Admetrics vs Funnel: from marketing data to budget decisions
Funnel centralizes marketing data for reporting and measurement. Admetrics recovers the conversions browsers drop, streams them back enriched to six ad platforms, and turns the result into a budget move your team can audit. Here is how the two compare.
Admetrics vs Funnel, feature by feature
Where the two overlap, where they diverge, and what happens after the number lands: data connection, attribution, tracking, profit, MMM, allocation and the open layer.
DTC brands that made the switch
What changed once tracking, margin and budget decisions ran in one system, in the brands' own numbers.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
What is the difference between Admetrics and Funnel?+
Funnel is a marketing data hub: it collects data from 600+ sources, cleans it and sends it to BI tools and warehouses, with MMM and attribution available as a Measure add-on. Admetrics is a profit and decision platform for ecommerce: attribution, server-side tracking, contribution-margin P&L, POAS and budget allocation in one place.
Does Funnel do profit or POAS reporting?+
No. Funnel reports spend and ROAS from the data it collects; it has no COGS, contribution-margin or P&L layer. Admetrics calculates CM1 to EBITDA and POAS down to SKU on your own cost data.
Does Admetrics replace a marketing data warehouse like Funnel?+
It depends on the job. If you need to pipe 600+ sources into Looker, BigQuery or Snowflake, Funnel is built for that. If you need profit, attribution and budget decisions for an ecommerce store, Admetrics unifies that data and acts on it, and still exports through its API and Google Sheets.
How does attribution compare between Admetrics and Funnel?+
Admetrics ships 9 attribution models plus custom rules and recovers dropped conversions with first-party server-side tracking. Funnel offers machine-learning multi-touch attribution through its Measure add-on, at channel and campaign level, used to calibrate MMM; it is quoted on the Business and Enterprise plans.
Do both Admetrics and Funnel offer marketing mix modeling?+
Yes. Admetrics offers PRISMA MMM as an add-on. Funnel offers MMM through its Measure add-on across online and offline media, quoted on the Business and Enterprise plans.