The Ultimate 2023 Black Friday Cyber Monday E-Commerce Playbook

Download the Ultimate 2023 Black Friday Cyber Monday E-Commerce Playbook and access unique content, actionable insights and valuable examples from DTC masters.

This guide is your ticket to a successful and profitable BFCM season.

Whether you are a seasoned marketer or a DTC brand just starting out, this guide offers invaluable insights to help you thrive during BFCM. Don’t miss out on the opportunity to transform your BFCM strategy and results! 

Why This Guide is a Must-Read

  • Comprehensive insights: Dive deep into proven strategies, best practices, and expert advice to navigate BFCM successfully.
  • Tailored for DTC Brands: Specifically designed to address the unique challenges and opportunities faced by Direct-to-Consumer brands.
  • Data-driven approach: Learn how to leverage accurate and reliable data for effective decision-making and scaling ads, especially in the wake of the iOS 14 privacy update.

What’s Inside

  • Foundation & preparations: Strategies for forecasting, budgeting, goal-setting, inventory management, and contingency planning.
  • CRO techniques & landing page optimization: Master website and landing page optimization with effective A/B testing.
  • Discount strategies & consumer psychology: Discover various discount types, bundling, upselling, time-limited offers, and insights into consumer behavior triggers.
  • Social ads & influencer collaborations: Learn best practices for ad formats, targeting, retargeting, influencer partnerships, and measuring impact.
  • Creative testing & analysis: Understand the importance of testing creatives, types of tests, and result analysis for impactful campaigns.
  • Metrics, tracking & attribution: Key metrics to track, insights into attribution models, tracking tools, and data analysis techniques.
  • Post-event strategies: Evaluate campaign success and explore effective customer retention strategies post-BFCM.