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Admetrics vs Hyros: from click tracking to profit control

Admetrics nets COGS, shipping, fees and returns out of every order, sizes the channels no click ever touches, and moves the budget to where the next dollar earns most. Hyros ties the sale back to the click and stops there. Here is how the two compare.
Comparison of Hyros and Admetrics, the best Hyros alternative, feature by feature: from attribution to business intelligence features.
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Why ecommerce brands choose Admetrics over Hyros

POAS calculated from your own costs, machine-learning MMM, an allocator that executes, and reporting built around a store instead of a funnel. Four things teams notice in the first month of running both.

Profit control down to the SKU

Admetrics nets COGS, shipping, fees and returns out of every order, then carries the math through contribution margin to EBITDA on your own cost data, refreshed intraday. Make smarter decisions based on metrics that matter the most.

Measure the spend no click touches

PRISMA is machine-learning marketing mix modeling running on your own data. It sizes what each channel actually contributes, including the offline and upper-funnel budget that never produces a click for anyone to attribute.

The number ends in a budget move

The Budget Allocator turns attribution and MMM into concrete cross-platform moves - where the next dollar returns most - inside limits you set, with every action recorded.

Track up to 30% more conversions

Admetrics captures up to 30% more conversions with first-party server-side tracking, and sends them back to ad platfroms to optimize your ads for better performance.
SIDE BY SIDE

Admetrics vs Hyros, feature by feature

Tracking, attribution depth, profit, MMM and what happens after the number lands - the capabilities ecommerce and DTC teams actually decide on.
FEATURE
HYROS
ADMETRICS
Marketing Data Warehouse

All marketing, shop and sales data in one place.

TRIPLE WHALE
No warehouse, API only

Hyros keeps the click and sale data in its own system. Getting it out means the API, the MCP or a report export.

ADMETRICS
No-code warehouse

Say goodbye to spreadsheets. Admetrics unifies all your data in one platform - live in 15 minutes.

Multi Touch Attribution
TRIPLE WHALE
5 models

First click, last click and linear, plus Scientific and Depreciation - two in-house multi-touch models you can't reweight yourself.

ADMETRICS
9 models + custom

Nine attribution models out of the box, plus your own rules for splitting credit.

Server-Side Tracking (S2S)

Capture conversions the browser drops.

TRIPLE WHALE
Script-based

A first-party script fingerprints the visit, then ties every later order to the same email or phone, across devices and months.

ADMETRICS
First-party S2S

First-party server-side tracking recovers the conversions pixels lose - 20 to 30% more.

S2S Pushback
TRIPLE WHALE
5 platforms

AI Pixel Training pushes recovered conversions back to Meta, Google, TikTok, Snapchat and Reddit, with custom rules per event.

ADMETRICS
6 platforms

Conversions enriched with our data stream back to Meta, Google, TikTok, Outbrain, Taboola and Snapchat, so the algorithms optimize to their fullest potential.

Cookieless, GDPR Compliant Tracking

Privacy-safe tracking without third-party cookies.

TRIPLE WHALE
Cookies, US-hosted

SOC 2 Type 2 and EU-US Data Privacy Framework certified, but the servers sit in the US and the script still sets cookies.

ADMETRICS
Cookieless & GDPR-safe

Cookieless tracking, fully GDPR-compliant, with your data on German servers and a support team to match.

Marketing Dashboards
TRIPLE WHALE
Limited

Quick Reports builds widget views of sources, LTV and CAC, and emails them on a schedule. Store and P&L metrics aren't there.

ADMETRICS
Fully custom, 150+ metrics

150+ real-time metrics - build any dashboard your store actually needs.

Profit on Ad Spend (POAS)
TRIPLE WHALE
Net profit, not POAS

No POAS metric, and coverage depends on the integration.

ADMETRICS
POAS down to SKU

POAS nets out COGS, shipping, fees and returns down to SKU, so the channel you scale is the one that actually made money.

Customer Journey Analytics

The full path of touchpoints before a conversion.

TRIPLE WHALE
Lead Journeys, click by click

Every click, opt-in, call and order sits on one lead record.

ADMETRICS
Full journey, no black box

Every touchpoint before a conversion, down to a single order.

Marketing Mix Modeling

Modeling spend against results to size each channel's impact.

TRIPLE WHALE
Not available

No mix modeling, no incrementality testing, no saturation curves. Attribution is the whole model.

ADMETRICS
PRISMA MMM

Machine-learning MMM sizes each channel's real impact - including offline and upper-funnel.

Influencer Analytics

Spend, codes and ROI tracked per influencer.

TRIPLE WHALE
Not available

Creators arrive as source links like any other traffic. No spend, commission or ROI view per influencer.

ADMETRICS
ROI per creator

Spend, discount codes and commissions tracked for every influencer.

Profit Analytics
TRIPLE WHALE
Net profit, no P&L

Profit stops at revenue minus COGS, shipping and taxes. No operating costs, no contribution margin, nothing down to EBITDA.

ADMETRICS
Full P&L Control

Contribution margin from ad spend through to EBITDA, on your own cost data, refreshed intraday.

LTV Analytics & Cohorts

Identify & nurture high-value customers.

