Tracking & Attribution

Genaustes Tracking

für bessere Attribution

Unser Team bringt mehr als ein Jahrzehnt Erfahrung in Sachen Tracking und Attribution mit und kombiniert die fortschrittlichste Tracking-Technologie im Markt mit ausgeklügelten Multi-Touch-Attributionsmodellen.

Unsere datengetriebenen Modelle können individuell auf deine Bedürfnisse zugeschnitten, und durch 0-Party-Daten kalibriert werden.
Tiefe einblicke in die Customer Journeys

Verstehe die komplette

Customer Journey

Erfasse 100% datenschutzkonform alle Touchpoints deiner Kunden. Gewinne tiefe Einblicke in die Customer Journeys und Konversionspfade. Welche Taktiken und Kanäle haben den größten Impact? Skaliere deine besten Kampagnen, Ads, Messaging und Creatives - oder schalte ab, was nicht performt.
Profitabler werden

Skaliere die Kampagnen

mit dem größten ROI

Welche Maßnahmen bringen die besten Ergebnisse? Erhalte konkret umsetzbare Empfehlungen für eine profitablere Werbemaßnahmen. Bekomme Einblick in alle Schritte, die deine Kunden vor dem Kauf unternehmen und setze verstärkt auf die Kampagnen und Kanäle, die den größten ROI bringen.
Dashboards, Drilldowns & chrome Plugin

Arbeite mit den Daten

wie du es willst

Baue dir eigene Dashboards, oder analysiere deine Kampagnen und Anzeigen im Detail. Unsere Daten können auch über ein Chrome-Plugin direkt direkt in den Anzeigenmanagern von TikTok, Google oder Meta angezeigt werden.
Messbarer Influencer erfolg

Volle Kontrolle über deine

Influencer Kampagnen

Messe und skaliere Influencer- und Affiliate- Kampagnen anhand tiefgreifender Reports und genauster Attribution. Verwalte Ausgaben, Rabattcodes und Provisionen für jeden Influencer und verstehe dutzende KPIs für alle Kampagnen.
Werbemittel effektiv einsetzen

Optimiere deine

Creative Performance

Zeige die besten Werbemittel inklusive Vorschau an und finde ganz einfach Bilder, Videos und Copies, die die meisten Verkäufe generieren. Du findest Reports über ROAS, Conversions, CTR und vieles mehr in einem übersichtlichen Creative-Dashboard.
Marketing Mix Modell

Maximiere dein

Marketing mit PRISMA

Unser fortschrittliches Marketing Mix Model PRISMA ermittelt den wirklichen Einfluss deiner Marketing-Kanäle und umgeht dabei die Grenzen traditioneller Tracking- und Attributionsmodelle. PRISMA optimiert deine Budgets automatisch auf die beste Kanal Effizienz - inklusive TV, Offline-Kanäle und Marktplätzen.
Bessere Daten an Ad-Netzwerke zurückspielen

Arbeite mit besserer

Datenqualität

Wir spielen die mit unseren Daten bereicherten, genauerfassten Conversions zurück an Werbenetzwerke wie Meta, TikTok, Google, Taboola und Outbrain. Die bessere Datenqualität sorgtdafür, dass die Algorithmen maximal optimierenkönnen - für einen bis zu 90% höheren ROAS.
100% GDPR und CCPA konform
Chrome Plugin: Daten direkt in den Ad Managern anzeigen
Fast Echtzeit Updates deiner Daten
Onboarding Support
Individuelle, datengetriebene Attributionsmodelle auf Anfrage
Anpassbare Attributionsmodelle und unbegrenzte Attributionsfenster

Customer stories

Über 100 DTC-Brands sind bereits profitabler

Volles Vertrauen in deine Daten.

Alles an einem Ort. Immer aktuell. Speziell für E-commerce Teams.

