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Admetrics vs Dreamdata: attribution built for e-commerce

Dreamdata traces a buying committee to a closed-won deal. Admetrics records the order server-side, nets out COGS, shipping and returns down to SKU, and moves the budget to whatever actually earned.
Comparison of Dreamdata and Admetrics, the best Dreamdata alternative, feature by feature: from attribution to business intelligence features.
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Why ecommerce brands choose Admetrics over Dreamdata

Server-side collection, profit calculated from your own cost data, and an allocation layer that acts on the reading. Four things ecommerce teams get here that a B2B attribution model was never shaped to produce.

Recover the orders the browser never reported

Admetrics collects conversions first-party and server-side, which wins back the 20 to 30% that browser pixels lose to consent banners, ad blockers and iOS opt-outs.

Signal that goes back to six ad platforms

Those recovered conversions are enriched and streamed back to Meta, Google, TikTok, Snapchat, Outbrain and Taboola, so the bidding engines optimize against people who actually bought rather than a thinned sample.

Profit per SKU, not revenue per deal

Admetrics nets out COGS, shipping, fees and returns down to SKU, then carries the same numbers through contribution margin to EBITDA on your own cost data.

From analytics to the budget move

PRISMA sizes each channel's real impact, including offline and upper-funnel spend no click can reach. The Budget Allocator turns that into concrete cross-platform moves, and Ava answers profit questions in plain language against your own data. Dreamdata has no mix model and no allocation engine.
SIDE BY SIDE

Admetrics vs Dreamdata, feature by feature

The full map across the categories ecommerce and DTC teams decide on: how the data lands, how conversions are collected and credited, whether margin reaches the report, and what happens once the number is in front of you.
FEATURE
DREAMDATA
ADMETRICS
Marketing Data Warehouse

All marketing, shop and sales data in one place.

TRIPLE WHALE
Warehouse export costs extra

Everything is modeled on Google Cloud in the EU. Piping it to BigQuery, Snowflake or S3 is an add-on.

ADMETRICS
No-code warehouse

Say goodbye to spreadsheets. Admetrics unifies all your data in one platform - live in 15 minutes.

Integrations

Connections to ecommerce & ad platforms, CRM and email tools.

TRIPLE WHALE
70+ sources, B2B-shaped

CRM, marketing automation, intent data and review sites connect. The ad list stops at LinkedIn, Google, Meta and Microsoft.

ADMETRICS
40+ native integrations

Every ecommerce, ad, CRM and email tool you run plugs in without a developer.

Multi Touch Attribution
TRIPLE WHALE
6 models, custom on Enterprise

First, last, linear, W-shaped, U-shaped and data-driven. Writing your own credit rules needs the Enterprise plan.

ADMETRICS
9 models + custom

Nine attribution models out of the box, plus your own rules for splitting credit.

Server-Side Tracking (S2S)

Capture conversions the browser drops.

TRIPLE WHALE
S2S, developer required

A tracking API takes events straight from your backend. It can't be set up in GTM - you'll need a developer.

ADMETRICS
First-party S2S

First-party server-side tracking recovers the conversions pixels lose - 20 to 30% more.

S2S Pushback
TRIPLE WHALE
4 destinations

Stages sync back to Meta, Google, LinkedIn and Microsoft as enhanced conversions. Built for leads and deals, not orders.

ADMETRICS
Enriched signal, sent back

Conversions enriched with our data stream back to Meta, Google, TikTok, Outbrain, Taboola and Snapchat, so the algorithms optimize to their fullest potential.

New / Returning / Reactivated Customers

Each order counted once as new, returning or reactivated.

TRIPLE WHALE
Not available

The model counts accounts and funnel stages, not customer type.

ADMETRICS
New vs. returning, split

Acquisition, retention and win-back are credited apart, so retargeting stops borrowing new-customer credit.

Multi-Shop Cross-Matching

One customer identity across stores and marketplaces.

TRIPLE WHALE
Not available
ADMETRICS
Matches a shopper across your stores

A marketplace buyer moving to your site never counts twice as new.

Marketing Dashboards
TRIPLE WHALE
Custom, pipeline metrics

Analytics Hub builds widgets and reports around pipeline, deals and content. No store metrics.

