We are searching pilot partners that work with us on a Shopify integration of our Admetrics Data Studio.
Customer lifetime value is one of the most important metrics for decision making in marketing organisations. In this article we outline why and and how you should start predicting CLV.
This series of blog posts outlines how to kick-off paid user acquisition and steer your advertising investments towards higher profitability.
Even agile marketing teams do often struggle with their ability to test and learn at speed. Always-on experimentation offers a solution and can yield a competitive advantage.
Learn more about the advanced user and cohort reporting capabilities that enable our customers to supercharge their user acquisition processes.
There is a bounty of valuable insights when expanding the result interpretation above and beyond the obvious, the expected, promising, or desired.
A culture of experimentation leverages scientific methods to drive growth.
Significance tests come with many flaws, that prevent the large-scale adoption of experimentation that is required to learn, optimize and innovate at pace.