Resources

Insights from the lab

Boosting conversion rates: Key strategies to convert more visitors into customers

Read how to improve conversion rates and align your ads with your landing pages and increase the ad performance of your store. 

 Blog
Measuring ad performance beyond ROAS for DTC brands

Learn how to measure ad performance and discover other metrics that indicate the succes of your e-commerce.

 Blog
Marketing in a recession: Strategies for DTC brands

Discover DTC strategies employed during the 2008 recession to navigate upcoming recession.

 Blog
How to create your TikTok ads creative strategy: Best practices for DTC brands

Read about setting campaign goals and KPIs and how to create thumb-stopping videos.

 Blog
Marketing in a recession: How consumers' behavior changes during economic downturns

Proven marketing measures for DTCs to navigate the forthcoming recession successfully.

 
 Blog
Cognitive biases to consider in your e-commerce marketing strategy Read about behavioral economics and the most common cognitive biases in marketing. Blog
Google Optimize sunset and how to continue with ad and landingpage experimentation

Test any marketing aspect like conversion rates, ROAS, POAS (profit on ad spend), & order values.

 Blog
Get a competitive edge by analyzing returns Keep track of the total amount of refunds received and the percentage of orders with at least one item refunded. Blog
When to use a short attribution window to optimize your ads

Understand the importance of attribution windows and when to use short lookback windows to optimize ads.


 Blog
Customer story: Bumpli
See how Bumpli optimizes for profitability and takes advantage of unique metrics such as landing page analytics, CM3 and much more.


Blog
E-commerce metrics that matter: Get your reference guide for driving more sales Get a comprehensive introduction to the key metrics that drive e-commerce success and learn how to use them to improve your business. Blog
Beyond Shopify analytics: How to measure the performance of your Shopify store in 2023
Understand the data from your Shopify-based store and get insights into profit-generating marketing activities.
 Blog
January updates: Conversion paths, data explorability & customer journeys Discover new features and get full transparency of your marketing data attribution and insights into your customers' journeys. Blog
How to use ChatGPT to write video ad scripts for TikTok
Learn how to write video ad scripts for TikTok using ChatGPT and see how to generate script ideas for TikTok videos.
 
 Blog
Customer story: SugarGang
See how SugarGang tripled its ROAS through actionable insights and accurate attribution data provided by Admetrics. Blog
Critical video metrics you should track
Video metrics to track as they provide valuable insights into the effectiveness of video campaigns.
Blog
November updates: Landing page analytics, ad management & interactive dashboards
 Manage your ads across all platforms from one place: turn your campaigns, ad sets, and ads on and off directly from within Admetrics.
 Blog
TikTok analytics: How to measure the efficiency of TikTok ads
Landing Page Analytics: Learn how to measure the performance of your website.
 Blog
Landing page analytics: Find out which landing page works best
Landing Page Analytics: Learn how to measure the performance of your website.
 Blog
How to reduce subscription churn: Best practices for building a subscription-based model and growing recurring revenue
Explore five ways to reduce subscription churn and check out the subscription metrics any DTC should know. 
 
 Blog
October Product Updates: Your omnichannel data at your fingertips
New UI: Introducing an improved user experience to the brand-new Admetrics Performance View.
 
 Blog
How to reduce cart abandonment - Must try strategies for DTCs
A series of strategic measures DTCs and brands can take to maximize checkouts and reduce cart abandonments.

 Blog
Why DTCs should consider POAS instead of ROAS Assign marketing budgets to profit-generating campaigns and maximize sales of your most profitable products. 
 

 Blog
How to track influencer marketing with Admetrics Data Studio for Shopify The ultimate tool to manage your influencer marketing campaigns and track efficiency, sales, and ROAS.
Blog
Best Shopify apps to increase sales The ultimate list of the best Shopify apps to increase sales and improve your marketing performance.
Blog
Predictive audiences: leverage first-party data for prospecting and retargeting

Boost retargeting and prospecting campaigns with AI-driven predictive audiences.

 Blog
iOS 14+ update impact on ad performance on Facebook, TikTok & Co Navigate iOS14+ update and minimize impact on your ads. Blog
The ultimate guide to digital marketing reporting for Shopify Create compelling reports and scale your ads easier with data-driven marketing. Blog
How to use marketing attribution to scale your business and increase sales

Analyze revenue driving channels & increase ROAS.  

 Blog
Introducing Admetrics Data Studio for Shopify - Marketing reporting, customer journey insights, and omnichannel attribution

Marketing reporting and omnichannel attribution.

 
 Blog
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