Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing.
And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests and make recommendations on how to best tweak them in real time.
The tool, called Newton (because it’s seemingly impossible to not name an AI-related marketing solution after anyone other than a brilliant male scientist or mathematician), is trained to understand specific marketing use cases, said Markus Repetschnig, CEO and co-founder of Admetrics.
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