Today we are announcing the release of our latest product: Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile always-on experimentation process that amplifies continuous testing and campaign optimization.
Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation methodologies by eliminating the flaws and inconveniences of A/B tests - such as long test periods, inconclusive results and limitations to the number of testable variations. Quantify equips campaign managers with analytical capabilities only available to experienced data scientists.
Although data science is central to today’s marketing, marketing teams often rely on limited internal or external resources to analyze campaigns and carry out experiments. This is why we built Quantify for marketers first - using it does not require a background in data science or statistics. Quantify enables marketers to take full control of their experimentation roadmap.
“With Quantify we were able to increase the ROAS of campaigns by more than 30%”, says the CMO of BoomBit Games who have been taking part in a pilot phase of the product. “It helped us to gain a better understanding of our audiences, how they react to new games and features and which targeting strategies work best. The results provided by Quantify are invaluable as they allow us to iterate faster and to optimize our advertising efforts.”
As outlined in the white paper, Quantify requires 60 to 90 percent less data than traditional methods to generate conclusive results by combining Bayesian statistical modelling with machine-learning algorithms. With Quantify, variations can be switched at any time while its results are guaranteed to be always accurate, allowing a highly accelerated campaign optimization cycle. With this new level of automation, advertisers are now able to test and optimize many aspects of their campaigns permanently, such as bidding strategies, audiences, creative elements and messaging to name a few.
Quantify does not only speed up decision-making processes, it also opens up a whole new spectrum of possibilities by putting experimentation at the core of marketing strategies. It accelerates the exploration of new channels or trends, the validation of product-market fit or pricing strategies, as well as the optimization of any kind of marketing campaign. The use cases are vast.
Learn more about Quantify on the product page or get in touch for a demo.