Resources

Insights from the lab

Customer story: Oatsome
See how DTC brand Oatsome reduced CAC by 20% by integrating Admetrics into their operations. Blog

DTC Dive #5: Scaling a DTC Brand from 7 to 8 Figures with Felix Kleine, Health Routine

Dive deep into the success story of Health Routine and learn how they scaled from 7 to 8 figures.

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DTC Dive #4: Scaling profitably despite low AOVs with Enis Eyari, Bumpli

Discover the fourth DTC Dive episode and learn about successful scaling despite low AOVs.

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DTC Dive #3:Optimizing long customer journeys with Jonas Gritzmann, Heimplanet

Watch the thrid DTC Dive episode as we explore methods to optimize long customer journeys.

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DTC Dive #2: How to go viral on TikTok with Adrian Balbegi, founder of SugarGang

Watch the second DTC Dive episode as we unwrap the SugarGang story and explore going viral on TikTok.

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The Ultimate 2023 Black Friday Cyber Monday E-Commerce Playbook 96 pages of compressed wisdom to skyrocket your sales this shopping season. Blog

Introducing aROAS + aPOAS: Bridging the gap between customer acquisition and reactivation metrics Discover next-generation metrics for evaluating customer acquisition. Blog

Supercharge your revenue with Admetrics' new CLV and cohort metrics See how to leverage CLV insights to know what drives your customer lifetime revenue.
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Top strategies for boosting Average Order Value - AOV Discover how to increase the AOV and maximize revenue with proven techniques. Blog

Customer story: Heimplanet
See how DTC brand Heimplanet scales despite long customer journeys achieving outstanding results. Blog

Unlocking customer behavior: Gain insights with the Time to Conversion Report Read about key use cases demonstrating how the latest report can drive your business decisions. Blog

New feature: Amazon sales and Amazon ads data now available

Get a holistic view of your e-commerce ecosystem with the Amazon integration.

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iOS17 Tracking apocalypse: The end of performance marketing?

See how will the iOS17 Link Protection update will impact performance marketing and tracking.

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Unlocking TikTok creativity: Inspiration for when you're feeling stuck

Discover a selection of TikTok video concepts to skyrocket your brand's reach on TikTok.

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Measuring ad performance beyond ROAS for DTC brands

Learn how to measure ad performance and discover other metrics that indicate the succes of your e-commerce.

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Boosting conversion rates: Key strategies to convert more visitors into customers

Read how to improve conversion rates and align your ads with your landing pages and increase the ad performance of your store.

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Marketing in a recession: Strategies for DTC brands

Discover DTC strategies employed during the 2008 recession to navigate upcoming recession.

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How to create your TikTok ads creative strategy: Best practices for DTC brands

Read about setting campaign goals and KPIs and how to create thumb-stopping videos.

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Marketing in a recession: How consumers' behavior changes during economic downturns

Proven marketing measures for DTCs to navigate the forthcoming recession successfully.

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Cognitive biases to consider in your e-commerce marketing strategy Read about behavioral economics and the most common cognitive biases in marketing. Blog

Google Optimize sunset and how to continue with ad and landingpage experimentation

Test any marketing aspect like conversion rates, ROAS, POAS (profit on ad spend), & order values.

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Get a competitive edge by analyzing returns Keep track of the total amount of refunds received and the percentage of orders with at least one item refunded. Blog

When to use a short attribution window to optimize your ads

Understand the importance of attribution windows and when to use short lookback windows to optimize ads.

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Customer story: Bumpli
See how Bumpli optimizes for profitability and takes advantage of unique metrics such as landing page analytics, CM3 and much more.

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E-commerce metrics that matter: Get your reference guide for driving more sales Get a comprehensive introduction to the key metrics that drive e-commerce success and learn how to use them to improve your business. Blog

Beyond Shopify analytics: How to measure the performance of your Shopify store in 2023

Understand the data from your Shopify-based store and get insights into profit-generating marketing activities.

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January updates: Conversion paths, data explorability & customer journeys Discover new features and get full transparency of your marketing data attribution and insights into your customers' journeys. Blog

How to use ChatGPT to write video ad scripts for TikTok

Learn how to write video ad scripts for TikTok using ChatGPT and see how to generate script ideas for TikTok videos.

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Customer story: SugarGang
See how SugarGang tripled its ROAS through actionable insights and accurate attribution data provided by Admetrics. Blog

Critical video metrics you should track

Video metrics to track as they provide valuable insights into the effectiveness of video campaigns.

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November updates: Landing page analytics, ad management & interactive dashboards

Manage your ads across all platforms from one place: turn your campaigns, ad sets, and ads on and off directly from within Admetrics.

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TikTok analytics: How to measure the efficiency of TikTok ads

Landing Page Analytics: Learn how to measure the performance of your website.

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Landing page analytics: Find out which landing page works best

Landing Page Analytics: Learn how to measure the performance of your website.

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How to reduce subscription churn: Best practices for building a subscription-based model and growing recurring revenue

Explore five ways to reduce subscription churn and check out the subscription metrics any DTC should know.

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October Product Updates: Your omnichannel data at your fingertips

New UI: Introducing an improved user experience to the brand-new Admetrics Performance View.

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How to reduce cart abandonment - Must try strategies for DTCs

A series of strategic measures DTCs and brands can take to maximize checkouts and reduce cart abandonments.

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Why DTCs should consider POAS instead of ROAS Assign marketing budgets to profit-generating campaigns and maximize sales of your most profitable products.

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How to track influencer marketing with Admetrics Data Studio for Shopify The ultimate tool to manage your influencer marketing campaigns and track efficiency, sales, and ROAS.
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Best Shopify apps to increase sales The ultimate list of the best Shopify apps to increase sales and improve your marketing performance.
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Predictive audiences: leverage first-party data for prospecting and retargeting

Boost retargeting and prospecting campaigns with AI-driven predictive audiences.

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iOS 14+ update impact on ad performance on Facebook, TikTok & Co Navigate iOS14+ update and minimize impact on your ads. Blog

The ultimate guide to digital marketing reporting for Shopify Create compelling reports and scale your ads easier with data-driven marketing. Blog

How to use marketing attribution to scale your business and increase sales

Analyze revenue driving channels & increase ROAS.

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Introducing Admetrics Data Studio for Shopify - Marketing reporting, customer journey insights, and omnichannel attribution

Marketing reporting and omnichannel attribution.

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