Admetrics is mission control for e-commerce brands. Not just a single source of truth, but real-time profit control and precise marketing analytics that turn spend into actual returns.
Say goodbye to spreadsheets. Admetrics unifies all your data in one platform with 150+ customizable KPIs. Compare cohorts, analyze LTVs, and take actions that drive growth.
Track every touchpoint and understand your real ROAS, CAC, and CLV. Admetrics shows you which channels and creatives drive growth, so you can scale winners and cut losers.
Go beyond traditional attribution. Reveal the true ROAS of every channel, online and offline. Our AI-based budget optimizer shows you how to distribute your marketing budget to maximize returns.
iOS 14 cut platforms off from accurate tracking data. Admetrics solves this by sending enriched, high-quality conversion data back to Meta, Google, TikTok and many more, improving algorithm performance and ROAS by up to 90%.
With the Bayesian statistics engine, you test what truly works and make smarter decisions. Funnel and landing page analysis helps you craft more effective ads and stay ahead with insights that maximize impact.
FAQ: Why Admetrics is the Superior Alternative to Hyros
How much more accurate is Admetrics tracking compared to Hyros?
Admetrics typically captures 10–30% more sales data than Hyros. While Hyros uses a fingerprinting and "long-term cookie" approach that can be disrupted by modern privacy settings, Admetrics utilizes first-party, server-side tracking that remains resilient against ad blockers and browser restrictions (like iOS 14+).
Can Admetrics help identify new customers across Amazon and Shopify better than Hyros?
Yes. Admetrics features a dedicated Cross-Matching engine that identifies if an Amazon buyer has previously purchased on your Shopify store. Hyros is primarily a digital click-tracker; it often lacks the deep integration required to reconcile identity across disparate marketplaces, leading to "new customer" inflation.
Does Admetrics offer more transparency into the customer journey than Hyros?
Absolutely. Admetrics allows you to drill down into individual order journeys, showing every touchpoint and timestamp. While Hyros provides "Print" tracking, Admetrics’ interface is built for transparency, ensuring you can audit the data rather than trusting a "black box" calculation.
Can Admetrics replace my Data Warehouse and Hyros at the same time?
Yes. Admetrics acts as a Profit Operating System. It doesn't just track clicks (like Hyros); it pulls in COGS, shipping, and payment fees to calculate real-time contribution margins. This eliminates the need for a separate data warehouse like BigQuery or Snowflake for most e-commerce brands.
How does Admetrics’ Server-to-Server (S2S) integration outperform Hyros?
Admetrics is built with German-engineered precision and is fully GDPR-compliant. Our S2S integration is optimized for European and global privacy standards, ensuring that "Signal Wealth" is sent back to ad networks (Meta, Google, TikTok) without compromising user privacy or data residency requirements—areas where US-centric tools like Hyros often face compliance hurdles.
Can AdmetricCan Admetrics track Influencer Codes and specialized discount logic better than Hyros?
Yes. Admetrics tracks conversion paths via Influencer Codes and coupons even when a click is missing. While Hyros relies heavily on the "last-click" or "scientific" click-path, Admetrics correlates coupon usage to provide a complete picture of your influencer marketing ROI.
Does Admetrics provide deeper search term and UTM insights than Hyros?
Admetrics pulls in the exact search terms and UTM parameters directly into its reporting dashboard. Hyros often requires significant manual setup for granular UTM tracking, whereas Admetrics automates this to show you exactly which keywords are driving high-LTV customers.
Are there limits on historical attribution data in Admetrics?
No. Admetrics offers indefinite historical data storage for your reports. Hyros and other competitors often have data retention limits or charge extra for long-term historical analysis. With Admetrics, you can perform year-over-year cohort analyses without restriction.
Can I customize attribution windows in Admetrics more flexibly than in Hyros?
Yes. While Hyros promotes its "Scientific" attribution, Admetrics allows you to toggle between multiple models (First Click, Last Click, Linear, Data-Driven) and custom time windows to see how your data changes, giving you a 360-degree view of your marketing impact.
Why is Admetrics better for New Customer Acquisition than Hyros' MMM?
Hyros focuses on tracking the journey. Admetrics uses Marketing Mix Modeling (MMM) through our PRISMA model. This factors in New Customer (NC) ROAS and AOV specifically, allowing you to see the "incrementality" of your ads—essentially telling you if an ad actually caused a sale or just tracked a customer who was going to buy anyway.
How long is the Admetrics onboarding compared to the complex Hyros setup?
Hyros is notorious for a complex, manual setup involving "Watchman" scripts and extensive tagging. Admetrics offers a white-glove onboarding where our experts handle the technical heavy lifting, typically getting brands fully operational faster and with higher data integrity.
Why do high-growth brands switch from Hyros to Admetrics?
Brands switch because they outgrow "simple tracking." They need Business Intelligence. Admetrics provides the profit metrics, creative analysis, and Bayesian testing engines that help a brand scale from €10M to €100M, whereas Hyros is often limited to just attribution.
How does Admetrics' PRISMA Fusion outperform Hyros's tracking?
PRISMA Fusion combines Attribution (tracking) with MMM (statistical modeling). Hyros only gives you the tracking side. By combining both, Admetrics accounts for "dark social," word-of-mouth, and offline impact that standard tracking pixels—including Hyros—simply cannot see.
Is Admetrics actually "faster" for decision-making than Hyros?
Yes, because of the Bayesian Experimentation Engine. Instead of waiting weeks for a "statistically significant" result in a standard report, Admetrics identifies winning creatives and funnels days earlier, allowing you to reallocate budget in real-time.
