How Olivenzauber turned native ads into a profit engine.

Native ads, tracked by guesswork.

Olivenzauber expanded from Google into Meta and Native Ads to reach new customers, but platform-reported numbers had to be stitched together by hand, and standard analytics captured at most half of the relevant signals.

Olivenzauber's strongest campaign became unmanageable overnight when the ad channel changed how it shared data internally, and the growing channel mix made budget decisions harder than ever.

A four-week proof, then S2S restored the signal.

A four-week, head-to-head comparison validated Admetrics' attribution accuracy, then server-to-server tracking turned the now-blind channel back into Olivenzauber's strongest one.

With trustworthy data in place, Olivenzauber folded Admetrics into daily MER controls and a holistic, shop-plus-channel view guiding every budget decision.

PERFORMANCE VIEW LIVE

Revenue doubled, native ads revived.

New-customer acquisition and revenue both doubled between May and August, cost per new customer fell by roughly 30%, and new-customer ROAS rose 30%, with growth briefly throttled only by logistics catching up to demand.