Tracify is a German tracking and attribution tool for online shops, lead-gen businesses and agencies. It combines hybrid client- and server-side tracking with AI matching across devices and sessions, scores every touchpoint with one AI attribution model, sends conversions back to Meta and keeps data on servers in Germany.

Like most tools in the category, Tracify stops at the report. Every budget change after it is made by hand in each ad account, once the media buyer has checked Tracify's numbers against the ad platforms and a margin spreadsheet. This list ranks nine Tracify alternatives on tracking accuracy, data foundation, profit over revenue and what happens after attribution.

Key Takeaways

Admetrics is the best Tracify alternative for ecommerce brands that want budgets to follow contribution margin. Tracking, server-to-server conversions for the ad platforms, multi-touch attribution, CM2, CM3 and POAS down to the SKU, and budget moves all run on one set of order data, from $399/month.
Only two of the nine tools move budgets by themselves. In the other seven, the media buyer checks the attribution report against Ads Manager and a margin spreadsheet, then makes or approves every budget change by hand in each ad account. Admetrics' Ad Pilot moves Meta budgets toward a CAC, POAS or new-customer ROAS target inside the caps you set and logs every move.
Only three of the nine report contribution margin. Three more bring in product costs but stop short of margin, and the last three report revenue and ROAS, which credits a campaign selling discounted, often-returned products as highly as one selling full-price bestsellers. Admetrics reports CM2, CM3 and POAS by campaign and product, down to the SKU.
Five of the nine take data outside the EU. Four host in the US and one transfers data out of the EEA under SCCs, which adds a third-country transfer to the legal review for a brand whose data sits in Germany today. Admetrics processes and stores data in the EU, with a DPA.
Only four of the nine offer a marketing mix model. The rest credit channels from tracked journeys alone, which gives spend without a trackable click, such as upper-funnel video, less credit than it earns and pulls budget toward the last touch. Admetrics runs its PRISMA marketing mix model next to multi-touch attribution on the same order data.

Why ecommerce brands leave Tracify

Most of the reasons show up after the attribution report, when someone has to turn it into a budget change.

No budget recommendations or automation. Tracify reports which channels, campaigns and creatives earn, and every budget change after that is made by hand in Meta Ads Manager, Google Ads and TikTok Ads Manager. Its MCP server is read-only: an AI assistant can read Tracify's data but can't change a budget. A campaign that turns unprofitable on Monday keeps spending at full budget until the media buyer gets to it.

No contribution margin per campaign. Tracify's P&L dashboard shows contribution margins by day, month or total and by new vs returning customers, with no split by channel, campaign or product and no POAS. A Meta campaign selling discounted, often-returned products can post the best ROAS in the account and still lose money once COGS, shipping and returns come off. Before each budget call, the media buyer lines up Tracify's attributed revenue, spend from each ad platform, product costs and returns in a spreadsheet, and when that sheet and Ads Manager disagree, the call either waits or gets made on ROAS.

No conversions sent to Google or TikTok. Tracify sends conversions back to Meta only, through a dedicated Meta dataset, and its TikTok integration imports costs and clicks. Google's Smart Bidding and TikTok's bidding keep learning from their own browser tags, and every purchase those tags miss is a sale the bidding never learns from.

One attribution model, no MMM or incrementality tests. Tracify's AI attribution scores every touchpoint with a single model, with no classic models to compare on the same orders, and there's no marketing mix model, holdout or geo test. When Tracify and Ads Manager credit a campaign differently, the media buyer has no second read to decide which number the budget should follow.

How we ranked Tracify alternatives

We scored every tool on four criteria. Prices and features are as of November 2026.

