Admetrics: The High-Performance
Alternative to Hyros

Hyros is a standard tool for tracking and attribution. Admetrics is a complete Business Intelligence and profit operating system for growth. While Hyros focuses on basic reporting, Admetrics provides a deep-dive into your entire business health: from product-level contribution margins to advanced cohort analyses for long-term profitability.

Tracking & Attribution

Understand the entire

Customer Journey

Move past flawed performance data. Capture every single touchpoint with technology refined for giants like eBay and Disney that tracks 10–30% more accurately than Hyros. Gain crystal-clear visibility into individual customer paths and Amazon Cross-Matching to eliminate "Black Box" reporting and the double-counting of new customers.

Which tactics actually move the needle? Unlike Hyros, we track Influencer Codes and exact search terms to expose the true path to conversion. Scale your winning campaigns with scientific certainty—and kill what isn't working.

Business Intelligence

A central source

of truth

Manual reporting is obsolete: With Admetrics, all your data sources—including deep-funnel granularity and indefinite historical data—converge in customizable dashboards. For your team, this translates to higher data integrity and faster pivots without the rigid templates or data retention hurdles often found in Hyros.

Stop the tool-switching fatigue; access granular, flexible reports and individual order journeys in one unified, transparent workspace.

Marketing MIx modeling

20 to 30% more profitable

budget allocation

Our AI model, PRISMA, delivers a precise map of your revenue drivers, from digital platforms to offline channels. Unlike Hyros, which often relies on simpler linear or click-based logic, Admetrics factors in New Customer (NC) ROAS and AOV for genuine acquisition insights.

Our Budget Allocator utilizes machine learning to correlate spend with actual performance, enabling you to distribute budgets 20% to 30% more effectively and achieve an average performance uplift of 10%.

Data Activation

Train algorithms with

superior data

We funnel precisely tracked conversions directly back to networks like Meta and TikTok. Our Server-to-Server (S2S) integration bypasses browser limitations to provide the "Signal Wealth" that Hyros struggles to maintain across all global regions.

This enriched data quality allows ad algorithms to hunt for high-value customers more efficiently—driving up to 30% higher revenue. Leverage optimized data activation to squeeze every drop of potential from your marketing budget.

CROSS MATCHING

Marketing performance

for Amazon etc.

Our Cross-Matching feature solves the marketplace puzzle. Determine if buyers are truly new or if they’ve previously purchased through channels like Amazon, ensuring your acquisition metrics aren't inflated.

Admetrics reveals exactly how your shop marketing influences other platforms, allowing you to optimize strategy across your entire ecosystem. Understand your impact on Amazon and tailor your acquisition strategy to the real omnichannel customer journey.

ExperimentATION ENGINGE

Outpace your

competition

sing our Bayesian statistics engine, you can make informed decisions at lightning speed. Unlike the standard reporting in Hyros, Bayesian modeling allows you to test landing pages and funnels with statistical certainty, identifying winners days before the competition does.

This engine doesn't just help you compete; it positions you as a market leader by revealing the exact UTM search terms and conversion paths that fuel growth. Use these deep insights to refine your strategy and maximize the ROI of every ad dollar.

Why Admetrics is a better
alternative to Hyros

Admetrics is a superior Hyros alternative, perfectly suited for performance marketing professionals who are aggressively testing creatives, funnels, and offers.

Not just software,

but a team of experts

Our expert team ensures that every data connection functions flawlessly, providing you with precise insights into the customer journey. We offer more than just a platform—our personal support team stands by your side, helping you strategically deploy your marketing budget so that no resources flow into unprofitable projects.

Unlike the automated or self-serve hurdles often found with Hyros, we guide you through the entire process to help you fully realize the potential of your marketing strategy.

Customized

Marketing Data

We analyze your specific marketing strategy and tailor the tool precisely to your unique needs. While Hyros often forces users into a "one-size-fits-all" tracking logic, our approach ensures that no important data is lost and that you extract the absolute maximum benefit from our tracking ecosystem.

German Servers &

GDPR Compliance

We ensure that all data is processed securely and in full compliance with GDPR on German servers. This enables you to optimize your cross-channel marketing strategy based on high-integrity data, maintaining the highest standards of data protection.

Unlike North American-based tools like Hyros, which can face scrutiny over data residency, Admetrics offers total transparency without compromises in compliance.

FAQ: Why Admetrics is the Superior Alternative to Hyros

How much more accurate is Admetrics tracking compared to Hyros?

Admetrics typically captures 10–30% more sales data than Hyros. While Hyros uses a fingerprinting and "long-term cookie" approach that can be disrupted by modern privacy settings, Admetrics utilizes first-party, server-side tracking that remains resilient against ad blockers and browser restrictions (like iOS 14+).

Can Admetrics help identify new customers across Amazon and Shopify better than Hyros?

Yes. Admetrics features a dedicated Cross-Matching engine that identifies if an Amazon buyer has previously purchased on your Shopify store. Hyros is primarily a digital click-tracker; it often lacks the deep integration required to reconcile identity across disparate marketplaces, leading to "new customer" inflation.

Does Admetrics offer more transparency into the customer journey than Hyros?

Absolutely. Admetrics allows you to drill down into individual order journeys, showing every touchpoint and timestamp. While Hyros provides "Print" tracking, Admetrics’ interface is built for transparency, ensuring you can audit the data rather than trusting a "black box" calculation.