TRIPLE WHALE
LTV and cohorts, built in

First-click LTV, LTV by source and by segment, plus a cohort report inside the Analytics Suite.

ADMETRICS
LTV, cohorts & payback

Cohort analysis, repeat-order probability and time-between-orders show which customers pay back - and which campaigns and products create them.

Product Analytics

Product- and SKU-level performance.

TRIPLE WHALE
Product catalog

Products carry their own COGS and can be filtered or split into report columns. No dedicated SKU performance report.

ADMETRICS
SKU-level performance

See which products drive profit, lower CAC and repeat purchases - the ones worth real budget.

Return Analytics

Returns broken down by campaign and product.

TRIPLE WHALE
Refunds as a metric

Refunds count per source and open into the orders behind them. No breakdown by product, and no link to margin.

ADMETRICS
Returns by campaign & product

See which campaigns and products drive returns - and close the margin leaks.

Budget Optimizer
TRIPLE WHALE
Not available

Hyros reports which sources earn and feeds the ad platforms. Moving the budget is still manual.

ADMETRICS
Budget Allocator that acts

Turns attribution and MMM into concrete cross-platform moves - where the next dollar returns most.

AI Agent
TRIPLE WHALE
AIR, an outbound agent

AIR identifies visitors and writes 1-to-1 email and SMS follow-ups.

ADMETRICS
Ava, your AI analyst

Ask profit and performance questions in plain language, answered from your own data.

MCP & Data API
TRIPLE WHALE
MCP plus automation API

Claude or ChatGPT query the data through the MCP, and the API fires automations off any Hyros data point.

ADMETRICS
Native MCP & Data API

Let ChatGPT or Claude query your attribution and budgets - and act on them.

Dedicated Success Manager
TRIPLE WHALE
ADMETRICS
Free Data Audit
TRIPLE WHALE
ADMETRICS
Free Trial
TRIPLE WHALE
ADMETRICS
Review Rating
TRIPLE WHALE
4.9
ADMETRICS
4.97

Compared on public documentation, published pricing, and vendor demos.

CUSTOMER STORIES

DTC brands that made the switch

What changed once the tracking, the margin math and the budget calls came from one system — in the brands' own numbers.

Admetrics helped us overcome scaling challenges and set a new benchmark for paid-ads. The AI integration solved attribution complexity, so we slashed CAC by 70% and boosted revenue by 81%.

Paul Keil
Team Lead Performance Marketing, ESN & More
-70%
CAC

We achieved an impressive 100% year-over-year growth, significantly improved our budget efficiency, and unlocked precise attribution insights across Amazon and Shopify.

Vincent Grassegger
CMO, Naturtreu
100%
YOY GROWTH

Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.

Lukas Westensee
CEO, Freiluftkind
3X
ROAS
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ROAS increase
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Conversions tracked
4,97
Average review rating
50%
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Frequently Asked Questions

How much does Hyros cost?

A Shopify track starts around $69/month at $5K in tracked monthly revenue. The Business track opens at $230/month on annual billing for up to $20K tracked revenue and climbs through tiers to roughly $1,499/month at $750K, custom above that; agency pricing depends on client volume. Monthly billing costs meaningfully more than the displayed annual rates, and there's a 90-day refund window rather than a free trial.

What do Hyros reviews say?

Hyros averages 4.9, and the sentiment is polarized. Tracking accuracy and the assigned onboarding analyst draw consistent praise. The recurring complaints are pricing opacity, the mandatory sales call, and an interface people describe as dated next to the Shopify-native tools.

Does Hyros track profit, or only revenue?

Hyros reports net profit, not POAS. Profit stops at revenue minus COGS, shipping and taxes — no operating costs, no contribution margin, nothing that reaches EBITDA — and refunds count per source without a breakdown by product or any link to margin. Admetrics runs POAS down to SKU net of COGS, shipping, fees and returns, carries the P&L through to EBITDA on your own cost data, and attributes returns by campaign and product so you can see which ads are buying refunds.

Does Hyros offer marketing mix modeling?

No. There is no mix modeling, no incrementality testing and no saturation curves in Hyros — click attribution is the entire method, which leaves upper-funnel and offline spend unmeasured. Admetrics ships PRISMA, machine-learning MMM that sizes each channel's real impact including offline and upper-funnel, and feeds the Budget Allocator directly, so the model that measures the channel is the model that reallocates it.

How many attribution models does Hyros have?

Five: first click, last click and linear, plus Scientific and Depreciation, two in-house multi-touch models you can't reweight yourself. Admetrics runs nine out of the box plus custom rules, so you can encode how your business actually splits credit instead of picking the closest option from a fixed list. The bigger difference is what the credit is measured in — Hyros splits tracked revenue, Admetrics splits profit after COGS, shipping, fees and returns.

What is Hyros AIR?

AIR is Hyros' outbound AI agent: it identifies visitors and writes one-to-one email and SMS follow-ups. It's an outreach tool rather than an analyst. Admetrics' Ava does the other job — ask a profit or performance question in plain language and it answers from your own data, while the allocation model, not the AI, is what changes spend. Both platforms also expose an MCP, so Claude or ChatGPT can query the numbers directly.

Does Hyros have a Chrome extension?

Yes. Hyros revenue and ROI sit beside the platform's own columns inside Meta, Google and TikTok.