▪Attribution and tracking accuracy. Whether orders are tracked first-party and server-side and matched to the real shop order, how many attribution models you can compare on the same data, and whether a marketing mix model or incrementality tests sit on top.
▪Data foundation. Which store systems connect natively, Shopware and custom stores included, where the data is hosted, and whether it leaves through an API, MCP or warehouse export.
▪Profit over revenue. Whether COGS, shipping, payment fees and returns land per order and reach campaign and product reports as CM2, CM3 and POAS, or profit stays in a daily or monthly total.
▪What happens after attribution. Whether conversions go back server-to-server to Meta, Google and TikTok, and whether the tool recommends budget moves or makes them inside limits you set, with every change logged.

Tracify alternatives compared

#
PLATFORM
ATTRIBUTION
PROFIT CONTROL
S2S PUSHBACK
ACTION
1
Admetrics
Multi-touch + PRISMA mix model
CM2, CM3, POAS to SKU
Yes, 6 platforms (paid add-on)
Budget Optimizer, Ad Pilot
2
Triple Whale
7 models; Compass MMM add-on
Net profit, no CM
Yes, Sonar, 9 platforms
Moby Actions on Meta
3
Hyros
Custom models, windows to 1 year
COGS per ad
Meta, Google, TikTok
AI assistant, applies on approval
4
Northbeam
7 models; MMM add-on
COGS-based targets only
Meta, AppLovin, Snap (beta), Pinterest
No
5
Klar
Multi-touch, MMM, geo-lift tests
P&L to EBITDA, CM3 per SKU
No
No
6
adtribute
5 models plus custom
CM1 to CM3
Meta, Google, Outbrain, Taboola (add-on)
No
7
Wicked Reports
4 models, U-shaped recommended
No (ROI, LTV)
Meta (add-on), Google offline
Recommends (add-on)
8
AnyTrack
First or last click
No
Yes, 7 platforms (paid plans)
No
9
Cometly
8 models
No
Yes, 7 platforms
Manual and bulk controls

Admetrics

★5.0

Best for: ecommerce and DTC brands advertising across Meta, Google and TikTok that want budgets to move on contribution margin per campaign, from the same order data as their tracking and attribution.

Admetrics dashboard showing tracking, attribution and profit reporting for ecommerce brands

Admetrics tracks every order first-party and server-side, sends conversions server-to-server to Meta, Google, TikTok and other ad platforms, and prices each campaign down to CM3 and POAS. Budget Optimizer proposes budget moves across channels, and Ad Pilot moves Meta budgets toward a CAC, POAS or new-customer ROAS target inside the caps you set, logging every change. For a team coming from Tracify, the attribution report, the margin per campaign and the budget move sit on one dataset, with no spreadsheet in between.

Key features

▪Tracking. First-party, server-side tracking on your own domain stitches sessions and devices into one journey and anchors it to a real shop order, with the visitor's consent state on every event.
▪Conversion Signals. Conversions sent back server-to-server to Meta, Google, TikTok and other ad platforms, deduplicated against the browser pixel.
▪Multi-Touch Attribution. Attribution models side by side on your own order data, with Admetrics numbers shown inside the Meta, Google and TikTok ad managers through the Chrome extension. The PRISMA marketing mix model is a Custom-plan add-on.
▪Profit Intelligence. CM2, CM3 and POAS by campaign and product, down to the SKU, with COGS, shipping, payment fees and returns per order.
▪Budget Optimizer and Ad Pilot. Budget Optimizer proposes budget moves across channels. Ad Pilot adjusts Meta budgets inside the caps you set and logs every move.

Strengths

Single source of truth. Tracking, attribution, profit and budget moves read the same order data, with no second dataset to reconcile before a budget call.
Contribution margin per campaign and SKU. Profit Intelligence shows which campaigns and products made money after product cost, shipping, fees and returns.
Independent attribution next to the platforms' numbers. Multi-Touch Attribution credits each channel with Admetrics' own model, and the Chrome extension puts that number inside Ads Manager.
Budget automation on Meta. Ad Pilot moves Meta budgets toward a CAC, POAS or new-customer ROAS target, with every change logged.
EU data hosting. Data is processed and stored in the EU, with a DPA.

