Resources

Insights from the lab

Measuring ad performance beyond ROAS for DTC brands

Learn how to measure ad performance and discover other metrics that indicate the succes of your e-commerce.

 Insights
Boosting conversion rates: Key strategies to convert more visitors into customers

Read how to improve conversion rates and align your ads with your landing pages and increase the ad performance of your store. 

 Insights
Marketing in a recession: Strategies for DTC brands

Discover DTC strategies employed during the 2008 recession to navigate upcoming recession.

 Insights
How to create your TikTok ads creative strategy: Best practices for DTC brands

Read about setting campaign goals and KPIs and how to create thumb-stopping videos.

 Insights
Marketing in a recession: How consumers' behavior changes during economic downturns

Proven marketing measures for DTCs to navigate the forthcoming recession successfully.

 
 Insights
Cognitive biases to consider in your e-commerce marketing strategy Read about behavioral economics and the most common cognitive biases in marketing. Insights
Google Optimize sunset and how to continue with ad and landingpage experimentation

Test any marketing aspect like conversion rates, ROAS, POAS (profit on ad spend), & order values.

 Insights
Get a competitive edge by analyzing returns Keep track of the total amount of refunds received and the percentage of orders with at least one item refunded. New Features
When to use a short attribution window to optimize your ads

Understand the importance of attribution windows and when to use short lookback windows to optimize ads.


 New Features
Customer story: Bumpli
See how Bumpli optimizes for profitability and takes advantage of unique metrics such as landing page analytics, CM3 and much more.


Customer Story
Beyond Shopify analytics: How to measure the performance of your Shopify store in 2023
Understand the data from your Shopify-based store and get insights into profit-generating marketing activities.
 Blog
E-commerce metrics that matter: Get your reference guide for driving more sales Get a comprehensive introduction to the key metrics that drive e-commerce success and learn how to use them to improve your business. Insights
January updates: Conversion paths, data explorability & customer journeys Discover new features and get full transparency of your marketing data attribution and insights into your customers' journeys. New Features
How to use ChatGPT to write video ad scripts for TikTok
Learn how to write video ad scripts for TikTok using ChatGPT and see how to generate script ideas for TikTok videos.
 
 Blog
Customer story: SugarGang
See how SugarGang tripled its ROAS through actionable insights and accurate attribution data provided by Admetrics. Customer Story
Critical video metrics you should track
Video metrics to track as they provide valuable insights into the effectiveness of video campaigns.
Blog
November updates: Landing page analytics, ad management & interactive dashboards
 Manage your ads across all platforms from one place: turn your campaigns, ad sets, and ads on and off directly from within Admetrics.
 New Features
TikTok analytics: How to measure the efficiency of TikTok ads
Landing Page Analytics: Learn how to measure the performance of your website.
 Blog
Landing page analytics: Find out which landing page works best
Landing Page Analytics: Learn how to measure the performance of your website.
 Blog
How to reduce subscription churn: Best practices for building a subscription-based model and growing recurring revenue
Explore five ways to reduce subscription churn and check out the subscription metrics any DTC should know. 
 
 Blog
October Product Updates: Your omnichannel data at your fingertips
New UI: Introducing an improved user experience to the brand-new Admetrics Performance View.
 
 New Features
How to reduce cart abandonment - Must try strategies for DTCs
A series of strategic measures DTCs and brands can take to maximize checkouts and reduce cart abandonments.

 Blog
Why DTCs should consider POAS instead of ROAS Assign marketing budgets to profit-generating campaigns and maximize sales of your most profitable products. 
 

 Blog
How to track influencer marketing with Admetrics Data Studio for Shopify The ultimate tool to manage your influencer marketing campaigns and track efficiency, sales, and ROAS.
Blog
Best Shopify apps to increase sales The ultimate list of the best Shopify apps to increase sales and improve your marketing performance.
Blog
Predictive audiences: leverage first-party data for prospecting and retargeting

Boost retargeting and prospecting campaigns with AI-driven predictive audiences.

 Blog
iOS 14+ update impact on ad performance on Facebook, TikTok & Co Navigate iOS14+ update and minimize impact on your ads. Blog
The ultimate guide to digital marketing reporting for Shopify Create compelling reports and scale your ads easier with data-driven marketing. Blog
How to use marketing attribution to scale your business and increase sales

Analyze revenue driving channels & increase ROAS.  

 Blog
Introducing Admetrics Data Studio for Shopify - Marketing reporting, customer journey insights, and omnichannel attribution

Marketing reporting and omnichannel attribution.

 
 Blog
Seeking pilot partners for advanced Shopify marketing analytics

We are searching pilot partners that work with us on a Shopify integration of our Admetrics Data Studio.

 New Features
Why and how you should start predicting customer lifetime value

Customer lifetime value is one of the most important metrics for decision making in marketing organisations. In this article we outline why and and how you should start predicting CLV.

 Insights
How to jumpstart your user acquisition with admetrics - part II

This series of blog posts outlines how to kick-off paid user acquisition and steer your advertising investments towards higher profitability.

 Insights
How to jumpstart your user acquisition with Admetrics - part I

This series of blog posts outlines how to kick-off paid user acquisition and steer your advertising investments towards higher profitability.

