Synthetic focus panels - Get feedback before you launch Get free feedback

Admetrics vs Triple Whale: built for profit, not just ROAS

Both track revenue. One carries it through to POAS per SKU, recovers the conversions pixels drop, and acts on the result. A side-by-side for teams deciding where the budget goes.
Comparison of Triple Whale and Admetrics, the best Triple Whale alternative, feature by feature: from attribution to business intelligence features.
BUILT FOR E-COMMERCE

Trusted by more than 100 DTC brands

All data in one place. Always up-to-date. Built for e-commerce teams.
COMPARE

Why ecommerce brands choose Admetrics over Triple Whale

Sharper attribution, S2S tracking for better algorithm optimization, and a BI suite built around full control over your P&L. Here's what teams who ran both usually notice.

Track up to 30% more conversions

Safari, iOS and ad blockers keep breaking browser pixels. And Triple Whale still records from a US-hosted pixel. Admetrics records server-side and wins back the 20–30% they lose, held in the EU.

Signal that feeds the algorithm

Admetrics returns the recovered signal to Meta, Google, TikTok, Outbrain and Taboola, and the bidding engines start optimizing against buyers who actually converted - around 20% more revenue once the loop closes.

Built for true growth

Admetrics carries the math through COGS, shipping, fees and returns to POAS per SKU, then breaks returns out by campaign and product. Triple Whale stops at gross margin.

Multi-shop attribution

Admetrics matches the same buyer across your stores and websites. Triple Whale has no cross-store matching, and the same person walks back in as "new," inflating every acquisition number you report.
SIDE BY SIDE

Admetrics vs Triple Whale, feature by feature

The complete map of how the two tools compare: from attribution to server-side tracking, MMM and the AI layer. Here's how each platform's feature set stacks up across the capabilities ecommerce and DTC teams care about most.
FEATURE
TRIPLE WHALE
ADMETRICS
Marketing Data Warehouse

All marketing, shop and sales data in one place.

TRIPLE WHALE
Shopify-first

A fully managed warehouse built for Shopify, and other platforms are less mature.

ADMETRICS
No-code warehouse

Say goodbye to spreadsheets. Admetrics unifies all your data in one platform - live in 15 minutes.

Multi Touch Attribution
TRIPLE WHALE
7 models, no custom

First/last-click, linear and AI-blended models - but no custom models of your own.

ADMETRICS
9 models + custom

Nine attribution models out of the box, plus your own rules for splitting credit.

Server-Side Tracking (S2S)

Capture conversions the browser drops.

TRIPLE WHALE
Server-side via Sonar

The Triple Pixel captures first-party data and passes it server-side through the Conversions API.

ADMETRICS
First-party S2S

First-party server-side tracking recovers the conversions pixels lose - 20 to 30% more.

S2S Pushback
TRIPLE WHALE
Sonar Optimize

Sends conversion data back to the ad platforms for optimization.

ADMETRICS
Enriched conversion

Conversions, enriched with our data, are sent back to ad platforms to optimize algorhythms to the fullest potential.

Cookieless, GDPR Compliant Tracking

Privacy-safe tracking without third-party cookies.

TRIPLE WHALE
US-hosted

Data sits in the US. No EU residency, and the pixel still relies on cookies.

ADMETRICS
GDPR-safe

Cookieless tracking, fully GDPR-compliant, with your data on German servers and a support team to match.

Multi-Shop Cross-Matching

One customer identity across stores and marketplaces.

TRIPLE WHALE
Not available

No cross-store or marketplace identity matching.

ADMETRICS
One Identity

Matches a shopper across your stores so a marketplace buyer moving to your site never counts twice as new.

Marketing Dashboards
TRIPLE WHALE
Prebuilt dashboards

Real-time dashboards with segmentation, mostly prebuilt rather than fully custom.

ADMETRICS
Fully custom, 150+ metrics

150+ real-time metrics - build any dashboard your store actually needs.

Profit on Ad Spend (POAS)
TRIPLE WHALE
Gross margin only

Decisions are ROAS-based.

ADMETRICS
POAS down to SKU

POAS nets out COGS, shipping, fees and returns down to SKU. Choose winners based on profit.

Customer Journey Analytics

The full path of touchpoints before a conversion.

TRIPLE WHALE
Journey maps

Touchpoint maps from the Triple Pixel, with time between stages.

ADMETRICS
Full journey, no black box

Every touchpoint before a conversion, down to a single order.

Marketing Mix Modeling

Modeling spend against results to size each channel's impact.

TRIPLE WHALE
MMM via Compass

Marketing mix modeling is available as the Compass add-on.

ADMETRICS
PRISMA MMM

Machine-learning MMM sizes each channel's real impact - including offline and upper-funnel.

Chrome Extension
TRIPLE WHALE
Shopify-only

The overlay works inside Shopify, not inside the ad managers.

ADMETRICS
Numbers inside the ad manager

Your real attribution sits inside Meta, Google and TikTok — no tab-switching.

Profit Analytics
TRIPLE WHALE
Gross Margin

Live profit from COGS and spend, but stops at gross margin - no full P&L.

ADMETRICS
Full P&L Control

Contribution margin from ad spend through to EBITDA, on your own cost data, refreshed intraday.

LTV Analytics & Cohorts

Identify & nurture high-value customers.

TRIPLE WHALE
LTV Analytics & Cohorts

Solid LTV cohorts, repeat-order and time-between-orders reporting.

ADMETRICS
LTV, cohorts & payback

Cohort analysis which customers pay back - and which campaigns and products create them.