Limitations

S2S pushback is a paid add-on on every plan.
Ad Pilot executes on Meta only. Google and TikTok budgets don't change automatically.
No call tracking. Sales that close on the phone don't tie back to the ad.

Pricing

Growth: $399/month, including the first $20,000 of monthly ad spend, then 1.5% above that. Business: $899/month, including $70,000, then 1% above. Ad Pilot is an add-on from this plan. Custom: quoted, for brands spending more than $100,000 a month. PRISMA and Budget Optimizer are add-ons here. Annual billing saves 15%, and the 21-day free trial needs no card.

Reviews

Admetrics holds 5.0 on the Shopify App Store and 4.8 on G2. Reviewers point to the onboarding help and reports that are easy to read.

Bottom line

If Tracify gives you the attribution number and your team still turns it into budget changes by hand, Admetrics covers the steps after the report: contribution margin per campaign, conversions sent to Google and TikTok as well as Meta, and Meta budgets that move on a profit target inside your caps. Data stays in the EU, and Shopify, Shopware, WooCommerce, Magento and custom stores all connect.
Book a demo

Triple Whale

★4.5

Best for: Shopify brands that want attribution, an AI analyst and automated ad actions in one suite, with a free plan to start.

Triple Whale homepage presenting its ecommerce dashboard and Moby AI agents for Shopify brands

Triple Whale bundles tracking, server-side sending, attribution and AI actions. Triple Pixel tracks first-party, Sonar Optimize sends enriched events to nine platforms, seven attribution models handle credit, and Moby can pause and scale Meta ads within guardrails. Profit stops at net profit, with no contribution margin.

Key features

▪Triple Pixel. A first-party pixel that builds an anonymous identity per visitor across sessions and devices.
▪Sonar Optimize. Server-side events to Meta, Google Ads, TikTok, Snapchat, Reddit, X, AppLovin, Realize and ChatGPT Ads.
▪Profit Optimization. A per-order net revenue value, after COGS, shipping and fees, goes to Meta through CAPI.
▪Seven attribution models. Triple Attribution and Total Impact among them, with windows from 1 day to lifetime.
▪Compass. Multi-touch, mix modeling and GeoLift tests in one view, included on Enterprise.
▪Moby Actions. Pause, scale and budget changes on Meta ads with approval settings and limits.

Strengths

Tracking, sending, attribution and AI actions in one product. One vendor covers the pixel, the server-side feed and the attribution models.
Actions with guardrails. Moby can execute budget and status changes in Meta.
A real free plan. Triple Pixel with first- and last-click attribution.

Limitations

No contribution margin. Net profit after COGS, shipping and fees, with no CM2, CM3 or POAS.
Shopify first. WooCommerce, BigCommerce, headless and custom stores may need a developer, Sonar included, and Shopware isn't supported natively.
US-hosted. The sub-processor list puts storage on Google Cloud in the US.

Pricing

The free plan covers Triple Pixel with first- and last-click attribution. On the Shopify App Store, Foundation costs $219 a month and Automate $749 a month, with Enterprise quoted. Prices scale with annual GMV on a 12-month commitment, and the App Store listing also offers monthly billing.

Reviews

Triple Whale scores 4.5 on G2. Reviewers like having store and ad data in one place and rate Moby highly, and the complaints center on support that's hard to reach after onboarding and on billing disputes.

Bottom line

Triple Whale suits a Shopify brand that wants a broad suite with AI on top. It stops at net profit, hosts data in the US, and contribution margin by campaign has to be built outside it.
Compare to Admetrics →

Hyros

★4.9

Best for: info-product, coaching and call-based businesses whose sales close days or weeks after the first click, often on the phone.

Hyros homepage presenting its identity-based ad tracking for high-ticket funnels

Hyros tracks each buyer first-party across visits and devices, takes in sales server-side from checkouts and CRMs, and sends verified conversions back to Meta, Google and TikTok. Attribution follows a buyer for up to a year, cost of goods reaches the reports, and an AI assistant applies ad changes once someone approves them.