Tracking & Attribution: Your Accuracy Questions Answered

Wie viel genauer ist das Admetrics-Tracking im Vergleich zu Adtribute?
Standard browser-based pixels often miss conversions due to iOS 14+ limitations and ad blockers. Our tracking combines advanced server-side technology with multi-touch modeling to capture every touchpoint. We then feed this enriched data back to the ad networks, which can improve algorithm performance and reported ROAS by up to 90%.
Can I see the full customer journey from a first TikTok click to a final Google Search conversion?
Yes. Admetrics captures all customer touchpoints to provide deep insights into the entire conversion path. You can visualize how top-of-funnel discovery on social media contributes to a final search or direct conversion, helping you understand the "Halo Effect" of your brand awareness spend.
How do I identify "Vampire Ads" that claim credit for sales they didn't actually drive?
Platform-native attribution is often "greedy," claiming credit for organic or returning customers. Our granular ad-level insights and customizable attribution models allow you to see the true incremental impact of every ad. This makes it easy to spot "Vampire Ads" that look good in Ads Manager but aren't actually contributing to bottom-line growth.
How can I see my Admetrics attribution data directly inside Meta or TikTok Ads Manager?
You don’t have to keep switching tabs. Our powerful Chrome Plugin allows you to work with Admetrics’ superior data quality directly within the ad managers of Meta, Google, and TikTok. You can compare our accurate attribution metrics side-by-side with platform-reported data in real-time.
What is the best way to track influencer ROI when they don’t use trackable affiliate links?
Admetrics takes control of influencer marketing by measuring success through discount codes, expenditures, and commissions. Even without a trackable link, we attribute sales to the correct influencer automatically, providing a comprehensive report on dozens of KPIs for every collaboration.
How does "PRISMA Fusion Attribution" handle offline channels or marketplaces?
PRISMA bypasses the limitations of traditional digital tracking. It allows you to pinpoint the real impact of offline channels like TV, as well as marketplaces and external platforms. By layering this data over your digital attribution, we provide a unified view of channel efficiency without the guesswork.
Is the server-side data pushback difficult to implement?
Not at all. Our "Data Activation" feature is a no-code solution. We precisely track and enrich conversions, then automatically feed that data back to Meta, TikTok, Google, and even native platforms like Taboola. This helps ad network algorithms optimize faster and more effectively.
Can I customize my attribution windows to match my specific sales cycle?
Yes. Unlike platforms with rigid 7-day or 30-day limits, Admetrics offers customizable attribution models and unlimited attribution windows. This is essential for brands with longer customer journeys or high-ticket items that require more time from first touch to final purchase.
How do you distinguish between organic and paid sales when multiple touchpoints are involved?
Our multi-touch attribution modeling is calibrated through 0-party data integrations and 1st-party tracking. By analyzing every step of the journey, we can accurately assign weight to the channels that actually triggered the sale, ensuring you aren't over-crediting paid ads for organic customer behavior.
How does tracking at the "Ad Level" help me scale my creative winners?
Most tools give you high-level channel data; we give you granular insights down to the specific ad and creative level. You can see which specific video, image, or message is driving the highest ROI, allowing you to scale your best performers and immediately kill the "losers" that are wasting budget
How do I identify which products have the greatest effect on customer retention?
Our Product Analytics suite helps you find the "retention heroes" in your catalog—the products that, when bought first, lead to the highest repeat purchase rates. This allows you to focus your acquisition budget on the items that build long-term brand loyalty.
Is Admetrics tracking 100% compliant with GDPR and CCPA?
Yes. We prioritize data protection and capture all customer touchpoints in full compliance with international privacy laws. Our privacy-first architecture allows you to maintain high data accuracy without compromising customer PII or violating evolving privacy regulations.
How quickly is my attribution data updated?
We provide intraday, near real-time data updates. Performance marketers can make informed decisions based on what is happening today, rather than waiting for yesterday's data to sync, which is critical for scaling high-volume campaigns during peak sales periods.
How can I rank my ad creatives by their true impact on LTV and profit?
Our "Maximize Your Creative Impact" dashboard showcases your best creatives alongside previews and detailed reports on ROAS and conversions. By integrating with our BI suite, you can see which specific creatives are bringing in the highest quality customers with the best retention rates.
Can I get help setting up a custom attribution model for my brand?
Yes. We offer onboarding support and can provide fully customizable, data-driven attribution models on demand. Additionally, we offer dedicated data science consulting for brands that need a deep dive into their customer journeys and marketing efficiency.
What makes your "Data-Driven Attribution" different from Shopify’s default model?
Shopify typically relies on last-click attribution, which ignores the top-of-funnel work done by platforms like TikTok or YouTube. Our model is tailored to your specific needs, providing a balanced view of how every interaction—from the first "hook" to the final click—contributes to your revenue.