Adopting Admetrics was a game changer for Nyfter, allowing us to delve deeper into marketing analytics, optimize our ad spend, and substantially improve our ROI.
Evidence from 100+ brands.
Real quotes, real numbers — measured by the brands themselves.
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CASE STUDY →Questions, answered.
What can I query over the API?+
Everything your Mission Control knows. All 150+ KPIs, every dimension and every level of detail, from account down to the single ad and order.
Are API numbers identical to the dashboards?+
Yes. Every metric comes from the same governed layer with the same definition. Your tools can never disagree with your reporting.
What happens when a request is wrong?+
Every request is validated against the catalog before it runs. Wrong fields or outdated names come back as clear errors that name the field, the reason and the fix, never as silently wrong data.
How is access secured?+
Token based, with permissions per user and per scope. Credentials stay server side and everything is hosted in the EU.
How fast can we start?+
Most teams run their first query within the hour. Full documentation, live examples and ready-made snippets live at developers.admetrics.io, and the same queries also work over MCP.
The truth
wherever you build.
Everything Mission Control does.
One closed loop, open to your entire stack: connect, measure, analyze and allocate from the same governed model.
One open data layer - in and out
Every source in, every system out. The same governed model feeds your reports, your ad platforms, your warehouse and your agents.
Measurement as ground truth
Own tracking, attribution, MMM and experiments in one engine — each calibrating the others, so the number you steer on survives scrutiny.
An answer for every question
Profit, marketing, customer and creative intelligence on the same truth — down to product, cohort and creative level.
Keeping control of the next euro
Budget decisions proposed on measured profit, executed inside your guardrails, every action logged and reversible.








