Admetrics vs HockeyStack
HockeyStack ties B2B touchpoints to pipeline. Admetrics prices every ecommerce order in profit, sends recovered conversions back to ad platforms, and moves budget on that number.
Admetrics vs HockeyStack, feature by feature
Where the two overlap, where they diverge, and what happens after the number lands: data connection, attribution, tracking, profit, MMM, allocation and AI.
DTC brands that made the switch
What changed once tracking, margin and budget decisions ran in one system, in the brands' own numbers.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
What is the difference between Admetrics and HockeyStack?+
HockeyStack is a B2B go-to-market platform: it connects CRM, marketing automation, ad and web data to show which touchpoints drive pipeline and closed-won revenue. Admetrics is built for ecommerce. It tracks orders server-side, prices each one in contribution margin and moves ad budget on that number.
Does HockeyStack work for Shopify or WooCommerce stores?+
HockeyStack's integrations cover CRMs, ABM, marketing automation, ad platforms and data warehouses; its integration list names no ecommerce shop platform. Admetrics connects Shopify or WooCommerce in about 15 minutes and attributes every order, matching marketplace buyers to the same customer.
Does HockeyStack report profit or POAS?+
No. HockeyStack reports pipeline, cost per SQO, ROAS and revenue from CRM deals. It has no product-cost, contribution-margin or P&L layer. Admetrics nets COGS, shipping, payment fees and returns from each order and reports POAS down to the SKU.
Do both send conversions back to the ad platforms?+
Both push data back, with different contents. HockeyStack syncs conversion and attribution data to your CRM, ad platforms and warehouse, measured in pipeline. Admetrics records orders server-side on your first-party domain, recovering the 20 to 30% a pixel misses, and sends them enriched to Meta, Google, TikTok, Outbrain, Taboola and Snapchat.
Which one moves the ad budget?+
HockeyStack's Marketing Budget Optimizer agent reallocates paid spend within approved limits, optimizing cost per SQO. Admetrics' Budget Allocator turns attribution and PRISMA MMM into budget moves across Meta, Google, TikTok and Bing, and Ad Pilot scales, cuts and pauses Meta campaigns on profit, inside limits you define.