Admetrics was one of the first measurement vendors to join the IAB’s consent and transparency framework after its release in June 2018.

The framework was created in the context of growing privacy demands in general and the EU’s GDPR specifically. Its goal is to support publishers in meeting transparency requirements in terms of how user-data is processed and how the data is being shared with partners by allowing publishers to provide users with options to opt in or opt out of data sharing with specific or all third party partners.

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