SIDE BY SIDETriple Whale vs Hyros vs Admetrics, feature by feature
Every capability ecommerce and DTC teams compare, from tracking and attribution to profit, MMM, budget control and pricing, side by side for all three platforms.
FEATURE
Triple Whale
HyrosUnified marketing data All marketing, shop and sales data in one place.
Managed data platform
SQL editor and dashboard builder; BigQuery and Snowflake sync is a paid add-onExports only
Data leaves through the API, webhooks, MCP or CSV exportOpen Data Layer
Ads, shop, cost and CRM data in one place, with REST API and exportsIntegrations Connections to ecommerce & ad platforms, CRM and email tools.
60+
WooCommerce and BigCommerce still in beta70
Payment processors, funnel builders, CRMs and booking tools; Shopify, WooCommerce, BigCommerce, Magento30+ native
Shopify, Shopware, custom shops and Amazon, no developer neededMulti-touch attribution Credit spread across the full customer journey.
8 models
Incl. Total Impact with survey data; no user-built credit rules5 models
Incl. Scientific and Depreciation; no in-app model editor8 models
Incl. data-driven Adaptive; custom data-driven attribution on CustomAttribution windows How far back a touchpoint can earn credit.
1 to 28 days or lifetime
Total Impact fixed at 7 daysConfigurable
Separate settings for leads and sales1 day to unlimited
Same order compared across models side by sideServer-side tracking (S2S) Capture conversions the browser drops.
Triple Pixel + Sonar
First-party pixel, events sent server-sideFirst-party script
Fingerprint plus email and phone identity across devicesFirst-party S2S
Consent-aware pixel plus server-to-server data sharingS2S pushback Enriched conversions sent back to the ad platforms.
Sonar Optimize, 10 platforms
Profit values to Meta and GoogleSync, 3 platforms
Meta (Conversions API), Google (offline conversions), TikTok6 platforms, enriched
Meta, Google, TikTok, Snapchat, Outbrain, Taboola, with new-customer and margin valuesGDPR & data residency Where your data is processed and stored.
US-hosted
Google's US data centers; pixel uses cookiesUS-hosted
US servers; EU-US DPF and SCCsEU-hosted
Processed and stored in the EU, no third-country transferNew / returning / reactivated Each order counted once as new, returning or reactivated.
New vs returning
Retention segments, no reactivated splitNew vs returning
New-customer ROAS, CAC and AOV; no reactivated splitAll three, split
Acquisition, retention and win-back credited apartMulti-shop cross-matching One customer identity across stores and marketplaces.
Not available
Portfolio View sums stores without shared identityOne identity
Same buyer matched across shops and AmazonMarketing dashboards Reports built on the metrics you choose.
Prebuilt + builder
Self-serve dashboards, no-code builder, SQLWidget dashboards
Custom formulas, branded client views, scheduled emailsFully custom
100+ metrics, from ad level to store P&LProfit on ad spend (POAS) Choose winners based on profit.
Store-level POAS
One blended figure over all ad spendNo POAS
Net Profit and Net CAC per sourcePOAS down to SKU
Net of COGS, shipping, fees and returnsCustomer journey analytics The full path of touchpoints before a conversion.
Journey data via API
Path analysis in the Conversion add-onLead Journey
Every click, opt-in, call and sale on one recordFull journey
Every touchpoint down to a single order, plus conversion paths and time to conversionMarketing mix modeling Modeling spend against results to size each channel's impact.
Compass
MMM + GeoLift; Enterprise, add-on belowNot available
Hyros states it has no MMMPRISMA
ML-based MMM incl. offline and upper-funnel, retrained nightlyCreative analytics Insights down to ad level.
Creative Cockpit
Ad-level reporting for Meta and TikTokCreatives Report
Gallery or table view, sorted by any metricAd-level creatives
Creatives judged on attributed revenue and new customersInfluencer analytics Spend, codes and ROI tracked per influencer.
Affluencer Hub
Links, codes and costs per creatorROI per creator
Spend, discount codes and commissions per influencerChrome extension Attribution data shown inside the ad managers.
Pixel debugger only
No data inside ad managersHyros for Chrome
Meta and Google Ads ManagerInside the ad managers
Meta, Google Ads and TikTokE-COMMERCE BUSINESS INTELLIGENCE
Profit analytics Contribution margin and P&L from the marketing data.
Net Profit
After COGS, shipping, fees, refunds and expenses; no P&LNet Profit
Revenue minus COGS per source; no P&LFull P&L
GMV to CM1, CM2, CM3 and EBITDALTV analytics & cohorts Identify & nurture high-value customers.
Cohorts
Repeat rate and payback by first-order periodLTV to the ad
Rebills, subscriptions, MRR, ARR and a cohort reportLTV, cohorts, payback
Plus time between orders and repeat-order probabilityProduct analytics Product- and SKU-level performance.
Product filters
Cohorts and reports filter by productProduct costs
COGS per product; no SKU performance reportSKU-level profit
Which products bring profitable new customersReturn analytics Returns broken down by campaign and product.
Refunds in Net Profit
No returns report by campaign or productRefunds per source
No breakdown by product, no link to marginReturns by campaign and product
Margin leaks traced to their sourceBudget optimizer Budget allocation for the best return.
Moby Actions
Raises or cuts Meta and Google budgets; Automate plan and upNot available
No automatic budget allocatorBudget Optimizer
Splits from MMM response curves within your guardrailsBudget control in the platform Budget changes pushed to the ad accounts.
Meta and Google
Via Moby, with approval or rulesVia Claude MCP
Ad-set changes after approval, in Hyros's demoThrottle control + Ad Pilot
Edit budgets on Meta, Google, TikTok and Bing; Ad Pilot automates MetaAI agent Store & marketing performance assistant.
Moby AI
Answers questions and acts on ad accountsAIR + AI analyst
AIR sends AI-written email and SMS to site visitorsAva
Profit and performance questions answered from your dataMCP & data API Your data in AI assistants and your own tools.
Moby MCP
Read scopes; Data-In and Data-Out APIsClaude MCP + REST API
Webhooks for automationsMCP + Data API
ChatGPT, Claude and Codex query your data; REST APIDedicated success manager
Review rating
G2 4.8 · Shopify App Store 5.0
Starting price Lowest published plan.
Free plan; Foundation $219/mo