Your P&L. Live.
Down to the ad.
See what your business really earns while it happens: every cost counted, every order computed, every campaign and ad with its true margin. Not a report you read after the fact.
From ROAS to POAS.
Same question, honest answer. ROAS asks what an ad returned in revenue. POAS asks what it returned in profit, after products, shipping, returns and fees. One letter changes which campaigns deserve your money.
The winner by revenue is often the loser by profit.
Profit on ad spend makes every campaign number margin-true. Suddenly the ranking tells the truth.
Profit made operational
Every cost line computed per order, updated through the day. Month-end truth, every minute.
The full margin logic runs through channel, campaign and ad. Know which ad makes money.
These numbers sit next to your controls and behind your Pilot. Profit that moves money.
Month-end, every minute.
Gross revenue, discounts, returns, taxes, COGS, shipping, payment fees, marketing spend. Your full profit and loss statement, line by line, updated through the day. What finance sends in four weeks, you see now.
Profit per campaign. Profit per ad.
The P&L logic runs through every level: channel, campaign, ad set, single ad. You stop asking which ad drives revenue and start knowing which ad makes money.
EBITDA,per order and product.
Other tools estimate costs with averages and stop at contribution margin. We calculate the full chain for every single order and line item, from gross revenue down to EBITDA. Your marketing numbers and your books stop being two different worlds.
Five superpowers. Every view.
Fresh, profit-true, askable, portable. And they can move budgets.
Live through the day. Every number shows its age. Nobody waits for month-end.
One switch, and every metric turns margin-true. Revenue is for platforms. You steer on profit.
Every view answers questions in Claude, ChatGPT or your agent. The report talks back.
API, warehouse, Sheets, email, Slack. If your company works there, your numbers do too.
Budgets and switches live inside the view. See it, change it, done.
Every order is a small P&L.
Open any order and see its full cost story: what it earned, what it cost to make, ship, sell and acquire. When the smallest unit is correct, every number above it is too.
The bestseller is not always the earner.
Every product carries its full P&L: COGS, shipping, returns, discounts and attributed ad spend, per SKU and variant. The revenue crown and the margin crown rarely sit on the same head.
Admetrics is like an extra team member. Like an analyst I can bring in from outside.
Steering not accounting
This is where we part ways with every profit dashboard. Your margins sit next to your budget controls, inside your optimizer and behind your Pilot. Profit does not just get reported - it moves your money.
Evidence from 100+ brands.
Real quotes, real numbers — measured by the brands themselves.
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What does the P&L include?+
Gross revenue, discounts, returns, taxes, COGS, shipping, payment fees, logistics and marketing spend, down to contribution margin. You control the inputs.
Why does your CM3 match my EBITDA?+
Because nothing is estimated. Logistics, COGS, marketing and custom expenses are computed per order, so the totals reconcile with your books instead of drifting from them.
How current are the numbers?+
Updated through the day, and every number shows exactly how fresh it is. No waiting for month-end.
Can I really see profit per ad?+
Yes. The full margin logic runs down to the single ad, powered by our attribution.
What is POAS?+
Profit on ad spend. Like ROAS, but with margin instead of revenue. It changes which campaigns look good.
Is this a finance tool?+
It is a steering tool. The same profit numbers drive your budget controls and your Pilot. Finance gets a cleaner month-end as a side effect.
One source. One truth.In every tool.
Everything Mission Control does.
One closed loop, open to your entire stack: connect, measure, analyze and allocate from the same governed model.
One open data layer - in and out
Every source in, every system out. The same governed model feeds your reports, your ad platforms, your warehouse and your agents.
Measurement as ground truth
Own tracking, attribution, MMM and experiments in one engine — each calibrating the others, so the number you steer on survives scrutiny.
An answer for every question
Profit, marketing, customer and creative intelligence on the same truth — down to product, cohort and creative level.
Keeping control of the next euro
Budget decisions proposed on measured profit, executed inside your guardrails, every action logged and reversible.