Triple Whale vs Hyros vs Admetrics

Triple Whale vs Hyros vs Admetrics

Hyros follows leads to the closed call, Triple Whale stops at store profit. Admetrics carries every order down to margin per SKU and campaign, with data kept in the EU.

Triple Whale vs Hyros vs Admetrics comparison
Trusted by more than 100 DTC brands
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COMPARE

Why ecommerce brands choose Admetrics over Triple Whale and Hyros

Profit down to the SKU, returns traced to their campaign, one customer across shops and data that stays in the EU: four things neither Triple Whale nor Hyros does.

Profit down to the SKU

Admetrics takes GMV through returns, COGS, shipping and marketing to CM1, CM2, CM3 and EBITDA, for each product and each campaign. Triple Whale's Net Profit is one store-level figure, and Hyros stops at Net Profit and Net CAC per traffic source.

Returns traced to the campaign and product

Returns land on the campaign and the SKU that sold them, so you can cut what mostly sells refunds. Triple Whale nets refunds out of the store total, and Hyros has no returns breakdown by product.

One customer across shops and Amazon

We match the same buyer across your shops, sales channels and Amazon, so retention spend can't pass as acquisition. Triple Whale's Portfolio View sums stores without a shared customer identity, and Hyros doesn't match buyers across stores.

Data processed and stored in the EU

Admetrics processes and stores data in the EU with no third-country transfer, and a DPA is ready for your legal team. Triple Whale keeps customer data in Google's US data centers, and Hyros runs on servers in the United States.

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SIDE BY SIDE

Triple Whale vs Hyros vs Admetrics, feature by feature

Every capability ecommerce and DTC teams compare, from tracking and attribution to profit, MMM, budget control and pricing, side by side for all three platforms.

FEATURE
Triple Whale logoTriple Whale
Hyros logoHyros
Admetrics logo
DATA CONNECTION
Unified marketing data All marketing, shop and sales data in one place.
Managed data platform
SQL editor and dashboard builder; BigQuery and Snowflake sync is a paid add-on
Exports only
Data leaves through the API, webhooks, MCP or CSV export
Open Data Layer
Ads, shop, cost and CRM data in one place, with REST API and exports
Integrations Connections to ecommerce & ad platforms, CRM and email tools.
60+
WooCommerce and BigCommerce still in beta
70
Payment processors, funnel builders, CRMs and booking tools; Shopify, WooCommerce, BigCommerce, Magento
30+ native
Shopify, Shopware, custom shops and Amazon, no developer needed
ATTRIBUTION & TRACKING
Multi-touch attribution Credit spread across the full customer journey.
8 models
Incl. Total Impact with survey data; no user-built credit rules
5 models
Incl. Scientific and Depreciation; no in-app model editor
8 models
Incl. data-driven Adaptive; custom data-driven attribution on Custom
Attribution windows How far back a touchpoint can earn credit.
1 to 28 days or lifetime
Total Impact fixed at 7 days
Configurable
Separate settings for leads and sales
1 day to unlimited
Same order compared across models side by side
Server-side tracking (S2S) Capture conversions the browser drops.
Triple Pixel + Sonar
First-party pixel, events sent server-side
First-party script
Fingerprint plus email and phone identity across devices
First-party S2S
Consent-aware pixel plus server-to-server data sharing
S2S pushback Enriched conversions sent back to the ad platforms.
Sonar Optimize, 10 platforms
Profit values to Meta and Google
Sync, 3 platforms
Meta (Conversions API), Google (offline conversions), TikTok
6 platforms, enriched
Meta, Google, TikTok, Snapchat, Outbrain, Taboola, with new-customer and margin values
GDPR & data residency Where your data is processed and stored.
US-hosted
Google's US data centers; pixel uses cookies
US-hosted
US servers; EU-US DPF and SCCs
EU-hosted
Processed and stored in the EU, no third-country transfer
New / returning / reactivated Each order counted once as new, returning or reactivated.
New vs returning
Retention segments, no reactivated split
New vs returning
New-customer ROAS, CAC and AOV; no reactivated split
All three, split
Acquisition, retention and win-back credited apart
Multi-shop cross-matching One customer identity across stores and marketplaces.
Not available
Portfolio View sums stores without shared identity
Not available
One identity
Same buyer matched across shops and Amazon
MARKETING ANALYTICS
Marketing dashboards Reports built on the metrics you choose.
Prebuilt + builder
Self-serve dashboards, no-code builder, SQL
Widget dashboards
Custom formulas, branded client views, scheduled emails
Fully custom
100+ metrics, from ad level to store P&L
Profit on ad spend (POAS) Choose winners based on profit.
Store-level POAS
One blended figure over all ad spend
No POAS
Net Profit and Net CAC per source
POAS down to SKU
Net of COGS, shipping, fees and returns
Customer journey analytics The full path of touchpoints before a conversion.
Journey data via API
Path analysis in the Conversion add-on
Lead Journey
Every click, opt-in, call and sale on one record
Full journey
Every touchpoint down to a single order, plus conversion paths and time to conversion
Marketing mix modeling Modeling spend against results to size each channel's impact.
Compass
MMM + GeoLift; Enterprise, add-on below
Not available
Hyros states it has no MMM
PRISMA
ML-based MMM incl. offline and upper-funnel, retrained nightly
Creative analytics Insights down to ad level.
Creative Cockpit
Ad-level reporting for Meta and TikTok
Creatives Report
Gallery or table view, sorted by any metric
Ad-level creatives
Creatives judged on attributed revenue and new customers
Influencer analytics Spend, codes and ROI tracked per influencer.
Affluencer Hub
Links, codes and costs per creator
Not available
ROI per creator
Spend, discount codes and commissions per influencer
Chrome extension Attribution data shown inside the ad managers.
Pixel debugger only
No data inside ad managers
Hyros for Chrome
Meta and Google Ads Manager
Inside the ad managers
Meta, Google Ads and TikTok
E-COMMERCE BUSINESS INTELLIGENCE
Profit analytics Contribution margin and P&L from the marketing data.
Net Profit
After COGS, shipping, fees, refunds and expenses; no P&L
Net Profit
Revenue minus COGS per source; no P&L
Full P&L
GMV to CM1, CM2, CM3 and EBITDA
LTV analytics & cohorts Identify & nurture high-value customers.
Cohorts
Repeat rate and payback by first-order period
LTV to the ad
Rebills, subscriptions, MRR, ARR and a cohort report
LTV, cohorts, payback
Plus time between orders and repeat-order probability
Product analytics Product- and SKU-level performance.
Product filters
Cohorts and reports filter by product
Product costs
COGS per product; no SKU performance report
SKU-level profit
Which products bring profitable new customers
Return analytics Returns broken down by campaign and product.
Refunds in Net Profit
No returns report by campaign or product
Refunds per source
No breakdown by product, no link to margin
Returns by campaign and product
Margin leaks traced to their source
ACTION & ALLOCATION
Budget optimizer Budget allocation for the best return.
Moby Actions
Raises or cuts Meta and Google budgets; Automate plan and up
Not available
No automatic budget allocator
Budget Optimizer
Splits from MMM response curves within your guardrails
Budget control in the platform Budget changes pushed to the ad accounts.
Meta and Google
Via Moby, with approval or rules
Via Claude MCP
Ad-set changes after approval, in Hyros's demo
Throttle control + Ad Pilot
Edit budgets on Meta, Google, TikTok and Bing; Ad Pilot automates Meta
MARKETING AUTOMATION
AI agent Store & marketing performance assistant.
Moby AI
Answers questions and acts on ad accounts
AIR + AI analyst
AIR sends AI-written email and SMS to site visitors
Ava
Profit and performance questions answered from your data
MCP & data API Your data in AI assistants and your own tools.
Moby MCP
Read scopes; Data-In and Data-Out APIs
Claude MCP + REST API
Webhooks for automations
MCP + Data API
ChatGPT, Claude and Codex query your data; REST API
BENEFITS
Dedicated success manager
From $10M GMV
Setup team on every plan
From the Business plan
Free data audit
No
No
Included
Free trial
No (free plan instead)
No
21 days, no credit card
REVIEWS
Review rating
G2 4.5
Trustpilot 4.9
G2 4.8 · Shopify App Store 5.0
PRICING
Starting price Lowest published plan.
Free plan; Foundation $219/mo
Not published
Growth $399/mo
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CUSTOMER STORIES

