Contextual classification & brand safety
Reach the right audience and make sure your ads appear in a brand safe context.
With the introduction of GDPR, contextual targeting is more important than ever before
State of the art natural language processing extracts the most valuable keywords and scores and weighs them in a contextual manner. The algorithms analyze the context of an URL/Text and provide a list of weighted keywords which are reflecting the meaning of the provided content. We do also provide keyword frequency.
At his moment, admetrics' contextual analysis supports 16 languages (Chinese, Czech, Dansk, Dutch, English, French, German, Hindi, Hungarian, Italian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish) with more to come.
Making sure your ads don't appear in inappropriate environments is absolutely crucial for your brand
Media and consumer attention to unsafe ad placements is at an all-time high. That's why, especially considering the rise of programmatic placements, turning a blind eye to context is simply not an option anymore, not only because of the risk to the ad spend but also to protect brand reputation itself. The fallout of negative audience reaction can be crippling.
Admetrics' brand safety solution scrapes the content of a domain and runs it through a classifier that leverages machine learning to understand the context, meaning and tone of the content that is accompanied by ads. The results are mapped against brand protection categories like adult, illegal drugs, terror, hate speech, etc.
Our algorithm can also reflect custom categories to accommodate brand specific safety policies by adding individual keywords or domains.
Full GDPR Compliance
Contextual Data & Brand Safety does not store or process PII data and does not rely on any other active tracking technology (Cookies, etc), so explicit user consent is not required.
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