ADMETRICS
Fully custom, 150+ metrics

150+ real-time metrics - build any dashboard your store actually needs.

Profit on Ad Spend (POAS)
TRIPLE WHALE
ROAS and CAC

Costs feed a CAC report. No margin, so no POAS.

ADMETRICS
POAS down to SKU

POAS nets out COGS, shipping, fees and returns down to SKU, so the channel you scale is the one that actually made money.

Customer Journey Analytics

The full path of touchpoints before a conversion.

TRIPLE WHALE
Account-level journey

Every touch across the buying committee on one timeline - the strongest part of the product.

ADMETRICS
Full journey, no black box

Every touchpoint before a conversion, down to a single order.

Marketing Mix Modeling

Modeling spend against results to size each channel's impact.

TRIPLE WHALE
No mix modeling

Spend and results aren't modeled against each other, and there's no incrementality testing.

ADMETRICS
PRISMA MMM

Machine-learning MMM sizes each channel's real impact - including offline and upper-funnel.

Creative Analytics

Insights down to ad-level.

TRIPLE WHALE
Campaign level, no creatives

Ad reporting stops at campaign. Content Analytics covers URLs and pages, not assets.

ADMETRICS
Ad-level creative insight

Find the creatives driving real revenue - and the ones fatiguing - before you scale them.

Influencer Analytics

Spend, codes and ROI tracked per influencer.

TRIPLE WHALE
Not available

No creator tracking. Partner activity arrives as UTMs.

ADMETRICS
ROI per creator

Spend, discount codes and commissions tracked for every influencer.

Profit Analytics
TRIPLE WHALE
Not available

Revenue and pipeline only. COGS never enters.

ADMETRICS
Full P&L Control

Contribution margin from ad spend through to EBITDA, on your own cost data, refreshed intraday.

LTV Analytics & Cohorts

Identify & nurture high-value customers.

TRIPLE WHALE
Time to Value only

A report shows how long deals take to convert. No cohorts, no repeat-purchase view.

ADMETRICS
LTV, cohorts & payback

Cohort analysis, repeat-order probability and time-between-orders show which customers pay back - and which campaigns and products create them.

Product Analytics

Product- and SKU-level performance.

TRIPLE WHALE
Content, not products

Pipeline is broken out by URL and blog post. There's no SKU anywhere in the model.

ADMETRICS
SKU-level performance

See which products drive profit, lower CAC and repeat purchases - the ones worth real budget.

Return Analytics

Returns broken down by campaign and product.

TRIPLE WHALE
Refunds not modeled

Deals can be marked lost. What comes back after the sale isn't tracked.

ADMETRICS
Returns by campaign & product

See which campaigns and products drive returns - and close the margin leaks.

Budget Optimizer
TRIPLE WHALE
No allocation engine

Reports tell you which channels produced pipeline. Deciding what to do with the budget is yours.

ADMETRICS
Budget Allocator that acts

Turns attribution and MMM into concrete cross-platform moves - where the next dollar returns most.

AI Agent

Store & marketing performance assistant.

TRIPLE WHALE
Signals agent, no analyst

AI ranks intent signals and writes report summaries. You can't ask it a question about your data.

ADMETRICS
Ava, your AI analyst

Ask profit and performance questions in plain language, answered from your own data.

MCP & Data API
TRIPLE WHALE
No native MCP

Their own guide routes you through Google's BigQuery MCP - warehouse add-on and gcloud setup required.

ADMETRICS
Native MCP & Data API

Let ChatGPT or Claude query your attribution and budgets - and act on them.

Dedicated Success Manager
TRIPLE WHALE
ADMETRICS
Free Data Audit
TRIPLE WHALE
ADMETRICS
Free Trial
TRIPLE WHALE
ADMETRICS
Review Rating
TRIPLE WHALE
4.7
ADMETRICS
4.97
Pricing
TRIPLE WHALE
Custom
ADMETRICS
From 399$/mo

Compared on public documentation, published pricing, and vendor demos.

CUSTOMER STORIES

DTC brands that made the switch

What changed after the switch, in the brands' own numbers: CAC, revenue, and the growth that followed.