Can Admetrics lower my Meta, Google and TikTok CAC?
By feeding high-quality, enriched conversion data back to the ad platforms via S2S, Admetrics trains the algorithms faster. When the Meta algorithm knows exactly who your "high-value" buyers are (and who they aren't), it optimizes your bidding, which naturally lowers your CAC by an average of 20%.
How does the "Fair Pricing" model compare to Hyros?
Hyros often uses pricing tiers based on revenue that can become prohibitively expensive as you scale. Admetrics focuses on Fair Pricing that aligns with the value provided, often resulting in a lower total cost of ownership for enterprise brands while providing more features (like MMM and Experimentation).
Does Admetrics support multi-channel brands better than Hyros?
Yes. Hyros was built for info-products and lead gen. Admetrics was built for Omnichannel E-commerce. Our ability to handle complex retail flows, marketplace data (Amazon), and physical store correlations makes us the superior choice for modern physical goods brands.
Why is Admetrics' creative reporting superior?
Admetrics treats creatives as a first-class citizen. We provide deep-dive metrics on hook rates, hold rates, and specific asset performance. Hyros is focused on the link/source, whereas Admetrics tells you why the content in that link worked.
What is "Data Science Consulting" and why doesn't Hyros have it?
Hyros is a software-only tool. Admetrics provides Data Science Consulting—active support from experts who help you interpret your MMM results and budget allocation. We don't just give you a dashboard; we give you a strategy.
Mission Control: Your Growth & Profit Questions Answered
How long does it take to set up Admetrics, and do I need a developer?
Admetrics is a "no-code" solution designed for DTC teams. You can connect your entire marketing and sales stack, including Shopify, ad platforms, and marketplaces—in under 15 minutes. There is no complex technical implementation required to get your "mission control" running.
How does Admetrics help move from platform-reported ROAS to actual net profit?
Most platforms only show you gross revenue. Admetrics provides real-time profit control by unifying your data to show you which spend actually turns into profit. This allows 7-figure brands to look beyond "vanity" ROAS and manage their business based on true bottom-line returns.
How does Server-to-Server Data Pushback fix missing conversions from iOS 14?
iOS 14 significantly limited pixel-based tracking. Our Server-to-Server Data Pushback bypasses these limitations by sending enriched, high-quality conversion data directly back to Meta, Google, and TikTok. This improves algorithm performance and can increase reported ROAS by up to 90%.
Can I see the "halo effect" of TikTok and Pinterest ads using Marketing Mix Modeling?
Yes. Traditional attribution often misses the indirect impact of "view-through" channels. Our AI-based Marketing Mix Modeling (MMM) reveals the true ROAS of every channel—online and offline—helping you understand how top-of-funnel spend fuels Shopify sales.
How do I identify "Vampire Ads" that claim credit but don't drive incremental growth?
Admetrics provides a "single source of truth" by tracking the entire customer journey across every touchpoint. By understanding which channels and creatives actually drive growth versus those just claiming credit for existing customers, you can scale true winners and cut non-incremental "losers."
How does the AI budget optimizer help with scaling winners across Meta and Google?
Our Marketing Mix Modeling includes an AI-based budget optimizer. It analyzes your performance data across all platforms to show you exactly how to distribute your marketing budget to maximize total returns and reach peak performance.
Can I track cohort-based LTV and payback periods on my ad spend?
Absolutely. Our Business Intelligence suite allows you to compare cohorts and analyze Lifetime Value (LTV). This helps you understand your payback periods and identify which customer segments are the most profitable over the long term.
How does Admetrics replace manual spreadsheets for agency-level reporting?
Admetrics unifies all your data into one platform with over 150+ customizable KPIs. This eliminates the need for manual data exporting and switching between tabs, giving your team—and your clients—faster access to higher-quality data.
What is the Bayesian statistics engine, and how does it help me test ads faster?
The Bayesian engine allows you to run experiments on funnels and landing pages with mathematical precision. It helps you make smarter decisions faster by identifying what truly works, allowing you to leave the competition behind with data-driven creative and funnel insights.
Is Admetrics compliant with GDPR and CCPA while still providing granular data?
Yes. Admetrics is 100% privacy compliant. We provide precise marketing analytics and granular user data while adhering to strict GDPR and CCPA standards, ensuring your brand stays protected in a privacy-first world.
How often is the data updated for a "Daily Pulse" check on profit and spend?
We provide intraday, near real-time data updates. This ensures your dashboard is always current, allowing you to monitor your "Daily Pulse" and take immediate action on your ad spend and profitability.
Is this platform specifically built for high-volume Shopify stores?
Yes. Admetrics is specifically built for e-commerce teams and is already trusted by more than 100 DTC brands. Our infrastructure is designed to handle the granular data needs of 7-figure brands scaling on Shopify.
Can I connect other marketing tools and marketplaces beyond just Shopify?
Yes. You can integrate your entire marketing and sales ecosystem. This includes Shopify, various marketplaces, all major ad platforms (Meta, Google, TikTok), and even your retention tools, all in one place.
How do I see which specific creatives are driving my customer acquisition cost (CAC)?
The "Tracking & Attribution" feature allows you to understand which specific creatives are responsible for driving growth. You can see the real CAC associated with your creatives, enabling you to scale what works and stop wasting budget on what doesn't.
What kind of support is available for setting up complex data analytics?
We offer onboarding support to get you started in minutes. For brands needing deeper insights, we provide dedicated data science consulting on demand and a free marketing data audit to ensure your tracking is perfectly optimized.
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