How Naturtreu turned Amazon and Shopify data into a profit engine.

Fragmented data, no single truth.

Naturtreu ran on manual Excel sheets and data pulled from fragmented sources, with no single source of truth connecting Amazon and Shopify performance.

Without real-time visibility, budget decisions lagged behind what was actually happening in the business, and an ambitious plan to more than double marketing spend for Black Friday and Cyber Monday carried real risk without clear attribution across channels.

PRISMA modeling and cross-marketplace matching.

Admetrics' PRISMA Marketing-Mix Model pinpointed exactly how each channel contributed to sales, while a Cross Matching feature showed how customers were acquired and retained across Amazon and Shopify.

That gave Naturtreu the confidence to more than double their BFCM marketing budget and adjust strategy in real time as the event unfolded.

DAILY OVERVIEW · INCREASED ROASLIVE

100% growth, on a number everyone trusts.

Naturtreu grew 100% year-over-year, increased BFCM marketing budget by 122% while ROAS climbed 23%, and unified its 2 core sales channels, Amazon and Shopify, into one trusted attribution number. What used to live in scattered spreadsheets now updates in real time, replacing manual Excel work with a single source of truth the whole team can act on.