 Insights
How Winning Teams Leverage Always-on Experimentation

Even agile marketing teams do often struggle with their ability to test and learn at speed. Always-on experimentation offers a solution and can yield a competitive advantage.

Insights
Introducing Next Level Cohort Analytics to Amplify User Acquisition

Learn more about the advanced user and cohort reporting capabilities that enable our customers to supercharge their user acquisition processes.

 New Features
Exploratory Experimentation: Prepare to Discover the Unexpected

There is a bounty of valuable insights when expanding the result interpretation above and beyond the obvious, the expected, promising, or desired.

 Blog
Newton featured on AdExchanger Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments Blog
Say Hello to Newton: The AI-Based Marketing Analyst Newton turns any marketing data into thousands of experiments running in parallel to learn, optimize and iterate at scale and continuously making recommendations for growth. New Features
How to Establish a Data-Driven Culture of Experimentation and Supercharge Growth

A culture of experimentation leverages scientific methods to drive growth.

 Blog
7 Reasons to Move Away From A/B Significance Testing

Significance tests come with many flaws, that prevent the large-scale adoption of experimentation that is required to learn, optimize and innovate at pace.

 Insights
Quantify: Introducing Always-On Experimentation Admetrics releases Quantify, a next generation experimentation engine that enables companies to implement an agile always-on experimentation process. New Features
Quantify: Decision making, multivariate testing and data exploration via robust statistical modelling Quantify is more efficient than the current industry practice and outperforms traditional experimentation methodologies by eliminating the flaws and inconveniences of A/B tests.  Whitepaper
Viewability and Engagement Statistics Q4 2018 Here are the numbers. Reports
Viewability and Engagement Statistics Q3 2018 Here are the numbers. Reports
Admetrics launches new solution to optimize programmatic buying Bid Intelligence: Increased profitability through qualification of programmatic ad traffic. Blog
Admetrics joins IAB Consent and Transparency Framework Admetrics is an early adopter of IAB industry standards. Blog
Native Viewability and Video Measurement in Mobile Apps Admetrics’ tracking solutions now fully support the current version of IAB's OM SDK Blog
Viewability and Engagement Statistics Q2 2018 Here are the numbers. Reports
Admetrics @ Adtrader 2018 in Berlin Schedule a meet-up today! Events
Viewability and Engagement Statistics Q1 2018 Here are the numbers. Reports
Admetrics @ OMR 2018 in Hamburg Schedule a meet-up today! Events
Where's ads.txt at? A look at ads.txt – How the roll out went and what that means for programmatic ad fraud Insights
Better ads in 2018 A look at "Better ads" – An industry initiative to enhance the experience of ad supported content Insights
The problem with the EU's new ePrivacy Regulation A short update on yet another regulatory push by the EU Insights
The road to GDPR compliance: A use case Video presentation Insights
Viewability and Engagement Statistics Q3 2017 Here are the numbers. Reports
dmexco 2017: Looking Back Team Admetrics had a great time at dmexco 2017, meeting interesting people and industry partners. Events
Admetrics @ dmexco 2017 in Cologne Meet us in hall 7, booth E-017 Events
ABC grants accreditation to admetrics Viewability Tracking Core component of admetrics' Ad Verification Suite is accredited by media industry body Blog
Viewability and Engagement Statistics Q2 2017 Here are the numbers. Reports
New Brand Safety solution completes admetrics' Ad Veirfication Suite Admetrics now provides a solution to reduce the risk of reputation damage due to inappropriate ad placement. New Features
What Can We Learn from the “Biggest Ad Fraud Ever”? A couple of months ago, the digital ad ecosystem was scared by a multi-million-dollar fraud named “Methbot”. What are the lessons? Insights
Viewability and Engagement Statistics Q1 2017 Here are the numbers. Reports
Viewability and Engagement Statistics Q4 2016 Here are the numbers. Reports
Viewability and Engagement Statistics Q3 2016 Here are the numbers. Reports
dmexco 2016: Looking Back Team Admetrics had a great time at dmexco 2016, meeting exciting people and a lot of interesting companies. Events
Admetrics @ dmexco 2016 in Cologne Meet us in hall 6, booth E-020 Events
Viewability and Engagement Statistics Q2 2016 Here are the numbers. Reports
Admetrics joins ABC Admetrics is now a member of the Internet Advertising Bureau UK (IAB UK) Blog
Viewability and Engagement Statistics Q1 2016 Here are the numbers. Reports
Admetrics joins IAB UK admetrics is now a member of the Internet Advertising Bureau UK (IAB UK). Blog
Update: New chart types We're kicking off the new year by adding four new chart types. New Features
Viewability and Engagement Statistics Q4 2015 Here’s the numbers. Reports
Viewability and Engagement Statistics Q3 2015 Reports
Review: Admetrics @ dmexco 2015 Events
Admetrics @ dmexco 2015 in Cologne Events
Attention metrics – A fresh approach for performance analytics in display advertising Insights
Viewability and Engagement Statistics Q2 2015 Reports
Admetrics’ dashboard filter just became way better New Features
Viewability and Engagement Statistics Q1 2015 Reports
Working with data: Collaboration is easier now with shareable URLs New Features
Product Hunt FFM Meetup Events
Hello World! Blog
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