How Freiluftkind turned native ads into a profit engine.

Freiluftkind moved off a US tracking tool prone to outages and onto a verified, ground-truth view, then tripled native ad spend with 220% higher ROAS to back it up.

OUTDOOR ACTIVITY

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FreiluftkindAdmetrics Case Study

+220%NEW-CUSTOMER ROAS, NATIVE CHANNELS

3×NATIVE AD SPEND IN 1 MONTH

+30%MORE PURCHASES CAPTURED, HEAD-TO-HEAD TEST

30%CONVERSIONS RECOVERED

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01Challenge

A tracking tool that stopped answering.

Freiluftkind ran on a US tracking tool that suffered data outages, offered support only through live chat, and increasingly couldn't say where revenue was actually coming from.

Before trusting a new vendor's numbers, the team wanted proof, not just another dashboard promising to be more accurate.

02Solution

A parallel test, then customers confirmed it.

In a direct, side-by-side comparison, Admetrics captured up to 30% more purchases than the old tool. To be sure, the team emailed their own customers and asked where they'd really come from, and the answers matched Admetrics' numbers.

With that confidence, Freiluftkind tripled native ad spend within a month, backed by guardrails instead of guesswork.

✓Head-to-head test against the old tracking tool✓Direct customer outreach, verifying the data✓Native ad spend tripled within one month✓220% higher new-customer ROAS on native channels

03Results

3x spend, 220% higher ROAS.

Native ad spend tripled within a month, and new-customer ROAS on native channels rose 220%, backed by a parallel test and Freiluftkind's own customers confirming the numbers. Alongside the ROAS gains, Admetrics recovered 30% of conversions the old tracking tool had been missing entirely.

Admetrics' data quality and tracking are simply top notch. We tripled native spend with 220% higher ROAS to prove it.
Lukas WestenseeFounder, Freiluftkind