Insights from the lab

Dive deep into the success story of Health Routine and learn how they scaled from 7 to 8 figures. 

Discover the fourth DTC Dive episode and learn about successful scaling despite low AOVs. 

Watch the thrid DTC Dive episode as we explore methods to optimize long customer journeys. 

Watch the second DTC Dive episode as we unwrap the SugarGang story and explore going viral on TikTok.

Get a holistic view of your e-commerce ecosystem with the Amazon integration.

See how will the iOS17 Link Protection update will impact performance marketing and tracking. 

Discover a selection of TikTok video concepts to skyrocket your brand's reach on TikTok.

Learn how to measure ad performance and discover other metrics that indicate the succes of your e-commerce.

Read how to improve conversion rates and align your ads with your landing pages and increase the ad performance of your store. 

Discover DTC strategies employed during the 2008 recession to navigate upcoming recession.

Read about setting campaign goals and KPIs and how to create thumb-stopping videos.

Proven marketing measures for DTCs to navigate the forthcoming recession successfully.

Test any marketing aspect like conversion rates, ROAS, POAS (profit on ad spend), & order values.

Understand the importance of attribution windows and when to use short lookback windows to optimize ads.

Boost retargeting and prospecting campaigns with AI-driven predictive audiences.

Analyze revenue driving channels & increase ROAS.  

Marketing reporting and omnichannel attribution.

We are searching pilot partners that work with us on a Shopify integration of our Admetrics Data Studio.

Customer lifetime value is one of the most important metrics for decision making in marketing organisations. In this article we outline why and and how you should start predicting CLV.

This series of blog posts outlines how to kick-off paid user acquisition and steer your advertising investments towards higher profitability.

This series of blog posts outlines how to kick-off paid user acquisition and steer your advertising investments towards higher profitability.

Even agile marketing teams do often struggle with their ability to test and learn at speed. Always-on experimentation offers a solution and can yield a competitive advantage.

Learn more about the advanced user and cohort reporting capabilities that enable our customers to supercharge their user acquisition processes.

There is a bounty of valuable insights when expanding the result interpretation above and beyond the obvious, the expected, promising, or desired.

A culture of experimentation leverages scientific methods to drive growth.

Significance tests come with many flaws, that prevent the large-scale adoption of experimentation that is required to learn, optimize and innovate at pace.