Key features

▪Print Tracking. Server-side, first-party tracking that builds one profile per buyer.
▪Verified conversions to the platforms. Meta's Conversions API, Google offline conversions and TikTok's Events API.
▪Custom models, long windows. Credit splits your way over journeys of up to a year, with LTV cohorts per ad.
▪Call tracking. Booked calls and closed deals tie back to the ad through Calendly, CallRail, iClosed and HubSpot.
▪COGS per ad. Product costs sit next to each ad's sales.

Strengths

The long, offline sale. A deal closed on a call two weeks later still ties back to the ad that started it.
Setup done with you. Every plan includes a setup team and an account AI analyst.

Limitations

No contribution margin. Profit stops at cost of goods, with no CM2, CM3 or POAS by campaign.
No budget automation. The assistant proposes changes and applies them after approval, and no rule moves spend by itself.
US-hosted. Servers and data centers are in the United States.

Pricing

Hyros quotes on the sales call, sized by the revenue it tracks for you. A money-back guarantee covers the first 90 days, and there's no free plan or trial.

Reviews

Hyros scores 4.9 on Trustpilot and has no G2 score. Reviewers keep naming the analysts who helped them, and the main complaint is an interface that takes a while to learn.

Bottom line

Hyros suits funnels, high-ticket offers and sales that close on the phone, where a deal has to tie back to an ad weeks later. It stops at cost of goods, keeps data in the US, and has no contribution margin by campaign and no budget automation.
Compare to Admetrics →

Northbeam

★4.5

Best for: mid-market and enterprise DTC brands with analysts on staff, large media budgets and room for a multi-week implementation.

Northbeam homepage presenting multi-touch attribution, incrementality and media mix modeling

Northbeam is a measurement platform first. Its first-party pixel on your own subdomain feeds seven attribution models, with mix modeling and incrementality tests as add-ons. Apex shares attributed data with Meta, AppLovin, Snap and Pinterest, profit shows up as COGS-based targets rather than a margin report, and Northbeam's AI reads the data without touching spend. Implementation takes about 2–4 weeks on Shopify and 4–8 weeks elsewhere.

Key features

▪First-party pixel on a subdomain. Paired with Shopify order sync, an Orders API or SFTP upload for other stores.
▪Seven attribution models. First touch, last touch, last non-direct, linear, clicks-only, clicks plus modeled views and clicks plus deterministic views.
▪Mix modeling and incrementality. Incrementality tests are an option on Professional, and MMM+ and incrementality are options on Enterprise.
▪Apex. Attributed data shared with Meta, AppLovin and Snap (closed beta), and with Pinterest for reporting.
▪Profit Benchmarks. Account-wide ROAS and MER targets built from COGS, with each ad checked against them.
▪Northbeam MCP. Included from Starter.

Strengths

Depth of measurement. View-based models plus MMM and lift tests from one vendor.
Consistent models. Reviewers say the numbers hold up when they switch models.
Hands-on onboarding. Professional and Enterprise get a data review with a strategist, and Enterprise adds a dedicated customer success manager.

Limitations

No conversions to Google or TikTok. Apex works with Meta, AppLovin, Snap and Pinterest.
No contribution margin. Targets built from COGS, with no CM2, CM3 or POAS reporting.
No budget automation. Northbeam's AI doesn't edit spend.

Pricing

Starter is $1,500 a month, month-to-month and usage-based. Professional costs $3,500 a month on annual terms, Growth and Enterprise are quoted, and every tier is priced on pageviews. There's no free plan or trial.

Reviews

Northbeam scores 4.5 on G2. Reviewers praise the depth of its attribution and its knowledgeable support, and the same reviews describe a platform that feels overwhelming at first and is priced for mid-market and enterprise budgets.

