Evidence over opinion
We sell independent measurement. The same standard applies internally: nothing ships without proof it works. It is the product's principle, applied to ourselves.
We're a small, cross-functional team building the measurement and allocation infrastructure that decides where millions in ad budget go — every hour, autonomously, on evidence we produce ourselves.
Over 15 years of experience in this market, with a team the size of a startup's. That combination is what these come from.
We sell independent measurement. The same standard applies internally: nothing ships without proof it works. It is the product's principle, applied to ourselves.
At a funded competitor, attribution is a team of six. Here it belongs to one person — from the model to what it does in production for customers moving real budget.
Over 15 years of experience in this market, without an investor clock. We build what customers need, and we hire when the work demands it.
Our models move money autonomously. When we are wrong, real budget is misallocated. That is why the standard is high — and why this is not a dashboard job.
Multi-touch attribution and marketing mix modeling that retrain continuously on each brand's own data — plus a Bayesian experimentation engine that validates whether any of it was true.

Models that move real budgets across Meta, Google and TikTok every hour, inside constraints, with a full decision log and rollback. Proven in an eight-week A/B: −22% CAC.

An MCP server and open data API — customers and agencies build their own agents and workflows on top. We shipped this before most of the market knew what MCP was.

Returns, discounts, logistics costs, subscriptions, influencer codes, cross-channel journeys. The math is only interesting because the data is hard.

We've never needed the next round to make payroll. That buys us long-horizon decisions — and it means we hire when the work demands it, not when a term sheet says grow.
You'll own a domain end to end — from the model or feature to what it does in production for customers moving real budget. Small team, no layers between you and the decision.
Flexible where you work; regular retreats where we think together. Deep-work culture — few meetings, long focus blocks.
Seven product releases in seven weeks, all public. The pace is real, and so is the standard: nothing ships without evidence it works.
Mutual fit, what you're looking for, what we're building.
With the person you'd work closest to; real problems from our roadmap, not brain teasers.
Realistic and respectful of your time; we pay for anything substantial.
A conversation with a founder, then a decision within 10 days of the last step.
✓ We answer every application. Feedback either way.