Viewability & Attention Measurement
In order to truly understand ad performance, it is essential to consider attention metrics.
Impression based performance metrics alone provide only superficial insight into ad performance, leading to wrong conclusions. 

Combining viewability data with additional attention metrics adds a whole new layer of transparency and analytical insight, enabling advertisers, publishers and agencies to make well-founded decisions to maximize ROI.

Results and findings from real viewability tracking data.

Live Demo

This is how Attention Tracking works

See how Attention Tracking measures viewability, dwell and interaction in this demo:
Real-time stats
Creative A
Viewable? YesNo 00:00
Dwell time00:23
Click/Hover events00/00
Creative B
Viewable? YesNo 00:00
Dwell time00:00
Click/Hover events00/00

What is the 'Dwell' metric and why is it important?

Admetrics provides two metrics for transparently measuring attention: 

Dwell rate
 is the percentage of users that interact with an ad in some way – like hovering, clicking, playing a video or interact with custom ad functionality. 

Dwell time
 counts the number of seconds that a user is interacting with an ad.
Video and Mobile

Full spectrum

Admetrics tracking technology covers the whole spectrum of display ads, on both desktop and mobile and including video ads. Using the MRAID standard, admetrics provides tracking of in-app ads as well.

With video-specific metrics like AudibilityPlay time while in view or Completion rate while in view, admetrics delivers the necessary analytical depth to take advantage of the popularity of web video and video ads on all devices.

Working with the data

Viewability & Attention Measurement comes with Admetrics Dashboard, our own web-based analytics application. Admetrics Dashboard enables users to conveniently gather actionable insights from Admetrics tracking data and other data sources.

Common applications

Our attention metrics can be leveraged for a broad range of analytics and optimization tasks, often in combination with other metrics, or even custom, vendor proprietary metrics. However, there are a number of basic applications for attention tracking. These include:

Getting started

Viewability & Attention Measurement is based on javascript code, which means integration is easy and fast. The tracking code can be piggybacked with regular impressions, so there is no change whatsoever needed to the advertisers‘ creative assets.

Track Record

Proven results

Admetrics' viewability technology for desktop banner ads has been verified and accredited by ABC, the European media industry's body for ad measurement.

Interested? Want to arrange a demo?

Get in touch
Thank you.
We'll be in touch shortly.
Close window
Let's talk!
Shoot us an email to or fill out the form below. We'll be in touch soon.
Thank you.
We'll be in touch shortly.
Thank you.
We'll send you email once or twice a month.
You can unsubscribe at any time.
Stay updated!
admetrics regularly sends out product updates, market insights or industry news. Subscribe to stay in the loop.