Budget Optimizer

Where the next
euro earns most.

The optimizer turns your response curves and your goals into the budget split that earns the most. Across all channels at once, simulated before a single euro moves.

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Admetrics budget optimizer

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Allocation with evidence.

Between the platforms

Meta scales Meta, Google scales Google. This optimizer answers the question neither will: which one deserves the next euro.

Your rules built in

Minimum spends, channel caps, fixed commitments. The math works inside your reality.

Simulate first

See projected outcomes before a euro moves. The dress rehearsal budgets never had.

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Platforms optimize inside their walls. Nobody optimizes between them.

Meta scales Meta. Google scales Google. The question that decides your year is the one no platform will ever answer: which one deserves the next euro. That is this optimizer's only job.

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From curves to budget split.

Watch the optimizer turn response curves into a plan.

VIMEO 1221058968

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Built on your response curves.

Our Marketing Mix Model PRISMA learns saturation curves per channel that show where spend still earns and where it just burns. Retrained nightly, so the optimizer never plans on last quarter's market.

Explore Marketing Mix Modeling →

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Admetrics budget optimizer target and limits

Your goal, your limits.

Maximize profit or new-customer revenue. Keep minimum spends, cap channels, protect commitments. The optimizer finds the best split inside your rules, not in a perfect world.

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Play it through before you commit.

Test budget scenarios and see projected outcomes before a euro moves. Plan the quarter, stress-test a cut, or build your Black Friday split in September instead of during the storm.

Admetrics budget scenario outcome

Adopting Admetrics was a game changer for Nyfter, allowing us to delve deeper into marketing analytics, optimize our ad spend, and substantially improve our ROI.
Christoph JugelCo-Founder, Nyfter

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Questions, answered.

Where do the recommendations come from?+

From your own response curves and your goals. Not from benchmarks, not from gut feeling.

Can I set constraints?+

Yes. Minimum spends, channel caps and fixed commitments. The optimizer respects them all.

How current are the curves?+

PRISMA retrains nightly, so every recommendation is based on your market as of last night.

What happens after I approve a split?+

It flows into your budget controls for execution. No copy and paste into ad managers.

Evidence from 100+ brands.

Real quotes, real numbers — measured by the brands themselves.

All customer stories →

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One source. One truth.In every tool.

Connect your first agent Book a demo

One hour setup. 21 days free. Cancel any time.

Everything Mission Control does.

One closed loop, open to your entire stack: connect, measure, analyze and allocate from the same governed model.

01Connect 02Measure 03Analyze 04Allocate

One open data layer - in and out

Every source in, every system out. The same governed model feeds your reports, your ad platforms, your warehouse and your agents.

Open data layerone identity-resolved model MCP & agentsyour agents read and write Data APIrest access to everything Data exportswarehouse, BI, sheets

Measurement as ground truth

Own tracking, attribution, MMM and experiments in one engine — each calibrating the others, so the number you steer on survives scrutiny.

Trackingfirst-party, server-side, consent-aware Multi-Touch Attributiondeduplicated, journey-level Marketing Mix Modelingresponse curves and saturation Experimentationcreatives, offers, budgets Conversion Signalscalibrated back into the platforms Panelsindependent demand signals

An answer for every question

Profit, marketing, customer and creative intelligence on the same truth — down to product, cohort and creative level.

Marketing Intelligencechannel, campaign, creative Profit IntelligenceCM2 and CM3 per product Customer Intelligencecohorts, CLV, repeat rate Creative Intelligencewhat each asset earns

Keeping control of the next euro

Budget decisions proposed on measured profit, executed inside your guardrails, every action logged and reversible.

Budget Optimizerspend where CM2 grows Unified Budgetingone plan across channels Ad Pilotautomated inside guardrails