Connections to ecommerce & ad platforms, CRM and email tools.
Shopify, Shopware, WooCommerce, Magento, Amazon Seller and Centra, plus Meta, Google, TikTok, Pinterest, Taboola, Outbrain, Criteo, Klaviyo, Fairing and KnoCommerce.
Every ecommerce, ad, CRM and email tool you run plugs in without a developer.
First click, last click, linear, U-shape and unique, then a data-driven model that reweights each touchpoint by intent, order and time lag.
Nine attribution models out of the box, plus your own rules for splitting credit.
Capture conversions the browser drops.
A first-party pixel matches the same person across sessions and devices.
First-party server-side tracking recovers the conversions pixels lose - 20 to 30% more.
Conversions enriched with our data stream back to Meta, Google, TikTok, Outbrain, Taboola and Snapchat, so the algorithms optimize to their fullest potential.
Prebuilt reports across profitability, retention and acquisition.
150+ real-time metrics - build any dashboard your store actually needs.
Attribution reports carry margin, so channel decisions run on contribution rather than ROAS.
POAS nets out COGS, shipping, fees and returns down to SKU, so the channel you scale is the one that actually made money.
The full path of touchpoints before a conversion.
Every touchpoint mapped, with discount codes and post-purchase survey answers injected as touchpoints the script never saw.
Every touchpoint before a conversion, down to a single order.
Modeling spend against results to size each channel's impact.
MMM sits on top of the data-driven model and reallocates direct and branded traffic to whatever created the demand, word of mouth included.
Machine-learning MMM sizes each channel's real impact - including offline and upper-funnel.
Spend, codes and ROI tracked per influencer.
Creators managed and measured in-platform, with fees flowing into contribution margin through the custom marketing costs sheet.
Spend, discount codes and commissions tracked for every influencer.
Klar's attribution numbers inject into Meta, Google and TikTok managers, and you choose which model the extension uses.
Your real attribution sits inside Meta, Google and TikTok — no tab-switching.
COGS, fulfillment, transaction and overhead costs down to contribution margin.
Contribution margin from ad spend through to EBITDA, on your own cost data, refreshed intraday.
Identify & nurture high-value customers.
Cohort reports, lifetime value, retention metrics and order time lags, all on the entry plan.
Cohort analysis, repeat-order probability and time-between-orders show which customers pay back - and which campaigns and products create them.
Product- and SKU-level performance.
SKU performance plus product relationship reports showing what sells together.
See which products drive profit, lower CAC and repeat purchases - the ones worth real budget.
Returns broken down by campaign and product.
No dedicated returns-by-campaign report.
See which campaigns and products drive returns - and close the margin leaks.
MMM, incrementality and targets tell you where to move budget. Klar doesn't move it for you.
Turns attribution and MMM into concrete cross-platform moves - where the next dollar returns most.
Ask profit and performance questions in plain language, answered from your own data.
A documented API for imports and attribution reports. They publish a guide for building an MCP server.
Let ChatGPT or Claude query your attribution and budgets - and act on them.
Compared on public documentation, published pricing, and vendor demos.
Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.
We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.
Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.
