Precise data tracking and integration are crucial for campaign success. The case of Olivenzauber demonstrates a compelling success story of overcoming native advertising challenges through innovative server-to-server (S2S) integration strategies.
Background
Olivenzauber.de, a premium Mediterranean food brand, expanded from Google Ads into Meta and Native Ads to acquire new customers. However, the lack of robust cross-channel tracking led to manual reconciliation, partial visibility in Google Analytics, and uncertainty about where new customers truly originated.
The Challenge
Olivenzauber faced multiple issues with their previous analytics setup, which inadequately tracked campaign effectiveness—especially for native advertising:
- Reliance on platform-reported numbers stitched together manually, obscuring true channel impact.
- Google Analytics views capturing “at most half” of the relevant eCommerce signals.
- Increasing channel mix (Google, Meta, Native) complicating budget allocation and attribution.
- A sudden change in a native partner’s (Outbrain) data provisioning that broke reliable attribution and stalled scaling.
These issues hampered visibility into real performance and risked underfunding profitable campaigns.
Strategic Approach
To rectify these challenges, Admetrics stepped in with a structured three-phase approach focusing on integrating advanced S2S technology with native platforms:
- Data Comparison Phase: A four-week head-to-head against another vendor validated Admetrics’ attribution accuracy and usability.
- S2S Integration Implementation: A direct server-to-server connection restored complete conversion signals—particularly for Outbrain—improving data integrity and platform learning.
- Marketing Strategy Reorientation: With trustworthy data, Olivenzauber folded Admetrics metrics into daily MER controls and a holistic shop-plus-channel performance view to guide budget decisions.
Implementation and Results
The S2S rollout and decision framework produced transformative outcomes within a short span:
- 2× New-Customer Acquisition (Aug vs. May) at constant CAC and ROAS, demonstrating efficient scale.
- ~30% uplift in performance for new-customer acquisition, driven by restored native tracking and cleaner feedback loops.
- 2× Revenue (May → August) while maintaining performance guardrails.
- Native revival: Outbrain returned to being one of the strongest acquisition drivers thanks to S2S data return.
- Operational clarity & time savings: Fewer manual merges and faster, safer decisions.
- Growth limited only by ops: Scaling briefly throttled to let logistics and inventory catch up.
Key Takeaways
This case highlights the underestimated potential of native ads when tracking is fixed:
- Enhanced data quality improves algorithms, boosting targeting and learning on native ads platforms.
- Complex journeys require sophisticated tracking to capture true engagement and conversion paths.
- eCommerce-ready KPIs accelerate time-to-value versus generic analytics stacks.
Conclusion
Olivenzauber’s collaboration with Admetrics not only overcame previous advertising challenges but also set a new benchmark for native-ad growth. Strategic S2S integration proved essential in navigating attribution complexity, turning ambiguity into confident scaling—without sacrificing efficiency. Watch more customer stories here.
Are you struggling with native ad tracking and performance? Start your Admetrics trial today to explore how our S2S integration solutions can revolutionize your advertising strategies and significantly boost your ROAS, just as we did for Olivenzauber.