Can Admetrics replace my Data Warehouse and Hyros at the same time?

Yes. Admetrics acts as a Profit Operating System. It doesn't just track clicks (like Hyros); it pulls in COGS, shipping, and payment fees to calculate real-time contribution margins. This eliminates the need for a separate data warehouse like BigQuery or Snowflake for most e-commerce brands.

How does Admetrics’ Server-to-Server (S2S) integration outperform Hyros?

Admetrics is built with German-engineered precision and is fully GDPR-compliant. Our S2S integration is optimized for European and global privacy standards, ensuring that "Signal Wealth" is sent back to ad networks (Meta, Google, TikTok) without compromising user privacy or data residency requirements—areas where US-centric tools like Hyros often face compliance hurdles.

Can AdmetricCan Admetrics track Influencer Codes and specialized discount logic better than Hyros?

Yes. Admetrics tracks conversion paths via Influencer Codes and coupons even when a click is missing. While Hyros relies heavily on the "last-click" or "scientific" click-path, Admetrics correlates coupon usage to provide a complete picture of your influencer marketing ROI.

Does Admetrics provide deeper search term and UTM insights than Hyros?

Admetrics pulls in the exact search terms and UTM parameters directly into its reporting dashboard. Hyros often requires significant manual setup for granular UTM tracking, whereas Admetrics automates this to show you exactly which keywords are driving high-LTV customers.

Are there limits on historical attribution data in Admetrics?

No. Admetrics offers indefinite historical data storage for your reports. Hyros and other competitors often have data retention limits or charge extra for long-term historical analysis. With Admetrics, you can perform year-over-year cohort analyses without restriction.

Can I customize attribution windows in Admetrics more flexibly than in Hyros?

Yes. While Hyros promotes its "Scientific" attribution, Admetrics allows you to toggle between multiple models (First Click, Last Click, Linear, Data-Driven) and custom time windows to see how your data changes, giving you a 360-degree view of your marketing impact.

Why is Admetrics better for New Customer Acquisition than Hyros' MMM?

Hyros focuses on tracking the journey. Admetrics uses Marketing Mix Modeling (MMM) through our PRISMA model. This factors in New Customer (NC) ROAS and AOV specifically, allowing you to see the "incrementality" of your ads—essentially telling you if an ad actually caused a sale or just tracked a customer who was going to buy anyway.

How long is the Admetrics onboarding compared to the complex Hyros setup?

Hyros is notorious for a complex, manual setup involving "Watchman" scripts and extensive tagging. Admetrics offers a white-glove onboarding where our experts handle the technical heavy lifting, typically getting brands fully operational faster and with higher data integrity.

Why do high-growth brands switch from Hyros to Admetrics?

Brands switch because they outgrow "simple tracking." They need Business Intelligence. Admetrics provides the profit metrics, creative analysis, and Bayesian testing engines that help a brand scale from €10M to €100M, whereas Hyros is often limited to just attribution.

How does Admetrics' PRISMA Fusion outperform Hyros's tracking?

PRISMA Fusion combines Attribution (tracking) with MMM (statistical modeling). Hyros only gives you the tracking side. By combining both, Admetrics accounts for "dark social," word-of-mouth, and offline impact that standard tracking pixels—including Hyros—simply cannot see.

Is Admetrics actually "faster" for decision-making than Hyros?

Yes, because of the Bayesian Experimentation Engine. Instead of waiting weeks for a "statistically significant" result in a standard report, Admetrics identifies winning creatives and funnels days earlier, allowing you to reallocate budget in real-time.

Can Admetrics lower my Meta, Google and TikTok CAC?

By feeding high-quality, enriched conversion data back to the ad platforms via S2S, Admetrics trains the algorithms faster. When the Meta algorithm knows exactly who your "high-value" buyers are (and who they aren't), it optimizes your bidding, which naturally lowers your CAC by an average of 20%.

How does the "Fair Pricing" model compare to Hyros?

Hyros often uses pricing tiers based on revenue that can become prohibitively expensive as you scale. Admetrics focuses on Fair Pricing that aligns with the value provided, often resulting in a lower total cost of ownership for enterprise brands while providing more features (like MMM and Experimentation).

Does Admetrics support multi-channel brands better than Hyros?

Yes. Hyros was built for info-products and lead gen. Admetrics was built for Omnichannel E-commerce. Our ability to handle complex retail flows, marketplace data (Amazon), and physical store correlations makes us the superior choice for modern physical goods brands.

Why is Admetrics' creative reporting superior?

Admetrics treats creatives as a first-class citizen. We provide deep-dive metrics on hook rates, hold rates, and specific asset performance. Hyros is focused on the link/source, whereas Admetrics tells you why the content in that link worked.

What is "Data Science Consulting" and why doesn't Hyros have it?

Hyros is a software-only tool. Admetrics provides Data Science Consulting—active support from experts who help you interpret your MMM results and budget allocation. We don't just give you a dashboard; we give you a strategy.

Discover the Hyros Alternative

Discover the leading Hyros alternative for enterprise tracking and attribution. Switch to Admetrics and reclaim up to 30% in lost sales data.

Customer Stories

-70%

2X

65%

Reasons why top e-commerce brands choose Admetrics over Hyros

30% more conversions

AI based budget allocation

Server-to-server data-pushback

How Admetrics compares with Hyros

Admetrics: The High-PerformanceAlternative to Hyros