Admetrics vs Supermetrics, feature by feature
Every capability ecommerce and DTC teams weigh, from data connection and server-side tracking to profit, MMM and the AI layer.
DTC brands that run on Admetrics
Real numbers from ecommerce teams: CAC, revenue and the profit picture that changed once the tracking did.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
How much does Supermetrics cost?+
Supermetrics lists Starter from $44 a month and Growth from $177 a month billed yearly, or $55 and $222 billed monthly. Each includes one core destination and a set number of data sources and users, and extra sources, users or destinations cost more. Enterprise is quoted, and that's where data warehousing, transformations and the Data API sit.
Is Admetrics a good Supermetrics alternative?+
For ecommerce and DTC teams that judge ads on profit, yes. Supermetrics is a data pipeline: it moves platform-reported numbers into Sheets, Looker Studio, Power BI or an AI chat. Admetrics measures the conversions itself with first-party server-side tracking, nets out COGS, shipping, fees and returns down to POAS per SKU, and turns attribution and MMM into budget moves.
Does Supermetrics do attribution?+
Supermetrics reports the conversions each ad platform attributes to itself, so Meta, Google and TikTok can each claim the same order. It has no multi-touch models of its own. Admetrics offers nine attribution models plus custom credit rules, all on its own first-party tracking.
Does Supermetrics track conversions server-side?+
Supermetrics pulls data from platform APIs rather than tracking visitors on your site, and conversion signals go back to ad platforms through its separate Data Activation Platform. Admetrics records conversions server-side on your own subdomain, recovers the 20–30% browser pixels lose, and returns that enriched signal to Meta, Google, TikTok, Outbrain and Taboola.
Can Supermetrics calculate profit or POAS?+
Only if you build it. Profit needs your own cost data and custom metrics, and Custom Data Import and Data Transformations are listed on the Enterprise plan. Admetrics calculates contribution margin and POAS down to SKU from your COGS, shipping, payment fees and returns, refreshed intraday.
What does the Supermetrics MCP do?+
It lets Claude, ChatGPT and other MCP clients query the marketing sources connected to Supermetrics and, once write access is switched on per ad account, change campaigns and budgets on instruction. The native Admetrics MCP and Data API give AI tools the same access to attribution, profit and budgets, measured on first-party data.
Can I switch from Supermetrics to Admetrics?+
Yes. Your shop, ad accounts and email tools stay as they are; Admetrics connects to them through 40+ native integrations and adds its own server-side tracking. Connecting Shopify or WooCommerce takes about 15 minutes, plus around an hour of DNS setup for the tracking subdomain. The 21-day free trial and free data audit let you compare both on your own numbers.