DTC brands that made the switch

Real numbers from ecommerce teams that moved their tracking, margin math and budget calls to Admetrics.

ESN & More Nutrition logo

Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.

Paul Keil Team Lead Performance Marketing, ESN & More
-70% CAC
Naturtreu logo

We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.

Vincent Grassegger CMO, Naturtreu
100% YOY GROWTH
Freiluftkind logo

Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.

Lukas Westensee CEO, Freiluftkind
3X ROAS
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Frequently Asked Questions

How much does Hyros cost?+

Hyros doesn't publish a price. Its single plan is quoted on a setup call and tied to the revenue Hyros tracks for you, with a "your ads grow or you don't pay" guarantee. AIR, the AI remarketing agent, is billed separately at $0.10 a message with a 500-message monthly minimum.

How much does Triple Whale cost?+

Triple Whale has a free plan with first- and last-click attribution. At the lowest GMV tier Foundation costs $219 a month and Automate $749 a month, Enterprise goes through sales, and every paid plan runs on a 12-month term with prices that rise as annual GMV grows.

Is Hyros better than Triple Whale?+

For funnels that close on a call or a webinar, Hyros fits better because it ties booked calls and closes to the ad, while a Shopify store that wants one broad suite is better served by Triple Whale. If budget decisions run on margin per product and campaign, Admetrics covers what both leave out.

Does Hyros work for Shopify stores?+

Yes. Hyros connects to Shopify, WooCommerce, BigCommerce and Magento, and its AIR agent, which sends AI-written email and SMS to recognized visitors, is built mainly for Shopify. Most of the product, from Lead Journeys to call tracking, is designed around lead and call funnels.

Do Hyros and Triple Whale offer marketing mix modeling?+

Hyros doesn't; it relies on click-based attribution. Triple Whale's Compass combines MMM with GeoLift holdout tests and comes with the Enterprise plan or as a paid add-on on the cheaper plans. Admetrics offers PRISMA, a machine-learning MMM that includes offline and upper-funnel channels.

Does Hyros have a Chrome extension?+

Yes. Hyros for Chrome shows Hyros numbers inside Meta Ads Manager and Google Ads Manager. The Admetrics extension covers Meta, Google Ads and TikTok, in the attribution model and window you choose. Triple Whale's extension only helps debug its pixel.

Can I migrate from Triple Whale or Hyros to Admetrics?+

Yes. Your shop, ad accounts, Amazon and email tools stay as they are; Admetrics connects to them with its own first-party pixel. Teams often run both for a couple of weeks and compare, which the 21-day free trial and free data audit cover.

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See what your ad platforms aren't telling you

One hour setup. 21 days free. Cancel any time.
60%ROAS increase
+30%Conversions tracked
4,97Average review rating
50%Less “unknown” revenue