Last year's Black Friday and Cyber Monday shattered all records at NATURTREU, with our marketing budget more than doubling (+122%) and ROAS increasing by 23%. Using PRISMA and precise tracking, we accurately assessed our marketing channels' impact, optimizing budgets based on accurate data.

Alexander Adlung
CEO, Naturtreu
+122%
BUDGET SCALED

Before Admetrics, the data from Facebook, Snapchat and TikTok was very distorted. Thanks to Admetrics, we could analyze what really works, what the real numbers are, and therefore scale easier and faster. We could triple our ROAS and scale based on real, accurate data.

Tim Thies
Marketing, SugarGang
3X
ROAS

Admetrics enhanced our campaign insights by capturing 30% more data than our previous tool, especially on Meta and native channels allowing us to optimize our marketing strategies.

Lukas Westensee
CEO, Freiluftkind
+30%
DATA CAPTURED
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60%
ROAS increase
+30%
Conversions tracked
4,97
Average review rating
50%
Less "unknown" revenue

Frequently Asked Questions

How much does Dreamdata cost?

Dreamdata publishes no price for its paid product. There is a permanent free plan covering B2B web analytics, company identification, engagement scoring, the audience builder and an ad spend report, capped at 5 seats, 2 months of history, 3 stage models, 2 notifications and 1 sync. Everything that makes it an attribution platform - the models, revenue and content analytics, custom ROI reporting, full audience activation, SSO and advanced data controls - sits in a single custom-priced Activation & Attribution plan, quoted against monthly tracked users. Admetrics publishes its pricing and starts at $399 a month.

Does Dreamdata track profit, or only ROAS?

Dreamdata reports ROAS and CAC, not profit. Costs feed a CAC report, but COGS never enters the model, so there is no POAS, no contribution margin and no P&L view anywhere in the platform. Refunds are not modeled either: a deal can be marked lost, but what comes back after a sale is invisible. For a brand carrying 30% product cost and a double-digit return rate, that is the entire margin question left unanswered.

How many attribution models does Dreamdata offer?

Six: first, last, linear, W-shaped, U-shaped and data-driven. Custom credit rules are available, but only on the Enterprise plan, so the ability to encode how your own customers actually buy is a tier decision rather than a feature. Admetrics ships nine models out of the box plus your own rules for splitting credit.

Does Dreamdata work for ecommerce and Shopify brands?

Not really - Dreamdata is built on a B2B data model where revenue means a CRM deal value. There is no SKU anywhere in the model, no return analytics, no repeat-purchase cohorts, no ad-level creative reporting and no influencer tracking. Its connector list runs 70+ sources deep into CRM, marketing automation, intent data and review sites, while the ad platforms stop at LinkedIn, Google, Meta and Microsoft. A DTC brand would be modeling a committee journey for a purchase that gets decided in one session on a phone.

Does Dreamdata offer marketing mix modeling?

No. Dreamdata doesn't model spend against results, and it runs no incrementality testing, so the channels a click can't follow - TV, podcasts, marketplaces, upper-funnel video - are valued at roughly zero. Admetrics runs PRISMA, a machine-learning mix model that sizes each channel's real impact including offline, and the Budget Allocator turns that reading into a spend split you can execute across platforms.

Does Dreamdata have AI tools?

Dreamdata has AI Signals, which ranks intent signals and writes report summaries, but there's no analyst inside the product you can put a question to. There's no native MCP server either - their own guide routes you through Google's BigQuery MCP, which means buying the warehouse export add-on and setting up gcloud first. Admetrics ships Ava for plain-language profit questions, plus a native MCP and Data API that let Claude or ChatGPT query your attribution and budgets and act on them.

Is Admetrics a good Dreamdata alternative?

For ecommerce and DTC teams, yes - and for B2B teams, honestly, no. Dreamdata is strong at the job it was built for: resolving a buying committee to one account timeline, including the anonymous sessions before anyone filled in a form. If your revenue closes in Salesforce or HubSpot, that is the right tool and Admetrics is not. If it closes in a cart, the account model solves a problem you do not have while the margin question goes untouched. Admetrics runs POAS down to SKU net of COGS, shipping, fees and returns, recovers 20 to 30% more conversions server-side, and returns that signal to six ad platforms.