In April 10, 2018, IAB Tech Lab released the first version of its Open Measurement Software Development Kit (OM SDK). The SDK enables mobile app publishers to support multiple verification vendors without the need to install vendor's specific SDK's or having to support MRAID ad tags.
Admetrics’ tracking solutions fully support the current version of the OM SDK, which covers the measurement of viewability and video events for the following ad types:
- Display (webview based HTML5 ads- banners and interstitials/ full screen)
- Native ads (native layer rendered image and text ads)
- Native Video (native player video ads)
- HTML5 Video in webviews