Since ChatGPT (Generative Pre-Trained Transformer 3) was launched by OpenAI in November 2022, the world has seen an abundance of use cases ranging from writing texts to explaining complex notions and solving impressive tasks easily. More and more use cases transcend, and marketing is probably one of the most impacted industries. From copywriting to blog posts and ad development, ChatGPT can streamline marketing activities and improve these in a fraction of the time humans would need.
In this article, we explore how to use ChatGPT to write TikTok video ad scripts for your DTC brand and offer a step-by-step guide to make the most of the AI-based chatbot.
What is ChatGPT?
ChatGPT was built by OpenAI and is using the GPT-3.5 language model and has been trained with both supervised and reinforcement learning techniques for enhanced conversation abilities. It was designed to provide information and answer questions through a conversational interface using AI and machine learning techniques. ChatGPT was trained on large datasets of text from the web and is meant to be user-friendly.
As it was shown, the system is able to understand follow-up questions, admit when it is mistaken, challenge incorrect premises, and reject inappropriate requests. Even so, it comes with some limitations, especially regarding real-time data, as the data it was trained with only goes up to 2021.
Also, in some instances, it lacks nuances and can provide wrong but confident answers, such as factual information like naming the second-highest peak in Europe, Mount Blanc, when in fact, Mount Shkhara is higher at 5,193. This shows how ChatGPT does not recognize the difference between political and geographical Europe. Yet. Thus, relying only on the information provided by ChatGPT could lead to wrongful outcomes. But today, ChatGPT can be a real game-changer in other areas, such as marketing and idea-generating.
Benefits of using ChatGPT
Reaching 1 million users in just five days, ChatGPT has seen wide adoption, while 23% of its users are US-based. ChatGPT can bring a vast array of benefits and can visibly streamline your marketing efforts. If used wisely and trained accordingly to the desired outcomes, ChatGPT is able to
- generate new, fresh ideas, and find unexplored angles.
- develop texts faster and more comprehensively than most humans
- explain complex concepts
- summarize lengthy texts
- simplify complicated texts
But, probably the most underrated benefit of using ChatGPT in marketing is that it can follow up on previous tasks and develop these further to create compelling content ideas and generate fresh approaches to known drawbacks.
ChatGPT use cases in marketing
ChatGPT has a multitude of use cases and can bring huge improvements to brands in any industry. Marketers can leverage the power of AI and use ChatGPT for:
Content marketing - A use case for ChatGPT could be to generate ideas for content marketing campaigns and create high-quality, engaging content for a business's website and social media channels.
SEO - Another use case for ChatGPT could to optimize website content for search engines, increasing the chances of being found by potential customers through organic search results.
Brand messaging - Among ChatGPT's use cases is developing and refining a business's brand messaging, ensuring that it is consistent and effectively communicates its values and offerings to potential customers.
Press release writing - ChatGPT could be used to generate press releases or other announcements for a business, saving time and effort on content creation.
Copywriting - Also it could generate marketing copy, such as product descriptions, social media posts, or email subject lines.
How to use ChatGPT to write a video ad script for TikTok
Prompts inputted to ChatGPT are the most important, as they will influence any direction the output follows. Thus, understanding how to use ChatGPT for different use cases will make the difference between blunt, dull texts in Wikipedia style vs. real scripts or content pieces one can use in their marketing efforts.
Below, we explore the details any marketer could use to instruct ChatGPT to create a video ad script for TikTok ads. We go into the details of providing as much information as possible so that the language model can output the best possible results.
In the example below, we used ChatGPT to create a series of video scripts for a DTC brand that sells sleeping supplements. We considered the specifics of the brand, the product particularities, the benefits as well as unique advantages that will help stand out from the competition, especially through the video ads.
Read the below explanations and prompts to write your own video ads scripts for TikTok using ChatGPT
To achieve the best results in writing your video script, familiarize ChatGPT with your DTC brand and input info about your brand and product.
Prompt example: The company SleepWell sells sleeping enhancement supplements.
Continue with adding more information about the specifics of your product.
Highlight your value proposition.
Prompt example: We use a new form of melatonin that is supposed to work faster and provide a deeper sleep than competitive products.
Highlight the perceived benefits of product usage and talk about your customers and how they feel about your product.
Prompt example: Our customers love our products; they are raving about how deep their sleep is.
Explain other benefits of your product. This will help differentiate your product in the video and highlight its unique advantages.
Prompt example: SleepWell has a couple of other benefits: - its low cost, only cost 10 cent per day/sleep - its tiny - you can drop it without drinking - its vegan.
Ask GPT to provide ideas. Let ChatGPT provide you with video ideas around your brand and product.
Prompt example: Provide 10 ideas for videos to promote SleepWell on TikTok.
Et voila! Here you have 10 ideas for potential TikToks.
Now choose which one you would like to get more details about. You can also have it write multiple scripts.
Prompt example: Please write a full script for 1. and 3.
Ready to create your first ChatGPT-assisted TikTok ad script? Make sure to test the above variants before allocating your advertising budget. Track the right data and scale your omnichannel strategy with Admetrics. Combine first-party data and machine learning for improved advertising results.
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