Tracking & Attribution: Most accurate attribution

Q: How do I identify 'Vampire Ads' that claim credit for sales they didn't actually drive?

Platform-native attribution is often 'greedy,' claiming credit for organic or returning customers. Our granular ad-level insights and customizable attribution models allow you to see the true incremental impact of every ad. This makes it easy to spot 'Vampire Ads' that look good in Ads Manager but aren't actually contributing to bottom-line growth.

Q: Is the server-side data pushback difficult to implement?

Not at all. Our 'Data Activation' feature is a no-code solution. We precisely track and enrich conversions, then automatically feed that data back to Meta, TikTok, Google, and even native platforms like Taboola. This helps ad network algorithms optimize faster and more effectively.

Deep insights into Customer journeys

Understand the entire

customer journey

Capture all customer touch points in full compliance with data protection laws. Gain deep insights into customer journeys and conversion paths. Which tactics and channels have the biggest impact? Scale your best campaigns, ads, messaging, and creatives - or turn off what doesn’t perform.

Profitability

Granular insights

down to ad level

Which strategies yield the best results? Receive actionable recommendations for more profitable advertising efforts. Gain insight into all the steps your customers take before making a purchase, and focus more on the campaigns and channels that deliver the highest ROI.

Powerful Dashboards & chrome Plugin

Work with the data

where you need it

Flexible, customizable dashboards, powerful drill-downs or directly within TikTok's, Google or Meta's ad managers through our powerful Chrome plugin.

Quantifiable Influencer Success

Take control of your

influencer marketing

Measure and scale your influencer and affiliate campaigns with comprehensive reports and precise attribution. Manage expenditures, discount codes, and commissions for each influencer while understanding dozens of KPIs for all campaigns, so the success of your influencer collaborations becomes not just visible but truly measurable.

Maximize Your Creative Impact

Optimize your creative

performance

Showcase your best creatives, including previews, and easily find images, videos, and copies that generate the most sales. Access reports on ROAS, conversions, CTR, and more in a clear and concise creative dashboard.

FUSION ATTRIBUTION

PRISMA Fusion

Attribution

With PRISMA, we pinpoint the real impact of your marketing channels. By bypassing the limitations of traditional tracking and attribution models, we provide you with actionable tips for unparalleled channel efficiency — including TV, offline channels, and marketplaces. Fusion attribution layers this data on top oif Always grounded in accurate data. No more guesswork.

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Data Activation

Work with superior

data quality

We feed back precisely tracked conversions, enriched with our data, to advertising networks such as Meta, TikTok, Google, Taboola and Outbrain. This superior data quality enables their algorithms to optimize to the fullest extent - leading to up to a 90% higher ROAS. Embrace the power of enhanced data to significantly boost your advertising effectiveness and achieve unparalleled returns on your ad spend.

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Tracking & Attribution: Your Accuracy Questions Answered

How does Admetrics fix the "Missing Conversions" issue on Meta and Google Ads?

Standard browser-based pixels often miss conversions due to iOS 14+ limitations and ad blockers. Our tracking combines advanced server-side technology with multi-touch modeling to capture every touchpoint. We then feed this enriched data back to the ad networks, which can improve algorithm performance and reported ROAS by up to 90%.

Can I see the full customer journey from a first TikTok click to a final Google Search conversion?

Yes. Admetrics captures all customer touchpoints to provide deep insights into the entire conversion path. You can visualize how top-of-funnel discovery on social media contributes to a final search or direct conversion, helping you understand the "Halo Effect" of your brand awareness spend.

How do I identify "Vampire Ads" that claim credit for sales they didn't actually drive?

Platform-native attribution is often "greedy," claiming credit for organic or returning customers. Our granular ad-level insights and customizable attribution models allow you to see the true incremental impact of every ad. This makes it easy to spot "Vampire Ads" that look good in Ads Manager but aren't actually contributing to bottom-line growth.

How can I see my Admetrics attribution data directly inside Meta or TikTok Ads Manager?

You don’t have to keep switching tabs. Our powerful Chrome Plugin allows you to work with Admetrics’ superior data quality directly within the ad managers of Meta, Google, and TikTok. You can compare our accurate attribution metrics side-by-side with platform-reported data in real-time.

What is the best way to track influencer ROI when they don’t use trackable affiliate links?

Admetrics takes control of influencer marketing by measuring success through discount codes, expenditures, and commissions. Even without a trackable link, we attribute sales to the correct influencer automatically, providing a comprehensive report on dozens of KPIs for every collaboration.

How does "PRISMA Fusion Attribution" handle offline channels or marketplaces?

PRISMA bypasses the limitations of traditional digital tracking. It allows you to pinpoint the real impact of offline channels like TV, as well as marketplaces and external platforms. By layering this data over your digital attribution, we provide a unified view of channel efficiency without the guesswork.

Is the server-side data pushback difficult to implement?

Not at all. Our "Data Activation" feature is a no-code solution. We precisely track and enrich conversions, then automatically feed that data back to Meta, TikTok, Google, and even native platforms like Taboola. This helps ad network algorithms optimize faster and more effectively.

Can I customize my attribution windows to match my specific sales cycle?

Yes. Unlike platforms with rigid 7-day or 30-day limits, Admetrics offers customizable attribution models and unlimited attribution windows. This is essential for brands with longer customer journeys or high-ticket items that require more time from first touch to final purchase.

How do you distinguish between organic and paid sales when multiple touchpoints are involved?

Our multi-touch attribution modeling is calibrated through 0-party data integrations and 1st-party tracking. By analyzing every step of the journey, we can accurately assign weight to the channels that actually triggered the sale, ensuring you aren't over-crediting paid ads for organic customer behavior.

How does tracking at the "Ad Level" help me scale my creative winners?

Most tools give you high-level channel data; we give you granular insights down to the specific ad and creative level. You can see which specific video, image, or message is driving the highest ROI, allowing you to scale your best performers and immediately kill the "losers" that are wasting budget

How do I identify which products have the greatest effect on customer retention?

Our Product Analytics suite helps you find the "retention heroes" in your catalog—the products that, when bought first, lead to the highest repeat purchase rates. This allows you to focus your acquisition budget on the items that build long-term brand loyalty.

Is Admetrics tracking 100% compliant with GDPR and CCPA?

Yes. We prioritize data protection and capture all customer touchpoints in full compliance with international privacy laws. Our privacy-first architecture allows you to maintain high data accuracy without compromising customer PII or violating evolving privacy regulations.

How quickly is my attribution data updated?

We provide intraday, near real-time data updates. Performance marketers can make informed decisions based on what is happening today, rather than waiting for yesterday's data to sync, which is critical for scaling high-volume campaigns during peak sales periods.

How can I rank my ad creatives by their true impact on LTV and profit?

Our "Maximize Your Creative Impact" dashboard showcases your best creatives alongside previews and detailed reports on ROAS and conversions. By integrating with our BI suite, you can see which specific creatives are bringing in the highest quality customers with the best retention rates.

Can I get help setting up a custom attribution model for my brand?

Yes. We offer onboarding support and can provide fully customizable, data-driven attribution models on demand. Additionally, we offer dedicated data science consulting for brands that need a deep dive into their customer journeys and marketing efficiency.

What makes your "Data-Driven Attribution" different from Shopify’s default model?

Shopify typically relies on last-click attribution, which ignores the top-of-funnel work done by platforms like TikTok or YouTube. Our model is tailored to your specific needs, providing a balanced view of how every interaction—from the first "hook" to the final click—contributes to your revenue.

Tracking & Attribution

Most accurate

attribution

Deep insights into Customer journeys

Understand the entire