Triple Whale vs Northbeam vs Admetrics
Triple Whale stops at store profit, Northbeam at revenue. Admetrics carries every order down to margin per SKU and campaign, with data kept in the EU.
Triple Whale vs Northbeam vs Admetrics, feature by feature
Every capability ecommerce and DTC teams compare, from tracking and attribution to profit, MMM, budget control and pricing, side by side for all three platforms.
Triple Whale
Northbeam
DTC brands that made the switch
Real numbers from ecommerce teams that moved their tracking, margin math and budget calls to Admetrics.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
How much does Triple Whale cost?+
Triple Whale has a free plan with first- and last-click attribution. At the lowest GMV tier Foundation costs $219 a month and Automate $749 a month, Enterprise goes through sales, and every paid plan runs on a 12-month term with prices that rise as annual GMV grows.
How much does Northbeam cost?+
Northbeam's Starter plan is $1,500 a month, month-to-month, for Shopify brands, and Professional is $3,500 a month on an annual term, while Growth and Enterprise are quoted. The price depends on data volume measured in pageviews, and there's no free trial.
Is Northbeam better than Triple Whale?+
It depends on what runs your budget meeting. Northbeam suits brands with large multi-channel spend that judge performance on ROAS, MER and CAC, while Triple Whale suits Shopify brands that want one broad suite with store-level profit. If the decision runs on margin per product, Admetrics covers what both leave out.
Does Northbeam track profit?+
No. Northbeam has no profit, contribution margin or POAS metric. Its Profit Benchmarks use your COGS to set break-even ROAS, MER and CAC targets for the dashboards.
Do Triple Whale and Northbeam offer marketing mix modeling?+
Both do, at a price. Triple Whale's Compass combines MMM with GeoLift tests and is included in Enterprise or sold as an add-on, while Northbeam's MMM+ is an add-on on the Enterprise plan only. Admetrics offers PRISMA, a machine-learning MMM that includes offline and upper-funnel channels.
Does Triple Whale work outside Shopify?+
Partly. Shopify is its home platform, WooCommerce and BigCommerce are in beta, and other stores connect through the API. Admetrics connects Shopify, Shopware and custom shops, and matches customers with Amazon.
Can I migrate from Triple Whale or Northbeam to Admetrics?+
Yes. Your shop, ad accounts, Amazon and email tools stay as they are; Admetrics connects to them directly with its own first-party pixel. Many teams run both for a couple of weeks and compare, and the 21-day free trial and free data audit cover that period.