Know what every channel is worth.
Our Marketing Mix Model PRISMA learns what every channel contributes, online and offline, tracked or not. Retrained every night. Specifically built for DTC brands.
PRISMA in 3 minutes.
See how marketing mix modeling works for e-commerce businesses.
Fine-tuned to your business goals
Train the model on new-customer revenue or on profit and watch channel rankings flip. The right model answers your question, not a generic one.
Every channel has a ceiling.
Response curves show where more spend still earns and where it just burns.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Ask what if. Before you spend.
Cut TV by 20 percent. Double TikTok. Shift a million into Q4. PRISMA forecasts every scenario, so the board question gets a number instead of an opinion.
Classic MMM is a consulting project that answers last quarter's questions. PRISMA retrains every night on fresh data. Your market moves weekly. Now your model does too.
PRISMA fuses with our attribution and gets calibrated with survey and zero-party data. The result refines the numbers you steer with, from orders to ROAS to POAS. No other platform merges both worlds.
Inputs, assumptions and validation are open for inspection. A model you can interrogate, not one you have to believe. And our data science team is there when you want to go deeper.
Evidence from 100+ brands.
Real quotes, real numbers — measured by the brands themselves.
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Questions, answered.
How is MMM different from attribution?+
Attribution follows individual journeys. MMM models the whole market statistically, including TV, podcasts and everything that never gets a click. PRISMA does both and fuses them.
How often does the model update?+
Every night. Classic MMM updates once a quarter through a consulting project. Your market does not wait that long, so neither does PRISMA.
Can it plan scenarios?+
Yes. Change any budget in any channel and PRISMA forecasts the outcome before you commit a euro.
How much history does the model need?+
The more the better, but PRISMA is built for realistic e-commerce data volumes and improves as data accumulates.
Can I trust a statistical model?+
You can check it. Inputs, assumptions and validation are open for inspection, the model is calibrated against real survey and zero-party data, and its curves prove themselves in the Budget Optimizer every week.
What is Fusion Attribution?+
PRISMA merges its market view with our journey-level attribution, so strategic and tactical numbers stop contradicting each other. No other platform merges both worlds.
One source. One truth.In every tool.
Everything Mission Control does.
One closed loop, open to your entire stack: connect, measure, analyze and allocate from the same governed model.
One open data layer - in and out
Every source in, every system out. The same governed model feeds your reports, your ad platforms, your warehouse and your agents.
Measurement as ground truth
Own tracking, attribution, MMM and experiments in one engine — each calibrating the others, so the number you steer on survives scrutiny.
An answer for every question
Profit, marketing, customer and creative intelligence on the same truth — down to product, cohort and creative level.
Keeping control of the next euro
Budget decisions proposed on measured profit, executed inside your guardrails, every action logged and reversible.