Admetrics vs Tracify
Tracify tracks the click to the order. Admetrics follows each euro of that order to contribution margin, sends conversions to six ad platforms and moves the budget.
Admetrics vs Tracify, feature by feature
Tracking, attribution, profit, budget control and the open layer, compared on each vendor's own documentation and published pricing.
Tracify
DTC brands that made the switch
What changed once the tracking, the margin math and the budget calls came from one system — in the brands' own numbers.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
What is Tracify?+
Tracify is a tracking and attribution tool from Germany for online shops, lead-generation businesses and agencies. It combines client- and server-side tracking with AI matching across devices, a behavior-based AI attribution model, and dashboards for channels, customer journeys, creatives, influencers and a shop-level P&L. Conversions go back to Meta, and a Chrome extension shows Tracify numbers inside the Meta, Google and TikTok ad managers.
How much does Tracify cost?+
Tracify starts at €500 a month for one package. The exact price is set in a demo call with Tracify's consultants, and there's no free plan or self-serve trial. Admetrics lists its plans: Growth from $399 a month, Business from $899 a month and Custom on quote, each with a 21-day free trial.
What do Tracify reviews say?+
Tracify holds 4.9 on G2 (13 reviews) and 4.8 on OMR Reviews (143 reviews). Reviewers point to reliable cross-channel tracking data, clear dashboards, quick setup and responsive German support. The criticism that comes up is the price, slow loading on long date ranges and a P&L view they call immature. Admetrics holds 5.0 on the Shopify App Store and 4.8 on G2.
Does Tracify show profit per campaign?+
Tracify's P&L dashboard covers the whole shop: COGS, shipping, discounts, taxes and returns down to contribution margin, by day, month or in total, and split into new and returning customers. It isn't broken down by channel, campaign or ad. There's no POAS. Admetrics calculates profit per order and carries it through to every campaign, ad set and ad.
Which ad platforms get conversions from Tracify and from Admetrics?+
Tracify sends conversions back to Meta only, through a dedicated Meta dataset. Admetrics sends conversions server-to-server to Meta, Google, TikTok, Snapchat, Outbrain and Taboola, as an add-on from the Growth plan.
Where do Tracify and Admetrics host the data?+
Both keep data in the EU. Tracify hosts on servers in Germany (Munich and Frankfurt) with no processing outside the EU. Admetrics processes and stores all data in the EU, with no transfer to third countries, and its tracking follows each visitor's consent.
How long does it take to switch from Tracify to Admetrics?+
Admetrics setup takes about an hour: connect the shop and the ad accounts, add the tracking, and the first data comes in. The 21-day free trial lets you run Admetrics next to Tracify and compare margin by campaign before you cancel anything. If you're weighing more than one replacement, see our comparison of nine Tracify alternatives.