Admetrics vs Hyros: from click tracking to profit control
Admetrics nets COGS, shipping, fees and returns out of every order, sizes the channels no click ever touches, and moves the budget to where the next dollar earns most. Hyros ties the sale back to the click and stops there. Here is how the two compare.
Admetrics vs Hyros, feature by feature
Tracking, attribution depth, profit, MMM and what happens after the number lands - the capabilities ecommerce and DTC teams actually decide on.
HYROS
DTC brands that made the switch
What changed once the tracking, the margin math and the budget calls came from one system — in the brands' own numbers.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
How much does Hyros cost?+
A Shopify track starts around $69/month at $5K in tracked monthly revenue. The Business track opens at $230/month on annual billing for up to $20K tracked revenue and climbs through tiers to roughly $1,499/month at $750K, custom above that; agency pricing depends on client volume. Monthly billing costs meaningfully more than the displayed annual rates, and there's a 90-day refund window rather than a free trial.
What do Hyros reviews say?+
Hyros averages 4.9, and the sentiment is polarized. Tracking accuracy and the assigned onboarding analyst draw consistent praise. The recurring complaints are pricing opacity, the mandatory sales call, and an interface people describe as dated next to the Shopify-native tools.
Does Hyros track profit, or only revenue?+
Hyros reports net profit, not POAS. Profit stops at revenue minus COGS, shipping and taxes — no operating costs, no contribution margin, nothing that reaches EBITDA — and refunds count per source without a breakdown by product or any link to margin. Admetrics runs POAS down to SKU net of COGS, shipping, fees and returns, carries the P&L through to EBITDA on your own cost data, and attributes returns by campaign and product so you can see which ads are buying refunds.
Does Hyros offer marketing mix modeling?+
No. There is no mix modeling, no incrementality testing and no saturation curves in Hyros — click attribution is the entire method, which leaves upper-funnel and offline spend unmeasured. Admetrics ships PRISMA, machine-learning MMM that sizes each channel's real impact including offline and upper-funnel, and feeds the Budget Allocator directly, so the model that measures the channel is the model that reallocates it.
How many attribution models does Hyros have?+
Five: first click, last click and linear, plus Scientific and Depreciation, two in-house multi-touch models you can't reweight yourself. Admetrics runs nine out of the box plus custom rules, so you can encode how your business actually splits credit instead of picking the closest option from a fixed list. The bigger difference is what the credit is measured in — Hyros splits tracked revenue, Admetrics splits profit after COGS, shipping, fees and returns.
What is Hyros AIR?+
AIR is Hyros' outbound AI agent: it identifies visitors and writes one-to-one email and SMS follow-ups. It's an outreach tool rather than an analyst. Admetrics' Ava does the other job — ask a profit or performance question in plain language and it answers from your own data, while the allocation model, not the AI, is what changes spend. Both platforms also expose an MCP, so Claude or ChatGPT can query the numbers directly.
Does Hyros have a Chrome extension?+
Yes. Hyros revenue and ROI sit beside the platform's own columns inside Meta, Google and TikTok.