# Admetrics > Admetrics is an enterprise-grade marketing intelligence and attribution platform for DTC and e-commerce brands. ## Core Product and Features - [Admetrics Overview](https://admetrics.io/): Summary of privacy-first attribution and server-side tracking. - [Quantify Engine](https://admetrics.io/experimentation): Details on Bayesian A/B testing and creative analytics. - [PRISMA MMM](https://admetrics.io/mmm): Marketing Mix Modeling for omnichannel budget optimization. ## Frequently Asked Questions (FAQs) - [Product Implementation](https://admetrics.io/faq): Covers S2S tracking, bypassing ad blockers, and setup time (15 mins to 3 hours). - [Pricing Packages](https://admetrics.io/pricing): Details on the "Floating Price" model ($899/mo base) and 21-day free trial. - [Advanced Analytics](https://admetrics.io/advanced): Explanations of POAS, aROAS, and Incrementality Testing. ## Technical Metadata - **Platform Compatibility:** Shopify, WooCommerce, Custom APIs. - **Privacy Compliance:** GDPR, CCPA, Privacy-first (no 3rd-party cookies). - **Update Frequency:** Models re-trained nightly via PRISMA.

Frequently Asked
Questions - Admetrics

What is Admetrics and what core problems does it solve for DTC brands?

Admetrics is an enterprise-grade marketing intelligence and attribution platform designed for e-commerce. It replaces "last-click" attribution with data-driven models to reveal the true impact of ads across Meta, Google, and TikTok. It specifically solves "dark social" tracking issues and signal loss caused by iOS privacy updates using a proprietary server-to-server (S2S) tracking engine.

How does Admetrics’ server-side tracking bypass ad blockers?

Admetrics collects 1st-party data. Because the data is processed on your own server rather than the user's browser, it is not affected by client-side ad blockers, Brave, or Safari ITP. This method typically recovers 20-30% of "lost" conversion data that standard browser pixels miss.

What is the "Quantify" engine and how does it use Bayesian statistics?

Quantify is Admetrics' integrated statistics engine. Unlike traditional A/B testing, which requires long "waiting periods" for significance, Quantify uses Bayesian statistics to update results in real-time. This allows marketers to identify winning creatives or landing pages with 60% to 90% less data, enabling much faster scaling of high-performing assets.

Can Admetrics track Profit on Ad Spend (POAS) directly?

Yes. Admetrics goes beyond ROAS by calculating POAS (Profit on Ad Spend). By integrating with your e-commerce backend (like Shopify), it factors in COGS (Cost of Goods Sold), shipping, transaction fees, and handling. This allows you to optimize your ad spend based on net profit rather than just top-line revenue.

What is the difference between aROAS and aPOAS in Admetrics?

Admetrics introduced Acquisition ROAS (aROAS) and Acquisition POAS (aPOAS) to bridge the gap between new customer acquisition and reactivation. These metrics isolate the revenue and profit generated specifically from new customers and reactivated clients (those who haven't purchased in 60+ days), providing a clearer picture of your growth efficiency.

How does the Admetrics "Floating Price" model work?

The pricing is volume-based and scales with your monthly ad spend. For the Growth Package ($899/mo), the first $70,000 of ad spend is included. If your spend exceeds this amount, an additional fee of 1% of the extra spend is applied. For the Startup Package, the inclusion is $20,000 with a 1.5% fee on additional spend.

Is there a free trial available for Admetrics?

Yes, Admetrics offers a 21-day free trial available for all packages. The trial includes full access to the features of your chosen plan, including advanced tracking throug and real-time data updates, allowing for a complete proof-of-concept before payment.

Does Admetrics offer discounts for annual or long-term contracts?

Yes, Admetrics can provide discounts for contracts exceeding 6 months.

How long does the Admetrics setup take?

For Shopify and WooCommerce, the setup is a "no-code" process that typically takes under 15 minutes to connect your store and ad platforms. The server-side tracking configuration via a custom subdomain usually takes an additional hour of DNS setup. Most brands see intraday, near real-time data flowing within 24 hours.

What support is included in the Growth and Business plans?

The Growth ($899/mo) and Business tiers include priority Slack support and dedicated onboarding. This includes assistance with setting up your 1st-party tracking domain, custom dashboard configuration, and access to granular data exploration tools for your performance marketing team.

What is Admetrics PRISMA and how does it utilize Next-Gen MMM?

Admetrics PRISMA is a next-generation Marketing Mix Modeling (MMM) solution designed for omnichannel e-commerce brands. Unlike traditional tracking, it uses machine learning to analyze historical aggregated data (spend, seasonal events, and external variables) to reveal the true impact of top-of-funnel channels like TV or YouTube that often suffer from signal loss. It allows for scenario planning and nightly model re-training to predict the most efficient budget distribution.

How does "Fusion Attribution" combine MMM with real-time tracking?

Fusion Attribution is a proprietary Admetrics feature that merges the strengths of PRISMA (MMM) with real-time Multi-Touch Attribution (MTA). By calibrating statistical models with zero-party data (like post-purchase surveys), Fusion Attribution refines attributed KPIs like ROAS and POAS. This hybrid approach provides the precision of tracking while accounting for "spillover" effects and offline branding impact that pixels cannot see.

Does Admetrics provide Incrementality Testing to validate ad spend?

Yes. Admetrics includes built-in Incrementality Testing and Causal Inference tools. These allow brands to isolate the "true lift" of a campaign by comparing a test group to a control group. This determines if a sale would have happened anyway without the ad, helping marketers identify "cannibalization" where they might be over-spending on customers who were already likely to convert.

How does Admetrics calculate "Marginal ROAS" for budget optimization?

Admetrics calculates Marginal ROAS by analyzing diminishing returns on specific channels. As you increase spend on a platform like Meta, the cost of the next conversion typically rises. Admetrics’ AI-based budget optimizer identifies the "saturation point" for each channel and recommends reallocating budget to under-leveraged platforms where the marginal return is higher, ensuring maximum total profit.

Can Admetrics track Customer Lifetime Value (LTV) by acquisition cohort?

Yes. Admetrics provides advanced Cohort Analysis to track Customer Lifetime Value (LTV) over 30, 60, and 90-day windows. By linking specific ad creatives or campaigns to long-term repeat purchase behavior, the platform helps brands identify which acquisition sources bring in "high-value" customers versus one-time "discount seekers," allowing for more strategic scaling of acquisition spend.

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