Admetrics vs ProfitMetrics: full comparison (2026) / Admetrics

Admetrics vs ProfitMetrics

ProfitMetrics sends gross profit to Google Ads and Meta, and each platform bids on it. Admetrics measures profit across every channel and moves the budget on it.

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Admetrics vs ProfitMetrics compared feature by feature, from tracking and attribution to profit per order and budget allocation

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COMPARE

Why ecommerce brands choose Admetrics over ProfitMetrics

Profit bidding hands the decision to each ad platform. Admetrics adds what comes after it: budget moves across channels, independent attribution, a P&L per order and conversions sent to six ad platforms.

Move budget between channels on profit

ProfitMetrics gives Google Ads and Meta a profit value, and each platform bids on its own. Admetrics decides between them: edit budgets on Meta, Google, TikTok and Bing from one screen, and let Ad Pilot scale, cut or pause Meta campaigns every hour inside your limits, with every move logged.

Independent attribution next to the platforms' numbers

When Google and Meta both bid on profit, both still claim the same order. Admetrics matches every order to its journey with rule-based and data-driven attribution models, and marketing mix modeling shows where the next dollar earns contribution margin.

A P&L for every order, campaign and SKU

Admetrics takes COGS, shipping, payment fees, returns and custom expenses down to each order and line item, then carries the margin through channel, campaign, ad set, ad and SKU, from gross revenue to EBITDA. Creatives are ranked on margin too.

Conversions with margin sent to six ad platforms

Server-side tracking on your own first-party domain sends conversions back to Meta, Google, TikTok, Snapchat, Taboola and Outbrain, with margin-true values and new-customer flags. Data is processed and stored in the EU.

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SIDE BY SIDE

Admetrics vs ProfitMetrics, feature by feature

Tracking, conversions sent to ad platforms, attribution, profit, budget allocation and data access, side by side.

FEATURE

DATA CONNECTION

Shop Platforms Store systems with a native connector.

22 shop connectors

Shopify, Shopware 6, WooCommerce, Magento, PrestaShop, Lightspeed and Nordic shop systems, plus a universal integration.

Shopify, Shopware, custom stores

Native shop connectors and custom stores, with unlimited shops on every plan.

Integrations Connections to shops, ad platforms and analytics tools.

36 integrations

Shop systems, Google Ads, Meta, TikTok, Snapchat, Pinterest, Bing, GA4, Google Sheets and affiliate networks.

30+ native integrations

Ecommerce, ad, CRM and email tools connect without a developer.

ATTRIBUTION & TRACKING

Multi Touch Attribution

Rule-based click models

Profit Attribution report with first click, last click, linear or position-based models, as an add-on. No data-driven model.

Rule-based + data-driven

Rule-based and data-driven attribution models on every plan; custom data-driven models on Custom.

Server-Side Tracking (S2S) Capture conversions the browser drops.

Server-side tracking

Orders tracked server-side through a shop module or a universal script, following the shop's consent banner.

First-party S2S

Server-side tracking on your own first-party domain, following each visitor's consent state.

S2S Pushback

Google Ads, Meta, OpenAI

Conversion Boosters send orders server-to-server, labelled as new or returning customer purchases.

Six ad platforms

Conversions go back server-to-server to Meta, Google, TikTok, Snapchat, Taboola and Outbrain.

Profit Value to Ad Platforms What the platforms' bidding optimizes on.

Gross profit

Gross profit replaces revenue as the conversion value in Google Ads and Meta, for POAS® bidding.

Margin-true values

Conversions carry margin-true values and new-customer flags, so the algorithm sees what each sale is worth.

MARKETING ANALYTICS

Marketing Dashboards

Real-time Dashboard

Revenue to net profit, blended ROAS, MER and POAS®, by hour, day, week or month.

Fully custom, 150+ metrics

150+ real-time metrics to build the dashboards your store needs.

Profit on Ad Spend (POAS)

POAS® by channel

Blended and new-customer POAS® on the dashboard, plus POAS® columns inside Google Ads and Meta.

POAS down to SKU

POAS nets out COGS, shipping, fees and returns down to SKU, so you scale the channels that made money.

Marketing Mix Modeling Modeling spend against results to size each channel's impact.

Not available

No marketing mix modeling, response curves or forecast.

MMM with response curves

Response curves and saturation per channel show where the next dollar earns. Add-on on Custom.

Creative Analytics Insights down to ad-level.

Not available

No creative view in the dashboard.

Creatives ranked on margin

Previews next to spend, CAC, POAS and hook rate, with a switch that ranks every creative on margin.

Influencer Analytics Spend, codes and ROI tracked per influencer.

Not available

Voucher codes appear in the order export; there's no ROI per creator.

ROI per creator

Spend, discount codes and commissions tracked for every influencer.

Chrome Extension

Not available

No browser extension; profit columns are set up inside Google Ads and Meta.

Numbers inside the ad manager

Your attribution sits inside Meta, Google Ads and TikTok, with no tab-switching.

E-COMMERCE BUSINESS INTELLIGENCE

Profit Analytics

Gross profit to net profit

Product cost, shipping and payment costs per order, then contribution margin and net profit with an expense calendar.

Full P&L per order

COGS, shipping, payment fees, returns and custom costs per order and line item, down to EBITDA.

LTV Analytics & Cohorts Identify & nurture high-value customers.

LTV profit, CAC payback

Average customer profit, gross profit from returning customers and payback time.

LTV, cohorts & payback

Cohort analysis, repeat-order probability and time between orders show which customers pay back, and which campaigns and products bring them in.

