Why adding new apps to your Shopify store can help increase sales
The Shopify ecosystem has been enhanced and extended in the past years, while marketers and store owners now have many tools and apps to choose from. More than 9000 apps can help boost Shopify-based stores, ranging from web development, design, conversion, fulfillment, sourcing, shipping to marketing.
While Shopify remains the most popular e-commerce platform in the world, most of its core features cannot cover all the needs of data-driven marketing efforts. And, since today's e-commerce landscape has become increasingly competitive, only stores equipped with the right apps or tools stay ahead of the competition. But, finding the right tools in this crowded app store is not always easy, so we made a list of attributes to look for when choosing the best Shopify apps to increase sales.
Factors to consider when choosing the best Shopify apps to boost sales
Some core particularities to look for are ease of use, free trial period, customer support, and last but not least, GDPR-friendly technologies with servers based in Europe - in case your store serves European-based clients.
Ease of use
When choosing a Shopify app, make sure to always assess the ease of use. Starting with the setting up and onboarding to everyday configurations, you need to be able to master all functionalities with ease. Look for online tutorials, support groups, and forums. The last thing you need is another complex marketing technology tool that is hard to integrate into the store and even harder to use.
Free trial period
Before starting a subscription, testing the capabilities of any app is crucial. This will help determine its usability and, ultimately, the ROI. Look for applications that offer at least 14-days free trial periods so you can test all advertised features.
Software apps that offer good customer service are a must. As some tools can be very complex, you will probably need assistance setting them up and a customer support channel to make the most of your purchased software. Also, look at the service level agreements and ensure you can get in touch with a dedicated team in 24 hours or less.
No matter how much you like the capabilities of a Shopify app, it must also be compliant with privacy regulations like GDPR or CCPA. Your entire business depends on keeping up with local and international regulations, and ensuring your customer's privacy is crucial. Any app you add to your store must be designed using a privacy-first approach.
Top 7 best Shopify apps to increase sales
Admetrics Data Studio
Admetrics Data Studio for Shopify is a comprehensive marketing platform that enables enterprise capabilities to boost sales and optimize ads for your Shopify store. Equipped with AI-driven functionalities, marketers can use the app to make better, faster decisions by implementing a central source of truth for all channels, including paid and organic channels, as well as 1st party data.
Through a mix of privacy-compliant technologies, Admetrics tracks customer journeys across browsers and devices and increases accuracy in attributing sales so marketing teams can confidently scale ad budgets. Also, the app enables access to a statistics engine that allows running tests 10x faster and on any aspect of your marketing across all channels, including email, creative, or targeting preferences.
By analyzing your visitor's behavior in real-time and predicting their purchasing intent, Admetrics' models unlock new, high-performing audiences for retargeting and prospecting - the Admetrics predictive audiences.
The app comes with a 14-day free trial, assisted onboarding, competitive pricing, and a no-code setup. Given its server locations in the European Union and the CPA and GDPR compliance, Admetrics is your go-to marketing ad performance platform to increase sales.
Instafeed ‑ Instagram Feed
Especially in eCommerce, social proof and trust are the hardest to win. Instafeed will help create social proof and convert your store visitors into customers. You can use your Instagram content to drive fresh new content to your store automatically. Also, the Instafeed app will help grow your Instagram account by getting it discovered and bringing in new followers and likes.
Also, the app integrates smoothly in a few minutes without requiring any coding skills. And, as privacy is a crucial element of your business success, the app does not track or store your customer's data.
ReferrealCandy can help Shopify-based stores reach new customers, grow their brand through word-of-mouth, and build customer loyalty by launching a referral program in only 30 minutes. The app is suitable for various industries, including fashion, athleisure, nutrition, electronics, baby products, etc.
More than 90% of customers rely on recommendations from friends and family. ReferralCandy motivates your customers to share your product and get cash rewards or store discounts. Adding the app gives access to forms and widgets, while a dashboard helps keep track of referral traffic and revenue.
Cartloop is an app that allows you to create meaningful and engaging customer journeys and enhance your visitors' experience on your website. With a blend of SMS marketing and customer service, the app allows you to have real-time conversations and add a human element to your business.The app also comes with a revenue reporting feature, and most importantly, you can understand and solve your customer's issues and recover lost sales by making different product recommendations or offerings. Equipped with the right tool to predict buying intent, you can increase sales and offer customer support.
By leveraging the power of subscriptions to boost retention, Yotpo allows Shopify stores to easily add a subscription component to the products on their website. This in turn, generates recurring revenue, helps with accelerating growth, allows prediction and forecasts, and comes with a native Shopify integration.
One of the main selling points of Yotpo Subscriptions is that any migration from other subscription apps will happen in the background without affecting your current customers.
Among their features, Yotpo lists a 'Subscribe & Save' widget, which includes 24/7 customer support and as many subscription plans as needed. And the app comes completely free until you exceed $500 in monthly subscription sales. (Terms may apply)
Tidio ‑ Live Chat & Chatbots
Tidio is a communication tool that combines various channels to allow you to manage to communicate with your customers easier.With the Tidio platform, you can use the live chat, chatbots, email, Messenger, and Instagram to engage with your store visitors.
Using the app, stores can easily improve customer satisfaction and increase sales. As your customers might have various questions before purchasing, the live chat option is an excellent addition to your website, including the 24/7 feature that allows you to offer stellar customer support.
Tidio is 100% mobile-friendly and offers a drag and drop editor to create flows and make the chatbot ready to save abandoned carts. It can also be used to show order status, provide discount codes, segment visitors and build your mailing list.
Use these customizable features to boost sales and automate tasks that can be cumbersome for your support team. Tidio also has a free plan and offers support 24 hours a day, 5 days a week.
Another app designed to help you increase sales by using a variety of marketing tactics is Reveal. You can use it to set up automated pre-and post-purchase NPS surveys to garner and understand your customers' feedback and create highly personalized email flows and campaigns using the Klaviyo integration or other email providers. Also, using the insights provided, you can identify the best and worst-performing SKUs and improve product assortment creating attractive offers for new and existing customers.
Reveal also has advanced customer segmentation functionality that will help you design better experiences and personalized recommendations by understanding your customers' buying habits. Access all these comprehensive features here.
App for Google Shopping Feed
Avoid the tedious multi-step process of creating a Google shopping feed and use the App for Google Shopping Feed to create and verify a website. The app will fetch settings from Shopify, automatically create shipping rates, and set up taxes. The features include custom titles, descriptions, and product types in Google Shopping and the possibility to add custom labels, color, pattern, gender, size type, and other advanced feed properties.
Also, the app allows store managers to bulk edit products. Another helpful feature is the scoring system, which is based on multiple attributes like length of various feed details, image quality, and size, use of promotions and sale price, and use of recommended fields for specific Google Product Categories.
The app also benefits from stellar reviews and comes in a free version as well.
Which one is your favorite?
Using the right apps for your Shopify Store can increase sales and save you time and effort. You can choose the apps above to optimize your store and understand the value of your channels and best-performing ads while accessing in-depth data. Also, the suggested apps help improve customer communication, save abandoned carts, and ultimately make the most of your eCommerce store. If you're looking for more Shopify apps to help increase sales, check out this Shopify app directory for a curated list of the top Shopify apps.