How SugarGang turned Facebook and TikTok into a profit engine.

Every platform claimed the same sale.

After iOS 14, SugarGang's ad platforms mutually attributed the same purchases, so tools across Meta, Google, and TikTok each showed a sale that the Shopify backend never confirmed.

Before iOS 14 the numbers had matched cleanly. Afterward, four or five platform-reported purchases could trace back to a single real order, and nobody could say which channel actually deserved the credit.

A dedicated pixel, real attribution, same-day support.

Admetrics built its own pixel with data passback to Facebook, layered in UTM parameters and server-side tracking, and gave SugarGang multiple attribution models to see exactly which platform a purchase really came from.

Ad, ad-group, campaign, and creative-level breakdowns, on a dashboard shaped around SugarGang's own requests, replaced guesswork with numbers the team could scale against.

PERFORMANCE VIEW LIVE

ROAS tripled, TikTok scaled smarter.

SugarGang roughly tripled ROAS on Facebook and scaled TikTok more efficiently, finally budgeting against real, accurate data instead of platform-reported guesses. The four or five conflicting purchases that once traced back to a single order are gone, replaced by one number the team actually trusts.