Introduced in 2024, TikTok Symphony introduced innovative solutions for advertisers looking to produce TikTok content efficiently. The platform allows users to quickly turn product links into videos, dub content in different languages, or add AI-generated narration with digital avatars. Central to these advancements is Symphony Creative Studio, a powerful video creation tool that lets marketers generate TikTok-inspired content in just minutes using cutting-edge artificial intelligence.
Symphony now features three new tools—Image to Video, Text to Video, and Showcase Products—as well as integrations with two major partners, making Symphony’s AI capabilities accessible within marketers’ preferred creative platforms. These updates help brands produce, test, and expand their TikTok-first campaigns with greater ease and speed.
Image to Video
Brands can instantly convert images—like product shots, mood boards, or branding assets—into eye-catching TikTok-style videos. Users simply upload a picture and enter a short prompt; Symphony then creates a video clip enhanced with animated backgrounds, special effects, and creative camera movements.
Image to Video is a fast, flexible way for companies to experiment with fresh video formats, update existing visuals, or convert an entire catalog of products into dynamic video content. Its AI-driven technology can interpret detailed prompts, allowing creators to get highly specific and receive content that closely matches their vision.
Text to Video
Even if marketers don’t have pre-recorded footage, Text to Video lets them create content with just a simple text prompt. This feature generates five-second, TikTok-style video clips based on a description of the desired scene—just type what you need, and a short video is produced automatically.
Now in its testing phase, Text to Video for ads is perfect for quickly visualizing creative concepts, producing extra footage like b-roll or engaging hooks, and bridging the gaps between existing assets. Marketers who’ve tried it say it speeds up content creation, cuts down on the need for new filming, and opens up new creative possibilities.
By turning written ideas into on-screen scenes, Text to Video streamlines the creative process, supports experimentation, and helps deliver diverse, cost-effective content designed for TikTok.
Showcase Products
Showcase Products offers marketers a way to instantly spotlight their products with the help of digital avatars. Simply upload an image of your product, choose an avatar, and in just seconds, you’ll have a short video featuring the avatar interacting with your item—whether it’s holding it, wearing it, or demonstrating it on a phone.
Designed for brands in retail, consumer goods, fashion, and apps, this tool allows for fast creation of TikTok-ready, product-focused videos. Whether you’re advertising a new water bottle, launching an app, or showing off a new collection, Showcase Products makes it simple to feature your offering in front of TikTok’s audience.
Showcase Products in Action
Early adopters like American Eagle have already seen impressive results—achieving a 60% higher return on ad spend (ROAS) from Showcase Products compared to their usual campaign assets.
Symphony Expands with Adobe Express and WPP Open
TikTok is teaming up with Adobe and WPP to bring Symphony’s creative tools directly into the platforms marketers use every day. The Image to Video feature is now integrated into Adobe Express, making it possible for users to transform static visuals into TikTok-style videos directly within the popular social content creation platform—no extra steps required.
In addition, Symphony’s suite of tools—including AI Dubbing, Generate & Remix, and Digital Avatars—are now accessible through WPP Open, WPP’s intelligent marketing platform. This partnership helps creative teams work faster and more efficiently, empowering agencies to produce TikTok content seamlessly within their established workflows
Getting Started
Symphony Creative Studio makes TikTok-style content creation accessible to all marketers—and it’s available for free to anyone with a TikTok for Business account.
To start using the new Image to Video feature, just sign in to Symphony Creative Studio. If you’d like to be among the first to try out Text to Video or Showcase Products, reach out to your TikTok representative to request early access.
How to track TikTok ad performance with Admetrics
At Admetrics, we’re dedicated to helping marketers transform the way they approach creative testing and ad scaling on TikTok. Our platform seamlessly brings together all your marketing data, allowing you to manage campaigns and analyze performance from a single, intuitive dashboard. With our powerful experimentation engine—built on Bayesian statistics—you can rapidly test a wide range of creative concepts and instantly pinpoint what resonates most with your audience.
But what truly sets Admetrics apart is our comprehensive tracking and advanced attribution capabilities. We go beyond surface-level metrics by providing deep, video-level insights such as Thumbstop rate, cohort engagement velocity, and true ROI. Our cohort-based analysis enables you to see exactly how different segments respond to your creatives over time, while our multi-touch attribution modeling ensures you understand the real impact of every ad impression and engagement. This level of transparency lets you make smarter, data-driven decisions—whether it’s cutting underperforming assets, scaling winners, or reallocating budget for maximum impact.
With Admetrics, you can confidently navigate TikTok’s fast-paced creative landscape, continuously optimize your strategy, and achieve sustainable, scalable growth—while never losing sight of what’s really driving results. Start your free trial now.
