Who your growth is made of.
See which customers actually earn you money, which ones quietly cost you, and which channels bring the ones that stay. Computed on real margins, not on revenue.
Growth, with a face.
Lifetime value after discounts, returns and costs. Not lifetime revenue.
See when each cohort earns its acquisition cost back, and which never does.
Know when each cohort is due for the next order, and when quiet means gone.
New, returning or reactivated, everywhere.
Winning a customer, keeping or reactivating one are different businesses with different economics. Every number here splits by customer type, so the three never blur into one average.
LTV in margin, not in revenue.
A customer who buys often but only on promo is not the same as one who pays full price. Lifetime value here is computed on real contribution, after discounts, returns and costs. Now the numbers know the difference.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
When does a customer pay for themselves?
Lifetime value runs against real acquisition cost, per channel and cohort. You see where you break even in weeks, and where a cohort never earns its CAC back.
The first purchase decides the second.
Compare cohorts by their first product, bundle or discount level. Some entry products create loyal customers. Some create one visit. Now you know which is which.
Five superpowers. Every view.
Fresh, profit-true, askable, portable. And they can move budgets.
Live through the day. Every number shows its age. Nobody waits for month-end.
One switch, and every metric turns margin-true. Revenue is for platforms. You steer on profit.
Every view answers questions in Claude, ChatGPT or your agent. The report talks back.
API, warehouse, Sheets, email, Slack. If your company works there, your numbers do too.
Budgets and switches live inside the view. See it, change it, done.
Who comes back, and when.
Repurchase rates and the time between orders, per cohort. Know when your customers are due for the next purchase, and when a quiet cohort has actually churned.
Offers that create customers. And offers that don't.
See which discounts win buyers who come back at full price, and which just create one-time bargain hunters. The promo calendar finally gets a report card.
Evidence from 100+ brands.
Real quotes, real numbers — measured by the brands themselves.
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What defines a cohort here?+
Any group you care about, by first purchase month, channel, first product, bundle or discount level.
Is lifetime value revenue based or profit based?+
Profit based. Lifetime value is computed on real contribution after discounts, returns and costs.
Can I see payback periods?+
Yes. Lifetime value runs against real acquisition costs per channel and cohort, so you see exactly when each cohort breaks even and which never does.
How does this connect to my advertising?+
Two ways. Payback and lifetime value per channel inform your budget decisions, and our conversion signals train the platforms to hunt new customers instead of easy reorders.
Know your customers.
Improve retention.
Everything Mission Control does.
One closed loop, open to your entire stack: connect, measure, analyze and allocate from the same governed model.
One open data layer - in and out
Every source in, every system out. The same governed model feeds your reports, your ad platforms, your warehouse and your agents.
Measurement as ground truth
Own tracking, attribution, MMM and experiments in one engine — each calibrating the others, so the number you steer on survives scrutiny.
An answer for every question
Profit, marketing, customer and creative intelligence on the same truth — down to product, cohort and creative level.
Keeping control of the next euro
Budget decisions proposed on measured profit, executed inside your guardrails, every action logged and reversible.