Experimentation

Stop arguing.
Start testing.

Test creatives, landing pages and offers. Judged on the numbers that matter: new customers, profit, lifetime value. Built right into Admetrics.

Run your first test Watch the video

Testing built-in

Test what you ship

Creatives, landing pages, offers and budgets, tested in the same system that measures them. No exports, no extra tool.

Judged on what matters

Every variant wins or loses on real numbers: new customers, profit, lifetime value. Not just clicks.

Answers in days

The engine reads evidence as it arrives and tells you the moment a winner is solid. No waiting rooms.

So we built testing into the numbers themselves.

The test engine lives inside your Mission Control. Every KPI you trust can judge a test. Any test, any time.

Creative testing

Which hook, which angle, which format. Judged by real CAC and new-customer share, not by clicks.

Landing page testing

Which page turns visitors into profitable customers, not just into conversions.

Offer testing

Bundles, prices, discounts. See which offers win customers who drive real profit.

Campaign & targeting setups

Broad vs. interest stacks, advantage vs. manual, one audience against another. Find the setup that actually earns.

Bidding strategies

Cost cap against lowest cost, value-based against volume. Let the numbers pick your bidding, not the platform rep.

Scaling tests

What really happens at double the budget. Test the jump before you commit the month.

Promo mechanics

Free shipping against ten percent off. Same cost, very different customers. Now you know which.

Funnel & checkout

Product page variants, checkout flows, upsell steps. Judged on completed profit, not on step conversion.

Product launches

Which variant, which colorway, which hero product. Let real buyers vote before you go all in on inventory.

Anything else

...that we track in the system

Either you win
or you learn.

Every variant is judged on the full truth: new customers, contribution margin, lifetime value. Only possible because the test engine sits inside the platform that knows these numbers.

Days instead of weeks.

Classic significance testing makes you pick a sample size, forbids looking early and answers with a yes or no after weeks. Our Bayesian engine reads evidence as it arrives, tells you live how probable each winner is, and lets you decide the moment you are confident.

Run any test, any time.

No setup projects, no data pipelines, no statistician required. Pick what to test, pick the KPI that decides, start. The engine watches until the answer is solid.

Keep your testing tool. Upgrade its verdict.

Optimizely, VWO, ABlyft or any A/B testing tool you use: they split the traffic, we judge the winner on true numbers. Your existing tests suddenly know about profit.

The experiments tool was invaluable in this process. It allowed us to quickly pinpoint winning and underperforming ads, enabling efficient budget reallocation.
Jonas GritzmannMarketing Manager, Heimplanet

Already in your Mission control.

No extra tool, no extra contract, no extra data silo. Testing is part of the platform your numbers already live in.

Questions, answered.

What can I test?+

Creatives, landing pages, offers, prices, campaign setups and budget decisions. If it affects performance, you can test it.

What decides the winner?+

Any KPI in Admetrics. Revenue if you want, but also new customers, contribution margin or lifetime value. Only possible because the test engine sits inside the platform that knows these numbers.

Why Bayesian instead of classic significance testing?+

Classic testing needs a fixed sample size, forbids looking early and answers after weeks with a yes or no. Our Bayesian engine reads evidence as it arrives, answers in days, and tells you in plain language how probable each winner is.

Do I need a data scientist?+

No. Setup is guided, results are plain language, and the engine tells you when an answer is solid.

Does it work with my testing tool?+

Yes. Optimizely, VWO, ABlyft and others split the traffic, and Admetrics judges the outcome on true numbers. Your existing tests suddenly know about profit.