Verification that the location of the user aligns with brand policies and campaign setup.
Verification that the language of the domain aligns with brand policies and campaign setup.
Verification of Viewability and attention metrics so they match the expectations and campaign goals.
Verification that the position of the ad on the page matches the media buy.
Scoring and flagging of non-human ad traffic and traffic of publishers who used techniques to hide ads or obfuscate the actual URL an ad is served on (see Fraud Prevention).
Verification that ads are being served to the relevant audience in the appropriate environments.
Verification that an ad’s frequency and reach match the campaign/targeting setup.