Bottom line

Northbeam suits a large brand whose analysts want attribution models, mix modeling and lift tests from one vendor, have time for a multi-week implementation and will act on the numbers themselves. It stops at COGS-based targets. There's no contribution margin by campaign and no budget automation.
Compare to Admetrics →

Klar

★4.9

Best for: ecommerce teams that want a P&L-style view of their shops and marketplaces, down to margin per SKU, with attribution as an optional add-on.

Klar homepage presenting its ecommerce insights platform with a daily overview dashboard

Klar is an ecommerce analytics platform from Munich. It combines multi-touch attribution, a marketing mix model and geo-based incrementality tests with P&L reporting down to CM3 per SKU, plus retention and creative reports. Tracking follows consent, with a first-party pixel on your own subdomain. Klar reports and models; it sends no conversions to the ad platforms, and budget changes still happen in each ad account.

Key features

▪First-party pixel and attribution. A pixel on your subdomain with multi-touch and data-driven models, on the Core + Attribution plan.
▪Unified measurement. Multi-touch attribution, MMM and geo-lift incrementality tests in one view, with the tests calibrating the MMM.
▪Profitability reporting. A P&L from GMV through discounts, returns, COGS, logistics, fees and marketing costs to EBITDA, with CM3 per SKU.
▪Creative reporting. Video and image previews next to spend, ROAS, CTR and thumb-stop ratio.
▪Retention. Customer lifetime value, cohorts by first-order product, discount or channel, and repurchase rates.
▪Klar MCP. A read-only connection that lets Claude, ChatGPT and other AI tools query Klar data.

Strengths

Margin per SKU. CM3 by product is part of the standard reports.
EU hosting. Data is hosted in Europe, and Klar is ISO 27001 certified.
Several shop systems. Shopify, Shopware, WooCommerce and Amazon connect, with an open API for other shops and ERPs.

Limitations

No conversions to the ad platforms. Meta, Google and TikTok keep learning from their own pixels.
No budget automation. Budgets and ads still change in each ad account.
Attribution costs extra. Core covers the P&L; the pixel and multi-touch attribution come with Core + Attribution, from €400/month.
Journeys start at consent. Visitors who decline the cookie banner don't show up in the journeys.

Pricing

Core starts at €200/month and Core + Attribution at €400/month, both priced on the last 12 months of net revenue. There's no free plan, and the 14-day trial starts once the account is set up.

Reviews

Klar scores 4.9 on G2 and 4.8 on OMR Reviews.

Bottom line

Klar suits a team that wants a P&L-style dashboard across its shops and marketplaces, down to margin per SKU. It stops at the report: no conversions go back to the ad platforms, and budgets still move by hand.
Compare to Admetrics →

adtribute

★4.8

Best for: brands on Shopware 5, Shopware 6 or Plentymarkets that want custom attribution models and BI dashboards on a semantic layer, with an optional data team on call.

adtribute homepage presenting its customizable marketing attribution software for ecommerce and lead-gen brands

adtribute is a German attribution and BI platform, built in Germany and hosted on EU servers. It tracks first-party, credits orders with five standard models or custom ones, reports margin tiers CM1 to CM3, and sends attributed conversions to Meta, Google, Outbrain and Taboola through its Actions add-on. Budget changes stay in the ad accounts.

Key features

▪First-party tracking. Built to hold up against Safari's ITP, Firefox's ETP and ad blockers, with cross-device stitching.
▪Five models plus custom. Last touch, first touch, linear, position based and full impact, plus custom models.
▪Actions add-on. Attributed conversions sent back to Meta, Google, Outbrain and Taboola.
▪CM1 to CM3. Margin tiers in the semantic layer, plus cohort, LTV and retention dashboards.
▪MCP and BI. An MCP for Claude, ChatGPT and Gemini, BI dashboards and a semantic layer.
▪German shop systems. Shopify, Shopware 5 and 6, WooCommerce and Plentymarkets, with Magento through custom integrations.

Strengths

Plentymarkets and Shopware 5. Both connect, next to Shopware 6 and Shopify.
Custom attribution models. Credit rules can be built around the brand's own journeys.
EU hosting. Built in Germany and hosted entirely on EU servers.