Product Analytics

Product- and SKU-level performance.

TRIPLE WHALE
SKU-level performance

Product- and SKU-level performance reporting.

ADMETRICS
SKU-level performance

See which products drive profit, lower CAC and repeat purchases - the ones worth real budget.

Return Analytics

Modeling spend against results to size each channel's impact.

TRIPLE WHALE
Not available

Returns aren't broken out by campaign or product.

ADMETRICS
Returns by campaign & product

See which campaigns and products drive returns - and close the margin leaks.

Budget Optimizer
TRIPLE WHALE
Moby Agent

Moby agents adjust budgets and bids and pause ad sets, with approval or autonomous rules.

ADMETRICS
Budget Allocator that acts

Turns attribution and MMM into concrete cross-platform moves - where the next dollar returns most.

AI Agent
TRIPLE WHALE
Moby AI

A conversational analyst plus agents - broad in scope, though reviews flag bugs on complex queries.

ADMETRICS
Ava, your AI analyst

Ask profit and performance questions in plain language, answered from your own data.

MCP & Data API
TRIPLE WHALE
MCP read-only

Data API available; the MCP server is open-source and read-only, not a supported product.

ADMETRICS
Native MCP & Data API

Let ChatGPT or Claude query your attribution and budgets - and act on them.

Free Data Audit
TRIPLE WHALE
ADMETRICS
Free Trial
TRIPLE WHALE
ADMETRICS
Review Rating
TRIPLE WHALE
4.3
ADMETRICS
4.97

Compared on public documentation, published pricing, and vendor demos.

CUSTOMER STORIES

DTC brands that made the switch

Real numbers from ecommerce teams who moved off Triple Whale — CAC, revenue, and the profit picture that changed once the tracking did.

Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.

Paul Keil
Performance Marketing Team Lead, ESN
-70%
CAC
+81%
REVENUE

We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.

Vincent Grassegger
CMO, Naturtreu
100%
GROWTH

Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.

Lukas Westensee
CEO, Freiluftkind
+30%
MORE CONVERSIONS
3X
ROAS
READY TO STOP GUESSING?

See what your ad platforms aren't telling you

Connect Shopify and your ad accounts, and see POAS per channel.
Start free trial →
Easy setup
No code required
21 Day Trial
60%
ROAS increase
2x
Conversions tracked
50%
Less "unknown" revenue
4,97
Average review rating

Frequently Asked Questions

How much does Triple Whale cost?

Triple Whale doesn't publish a fixed price list — cost depends on your annual GMV and the package you pick (Free, Foundation, Automate, or Enterprise), so the paid tiers are quoted through a sales conversation rather than shown outright. The full MMM-and-incrementality layer (Compass) lives in the top tier.

Is Admetrics a good Triple Whale alternative?

For ecommerce and DTC teams that care about profit, yes — Admetrics is built to carry the numbers past the point where Triple Whale stops. Triple Whale gives you strong consolidated Shopify reporting, but its profit view ends at gross margin, it has no cross-store or marketplace identity matching, and returns aren't broken out by campaign. Admetrics runs POAS down to SKU (net of COGS, shipping, fees and returns), matches one buyer across your stores and Amazon, and pushes recovered signal back to the ad platforms to improve delivery.

What do Triple Whale reviews say?

Reviews split sharply rather than settle in the middle — Triple Whale holds around 4.3 on G2, with praise and frustration pulling in opposite directions. Fans call it their source of truth for daily spend once the data's clean; critics report attribution numbers they stopped trusting, plus billing and cancellation friction that comes up too often to dismiss. One recurring theme: some long-term users admit they're staying for sunk cost in built-out reporting, not because they'd choose it again. Admetrics sits at 4.97, with switchers most often citing recovered data and a profit picture that finally reconciled.

Can I migrate from Triple Whale to Admetrics?

Yes. You keep Shopify, your ad platforms, Amazon and your email/SMS stack; what changes is that tracking moves server-side and profit gets calculated below the gross-margin line. Admetrics also starts with a free data audit and trial, so you can compare the two on your own numbers before committing. Most teams run them side by side for a couple of weeks and watch where the conversion counts — and the "winning" campaigns — start to diverge.

What is Moby, Triple Whale's AI?

Moby is Triple Whale's AI operator — a chat assistant plus a set of agents (Media Buyer, Creative Director, Conversion Optimizer) that can adjust budgets and bids inside your guardrails. It's broad in scope, and on higher tiers it runs scheduled automations and takes actions on connected platforms. The honest caveat from reviews: Moby is repeatedly called buggy on complex, multi-step queries. Admetrics answers this differently — Ava handles plain-language profit questions from your own data, and a native MCP lets Claude or ChatGPT both query your attribution and act on it, where Triple Whale's MCP stays read-only.

What is Triple Whale Sonar, and does Triple Whale track server-side?

Sonar is Triple Whale's server-side layer, and it does pass conversion data back to the ad platforms. Sonar Send recovers email and SMS flow revenue the standard pixel misses, and Sonar Optimize returns enriched conversions to Meta through the Conversions API; both now come included on paid plans. The main differences with Admetrics are coverage and data location: its first-party server-side tracking recovers 20–30% of the conversions browser pixels drop and returns that signal to Meta, Google, TikTok, Outbrain and Taboola, with your data held on EU servers rather than in the US where Triple Whale hosts.

Does Triple Whale support marketing mix modeling (MMM)?

Yes, through Compass — a layer that bundles MMM with incrementality testing and sits in Triple Whale's top tier. It's capable, with MTA, MMM and incrementality calibrated together in one system.