Product Analytics Product- and SKU-level performance.

Profit per product

Product cost prices from the feed; product-level POAS® readable in Meta Ads Manager.

SKU-level performance

See which products drive profit, lower CAC and repeat purchases, so you know where budget should go.

Return Analytics Returns broken down by campaign and product.

Average return rate

An average return rate can be added to payment costs; there's no returns report by campaign or product.

Returns by campaign & product

See which campaigns and products drive returns, and where margin leaks.

ACTION & ALLOCATION

Budget Management

Not available

Budgets and bids stay in each ad platform; ProfitMetrics changes the conversion value they bid on.

Four platforms, one view

Edit campaign and ad set budgets on Meta, Google, TikTok and Bing, with every change logged.

Budget Automation Budget moves without logging into each ad manager.

Not available

Ad Pilot, every hour

Scales, cuts or pauses Meta campaigns hourly against your CAC and POAS targets, inside capped moves. Add-on from Business.

Budget Optimizer Budget plans across channels, computed on profit.

Not available

No budget plan or recommendation across channels.

Proposes on measured profit

Budget decisions proposed on measured profit and executed inside your guardrails. Add-on on Custom.

DATA & AI

AI Agent

Not available

No built-in assistant; data reaches Claude or ChatGPT through the MCP server.

Ava, your AI analyst

Ask profit and performance questions in plain language, answered from your own data.

MCP & Data API

MCP server

Read profit data in Claude or ChatGPT with your ProfitMetrics login; exports to Google Sheets, CSV and Looker Studio.

Native MCP & Data API

Let ChatGPT or Claude query your attribution, profit and budgets; exports to warehouses, Sheets, Slack and email.

Data Residency Where your data is processed and stored.

Transfers under SCCs or DPF

ProfitMetrics ApS is based in Denmark; transfers outside the EU/EEA run under the EU-U.S. Data Privacy Framework or Standard Contractual Clauses.

Processed and stored in the EU

Hosted in the EU, with no third-country transfer.

BENEFITS

Dedicated Success Manager

Free Data Audit

Free Trial

REVIEWS

Review Rating

4.8 Shopify App Store

5.0 Shopify App Store, 4.8 G2

PRICING

Pricing

Usage-based per store; Shopify app $32/mo + per order

From $399/mo

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CUSTOMER STORIES

DTC brands that made the switch

What changed once tracking, margin and budget decisions ran in one system, in the brands' own numbers.

Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.

Paul Keil Team Lead Performance Marketing, ESN & More Nutrition

-70% CAC

We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.

Vincent Grassegger CMO, Naturtreu

100% YOY GROWTH

Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.

Lukas Westensee CEO, Freiluftkind

3X ROAS

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Frequently Asked Questions

What is the difference between Admetrics and ProfitMetrics?+

ProfitMetrics calculates gross profit per order and sends it to Google Ads and Meta as the conversion value, so each platform bids on profit. Admetrics measures every channel with its own attribution and marketing mix modeling, reports a P&L per order down to EBITDA, and moves budget between campaigns and channels on that profit.

What is ProfitMetrics?+

ProfitMetrics is a Danish profit-bidding platform from Lyngby. It connects to 22 shop systems, tracks orders server-side, calculates gross profit after product cost, shipping and payment fees, and sends it to Google Ads and Meta. ProfitMetrics created POAS® (profit on ad spend) as a metric.

How much does ProfitMetrics cost?+

ProfitMetrics prices by usage, per store, so the bill follows your order volume. The Shopify app costs $32 per month plus a fee per order, with a 14-day free trial. Admetrics costs $399 per month on Growth and $899 on Business, with a 21-day free trial.

Does ProfitMetrics move ad budgets?+

No. ProfitMetrics changes the conversion value Google Ads and Meta receive, and each platform's bidding decides how to spend. There's no budget management or budget automation across channels. In Admetrics you edit budgets on Meta, Google, TikTok and Bing from one view, and Ad Pilot (an add-on from Business) moves Meta budgets every hour inside your limits.

Does ProfitMetrics have multi-touch attribution or MMM?+

ProfitMetrics' Profit Attribution report uses click-based rule models (first click, last click, linear, position-based) as an add-on. There's no data-driven model and no marketing mix modeling. Admetrics includes rule-based and data-driven attribution from Growth and offers MMM with response curves on Custom.

Which ad platforms does each tool send conversions to?+

ProfitMetrics sends server-side conversions to Google Ads, Meta and OpenAI, and profit values to Google Ads and Meta. Admetrics sends conversions server-to-server to Meta, Google, TikTok, Snapchat, Taboola and Outbrain, with margin-true values and new-customer flags. S2S pushback is an add-on on every Admetrics plan.

What do ProfitMetrics reviews say?+

ProfitMetrics holds 4.8 on the Shopify App Store (12 reviews), 5.0 on Capterra (16 reviews) and 4.8 on Trustpilot (52 reviews). Admetrics holds 5.0 on the Shopify App Store and 4.8 on G2.

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One hour setup. 21 days free. Cancel any time.

60%ROAS increase

+30%Conversions tracked

4,97Average review rating

50%Less “unknown” revenue

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Resources

Admetrics vs ProfitMetrics

Why ecommerce brands choose Admetrics over ProfitMetrics

Move budget between channels on profit

Independent attribution next to the platforms' numbers

A P&L for every order, campaign and SKU

Conversions with margin sent to six ad platforms

Admetrics vs ProfitMetrics, feature by feature

DTC brands that made the switch

Frequently Asked Questions

See what your ad platforms aren't telling you