Limitations

No MMM or incrementality tests. Channel credit comes from tracked journeys only.
No budget automation. Postbacks feed the platforms, and budgets still move by hand.
Margin stops at CM3. There's no P&L through to EBITDA and no POAS.
Key pieces are add-ons. Postbacks, custom event tracking and warehouse exports cost extra.

Pricing

Attribution costs €449/month (€499 struck through) and Insights €549/month (€649 struck through). Add-ons run from €89/month for data warehouse exports and €169/month for Actions or custom event tracking up to €1,499/month for the Data Team.

Reviews

adtribute holds 4.8 from 24 reviews on G2 and 5.0 on OMR Reviews.

Bottom line

adtribute suits a Shopware or Plentymarkets brand that wants custom models and BI on EU servers. It stops at CM3 and the postback, with no MMM and no budget automation.

Wicked Reports

★4.2

Best for: subscription and replenishment brands that judge channels on new-customer CAC and lifetime value by acquiring campaign.

Wicked Reports homepage presenting its new-customer attribution and nCAC reporting

Wicked Reports is an ecommerce attribution tool built around new-customer and cohort reporting. Scripts run from your own subdomain, four click-based models credit the sale, cohort reports follow each customer's revenue by the campaign that acquired them, and 5 Forces AI labels each campaign Scale, Chill or Kill. The financial view ends at ROI and LTV.

Key features

▪Custom-domain tracking. Scripts load from your subdomain through CNAME records.
▪Four attribution models. First Click, Last Click, Linear and U-shaped, with U-shaped recommended.
▪Cohort and LTV reports. New-customer CAC and lifetime revenue grouped by the campaign that acquired the customer.
▪5 Forces AI. Scale, Chill or Kill recommendations per campaign.
▪Advanced Signal. New-customer purchases sent to Meta.

Strengths

Cohorts by acquiring campaign. Subscription and replenishment brands see what each campaign's customers are worth over time.
Published prices. Every plan has a price per revenue band.

Limitations

No product costs or margin. ROI, LTV and new-customer CAC are the financial metrics, with no COGS, CM2 or POAS.
Advanced Signal goes to Meta only. Google gets offline conversions through a separate integration.
It recommends, you act. 5 Forces labels the campaign, and someone still makes the change in Ads Manager.
Data leaves the EEA. Transfers run under standard contractual clauses.

Pricing

In the first revenue band, up to $2.5 million, Measure costs $499 a month, Scale $699 and Maximize $999. Enterprise starts at $4,999. 5 Forces AI and Advanced Signal add $199 a month each on Measure and Scale and are included from Maximize. There's no free plan or trial.

Reviews

Wicked Reports scores 4.2 on G2. Reviewers credit useful analytics and detailed reporting across channels, and the complaint that recurs is an interface that can feel clunky.

Bottom line

Wicked Reports suits a subscription brand that wants cohort and LTV reporting by acquiring campaign. It stops at ROI, with no product costs, no margin and no budget automation.

AnyTrack

★3.4

Best for: affiliate marketers, funnel sellers and small stores that want server-side conversions and CAPI pushback at a low published price.

AnyTrack homepage presenting its server-side conversion tracking and Conversions API pushback

AnyTrack tracks clicks and conversions and sends them back to the ad platforms. A browser tag collects click IDs, page views and form fills, while sales and leads arrive server-side through postbacks, webhooks and APIs on every plan. Paid plans push conversions to seven ad platforms. Attribution is first or last ad click, and the reports never reach profit or budget.

Key features

▪Tag plus server-side postbacks. Click data from the browser joins sales from checkouts, affiliate networks and CRMs.
▪CAPI to seven platforms from Starter. Meta, Google, TikTok, Microsoft, Outbrain, Taboola and ChatGPT Ads.
▪About 90 affiliate networks. Awin, CJ, ClickBank and Impact among them, plus checkouts such as SamCart and ThriveCart.
▪First or last ad click. Switchable in the Campaign Report, with 1-, 7-, 30-day or unlimited windows editable from Personal up.
▪Setup wizards. AutoTrack and AutoTag put tracking in place without a developer.

