Download the Ultimate 2023 Black Friday Cyber Monday E-Commerce Playbook and access unique content, actionable insights and valuable examples from DTC masters. This guide is your ticket to a successful and profitable BFCM season. Whether you are a seasoned marketer or a DTC brand just starting out, this guide offers invaluable insights to help you thrive during BFCM. Don’t miss out on the opportunity to transform your BFCM strategy and results! |
Why This Guide is a Must-Read
- Comprehensive insights: Dive deep into proven strategies, best practices, and expert advice to navigate BFCM successfully.
- Tailored for DTC Brands: Specifically designed to address the unique challenges and opportunities faced by Direct-to-Consumer brands.
- Data-driven approach: Learn how to leverage accurate and reliable data for effective decision-making and scaling ads, especially in the wake of the iOS 14 privacy update.
What’s Inside
- Foundation & preparations: Strategies for forecasting, budgeting, goal-setting, inventory management, and contingency planning.
- CRO techniques & landing page optimization: Master website and landing page optimization with effective A/B testing.
- Discount strategies & consumer psychology: Discover various discount types, bundling, upselling, time-limited offers, and insights into consumer behavior triggers.
- Social ads & influencer collaborations: Learn best practices for ad formats, targeting, retargeting, influencer partnerships, and measuring impact.
- Creative testing & analysis: Understand the importance of testing creatives, types of tests, and result analysis for impactful campaigns.
- Metrics, tracking & attribution: Key metrics to track, insights into attribution models, tracking tools, and data analysis techniques.
- Post-event strategies: Evaluate campaign success and explore effective customer retention strategies post-BFCM.