Admetrics vs Exactag
Exactag gives media teams daily attribution and MMM. Admetrics measures every order to contribution margin, sends conversions back to the ad platforms and moves the budget.
Admetrics vs Exactag, feature by feature
Setup, attribution, tracking, profit, MMM, budget control and the open layer, compared on each vendor's own documentation and published pricing.
DTC brands that made the switch
What changed once the tracking, the margin math and the budget calls came from one system — in the brands' own numbers.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
Frequently Asked Questions
What is Exactag?+
Exactag is a marketing measurement platform from Düsseldorf, founded in 2010. It combines its own tracking of clicks, views and offline data with data-driven multi-touch attribution, marketing mix modeling, an AdSpend Optimizer for budget scenarios and Attribution Push, which feeds the results into bid management tools.
How much does Exactag cost?+
Exactag doesn't publish prices. Every engagement starts with a discovery call. Admetrics lists its plans: Growth from $399 a month, Business from $899 a month and Custom on quote, each with a 21-day free trial.
How is Admetrics attribution different from Exactag's?+
Exactag runs a data-driven model across clicks, views and offline data and updates it daily. Admetrics puts eight models side by side, including Adaptive Attribution, which learns from your own customer journeys. Data refreshes every four hours, and you can open the journey behind any single order.
What is Exactag Attribution Push, and what does Admetrics send instead?+
Attribution Push sends Exactag's daily attribution results into bid management and campaign tools, optionally with custom metrics such as product margin. Admetrics sends conversions server-to-server straight to Meta, Google, TikTok, Snapchat, Outbrain and Taboola, and changes budgets on Meta, Google, TikTok and Bing from its own interface.
Does Exactag have an API or an MCP server?+
Exactag offers API endpoints, file exports to SFTP or cloud storage and more than 100 data connectors, but no MCP server. Admetrics includes a native MCP server and a Data API on every plan. Claude, ChatGPT or your own agents work with the same numbers as your dashboards.
Does Exactag tracking work with Shopify or Shopware?+
Exactag's tracking is a JavaScript tag added to the site code or a tag manager, with order and customer data imported by file. Admetrics connects natively to Shopify, Shopware, WooCommerce, Magento, JTL and Amazon, and it works with custom stores too.
How long does it take to switch from Exactag to Admetrics?+
Admetrics setup takes about an hour: connect the shop and the ad accounts, add the tracking, and the first data comes in. The 21-day free trial lets you run Admetrics next to Exactag before you cancel anything. Exactag's own onboarding typically takes two to four weeks.