How Heimplanet turned long journeys into confident decisions.

A journey that never fits one click.

Heimplanet's premium gear averages €230 per order, and buyers often take 7 to 14 days or longer to decide.

There's no single funnel, just a web of touchpoints, and chasing one platform-reported KPI per channel hides what's really driving profit.

A 120-day attribution window available.

Admetrics closes the loop on the full customer journey, flagging drop-off points and building ground truth from the maximum 120-day attribution window available.

Instead of judging channels by one metric, the team reads impressions, CTR, and thumbstop rate together in one Mission Control view.

CUSTOMER JOURNEYS · DEDUPLICATEDLIVE

90% faster testing, patience finally mapped.

The team now sees which early touchpoints drive eventual purchases, and tests formats like video vs. image with a real read on what earns attention and where the next euro of budget should go. Using Admetrics' experiments tool, they now test 90% faster, pinpointing winning and underperforming ads in a fraction of the time it used to take.