Strengths

Built for affiliate and funnel sales. Networks, checkouts and CRMs report sales server-side with no code.
Native Outbrain and Taboola. Native ad buyers get CAPI there too.
No hard stop. Tracking keeps running past the session limit, billed as overage.

Limitations

First or last click only. Windows are locked on Free and Starter.
No profit metrics. Reports show spend, revenue, ROAS, CPA and EPC, with no COGS or margin.
No budget automation. Automation covers tracking setup only.
No CAPI on Free. The free plan tracks but sends nothing back to the platforms.

Pricing

The free plan tracks 5,000 sessions on one property, with no CAPI. Starter is $100 a month for 100,000 sessions, Personal $150 and Advance $300, with Custom through sales. Paid plans start with a 14-day trial that needs payment details.

Reviews

AnyTrack scores 3.4 on Trustpilot. Reviewers like the easy setup and the price for what it does, and the complaints are about billing disputes and slow support.

Bottom line

AnyTrack suits affiliate and funnel sellers who mostly need conversions back in the ad platforms. It stops there: no multi-touch attribution, no margin per campaign and no budget moves.

Cometly

★4.8

Best for: B2B SaaS and lead-generation teams that attribute pipeline and revenue from a CRM and Stripe.

Cometly homepage presenting its marketing attribution platform for B2B SaaS and CRM revenue

Cometly is a marketing attribution platform built for B2B SaaS and lead businesses. It tracks with a first-party server-side pixel, sends conversions to seven ad platforms and offers eight attribution models, with budget and pause controls a person triggers inside Cometly. There's no product cost or margin in the model.

Key features

▪First-party server-side pixel. A one-line install built to hold up against ad blockers and Safari's tracking limits.
▪CAPI on both plans. Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat.
▪Eight attribution models. From first-touch and U-shaped to linear and last non-direct, with windows from one day to lifetime.
▪CRM revenue attribution. HubSpot, Salesforce, Pipedrive, Close and Attio, with Stripe and Chargebee feeding MRR and ARR reports.
▪Ads Manager. Change budgets, pause losers and scale winners in bulk by ROAS threshold across Meta, TikTok and other networks.

Strengths

Pipeline-grade attribution. A closed deal in the CRM traces back through the booked meeting to the ad.
Bulk budget changes in one screen. Pausing everything under a ROAS line takes one move across several networks.

Limitations

No product costs. No COGS, SKU analytics or contribution margin.
No budget automation. Moves are manual or bulk, and AI suggestions wait for a click.
US-hosted. Data sits in US regions on Laravel Cloud, AWS and SingleStore.
Shopify through a webhook. Shopify orders without an email can't be tracked.

Pricing

The pricing page shows two plans, Core and Enterprise, and no dollar figures. Both are sized on monthly pageviews, and annual billing saves 20%. There's no free plan and no trial.

Reviews

Cometly scores 4.8 on G2. Reviewers say its numbers beat Meta's own reporting and praise hands-on support, while others describe a long setup and tracking that broke after changes.

Bottom line

Cometly suits SaaS and lead businesses that close through a CRM. For a store selling products it stops short: there's no cost or margin in the model and no budget automation.

Best Tracify alternative: final verdict

Admetrics is the best Tracify alternative for ecommerce brands that want budget moves to follow contribution margin per campaign, on the same order data as tracking and attribution. Coming from Tracify, you keep first-party, server-side tracking and data hosted in the EU, and add the steps Tracify leaves to the media buyer: conversions sent server-to-server to Google and TikTok as well as Meta, contribution margin and POAS by campaign down to the SKU, and Ad Pilot moving Meta budgets inside the caps you set. Plans start at $399/month, and the 21-day free trial needs no card.

Book a demo